The document provides tips for optimizing a press release after it has been distributed to media. It recommends repurposing the press release content by placing it in an online press room, sharing it in e-newsletters to potential customers, and shortening it for sharing on social media to extend its reach. It also suggests thanking media contacts for any news coverage and sharing the coverage on social platforms like Twitter, LinkedIn, YouTube and Facebook.

1. What do I do with my press release after
I send it to the media?

2. A press release is a
valuable content, and
we highly encourage
our clients to
repurpose it to assist in
uplifting their brand
name. Speak with your
website and SEO team
about optimizing the
PR content so that that
content helps you to
rank better in browsers

3. Put a copy of your
release in your online
press room.
• Extends the reach to
other stakeholders
• Remember to
include more
pictures and
graphics in the
media assets for the
press

4. Share the news
in your latest
e-newsletter if
appropriate.
Highlight
features that
benefits the
audience and it
could drum up
more inquires
and sales.

5. Repurpose your press
release and make it
bite-size for other
platforms.
• Again, it extends your
reach
• Gen Y and Gen Z are
more likely to
consume the news
on social media.

6. Thank the media for the news coverage. This can be a personal email to the
reporter and/or editor. You can also Tweet the message and re-share the
link to the news coverage. The media love to use Twitter. You and also
extend the gratitude to other social media channels.

7. LinkedIn
YouTube
Facebook
If we can be of service, please contact us
www.brandnow.asia
+662 105 4217
Chat with us via Facebook Messenger