Benefits and Features of LinkedIn


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A high-level presentation that outlines the benefits and features of LinkedIn for a small business.

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Benefits and Features of LinkedIn

  1. 1. And Why You Should Want To Bob Gaynor Chief Marketing Geek, Geek Speak How to Use LinkedIn for Your Business
  2. 2. Advantages of LinkedIn <ul><li>Increase your visibility </li></ul><ul><li>Search for customers, suppliers, partners and employees </li></ul><ul><li>Find networking opportunities </li></ul><ul><li>Keep up with changes in your industry </li></ul><ul><li>Track your competitors </li></ul>
  3. 3. Disadvantage of LinkedIn <ul><li>More useful if you sell to other businesses </li></ul><ul><li>Useful for b-to-c companies that buy from other businesses </li></ul><ul><li>Useful for tracking b-to-c industry changes </li></ul><ul><li>Useful for tracking b-to-c competitors </li></ul><ul><li>Useful for tracking b-to-c industry networking events </li></ul><ul><li>Useful for finding new employees </li></ul>
  4. 4. Increase Your Visibility <ul><li>Fill out your profile completely </li></ul><ul><li>Use important key words in your headline & summary </li></ul><ul><li>Upload a professional photo </li></ul><ul><li>Show your past affiliations: colleges and jobs </li></ul><ul><li>Give your profile a custom URL & make it public </li></ul><ul><li>Include links to your web page & blog in your profile </li></ul>
  5. 6. Increase Your Visibility <ul><li>Fill out your profile completely </li></ul><ul><li>Get at least 3 recommendations (give them first) </li></ul>
  6. 8. Increase Your Visibility <ul><li>Build your network to 500+ </li></ul><ul><ul><li>start with people you know </li></ul></ul><ul><ul><li>introduce people to others </li></ul></ul><ul><li>Increase chances of being found </li></ul><ul><li>Increase the number of people you can search </li></ul><ul><li>Update your status at least weekly </li></ul>
  7. 10. Increase Your Visibility <ul><li>Join groups relevant to your business (up to 50) </li></ul><ul><li>Relevant groups are from </li></ul><ul><ul><li>your industry </li></ul></ul><ul><ul><li>your customers’ industries </li></ul></ul><ul><ul><li>your suppliers’ industries </li></ul></ul><ul><ul><li>open networkers </li></ul></ul><ul><li>Joining groups lets you </li></ul><ul><ul><li>ask and answer questions </li></ul></ul><ul><ul><li>invite members to connect </li></ul></ul><ul><ul><li>attract clients & customers </li></ul></ul>
  8. 12. Increase Your Visibility <ul><li>Participate in LinkedIn Answers </li></ul><ul><ul><li>industry-specific questions </li></ul></ul><ul><ul><li>function-specific questions </li></ul></ul><ul><ul><li>answer questions to build credibility </li></ul></ul><ul><ul><li>add links to your blog posts </li></ul></ul><ul><ul><li>attract customers & clients </li></ul></ul>
  9. 14. Find Networking Opportunities <ul><li>LinkedIn Events </li></ul><ul><ul><li>strengthen on-line relationships </li></ul></ul><ul><ul><li>see events people in your network are attending </li></ul></ul><ul><ul><li>let people know what events you are attending </li></ul></ul><ul><ul><li>invite people to attend your own events </li></ul></ul><ul><ul><li>promote events where you are presenting </li></ul></ul><ul><ul><li>attract clients & customers </li></ul></ul>
  10. 16. Search for Customers, Suppliers, Partners & Employees <ul><li>Advanced Search </li></ul><ul><li>People: search by a combination of </li></ul><ul><li>name </li></ul><ul><li>title (current or past) </li></ul><ul><li>company (current or past) </li></ul><ul><li>school </li></ul><ul><li>geography </li></ul><ul><li>industry </li></ul><ul><li>group membership </li></ul>
  11. 19. Search for Customers, Suppliers, Partners & Employees <ul><li>Company: search by </li></ul><ul><ul><li>name </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>company overview </li></ul></ul><ul><ul><li>people in your network who work there </li></ul></ul><ul><ul><li>people from your college who work there </li></ul></ul><ul><ul><li>company activity – mostly new hires & promotions </li></ul></ul>
  12. 21. Keep Up with Industry Changes Track Competitors <ul><li>LinkedIn Signal </li></ul><ul><ul><li>Follow the status updates of: </li></ul></ul><ul><ul><li>specific people </li></ul></ul><ul><ul><li>a specific company or people at a specific company </li></ul></ul><ul><ul><li>a specific keyword or keywords </li></ul></ul><ul><ul><li>a specific industry (from a list created by LinkedIn) </li></ul></ul>
  13. 23. Privacy and Security <ul><li>Social Advertising </li></ul><ul><ul><li>If you have recommended a person or company, that information can appear with that person or company’s ads. </li></ul></ul><ul><li>Enhanced Advertising </li></ul><ul><ul><li>LinkedIn can use your info to target ads to you. </li></ul></ul><ul><li>Partner (Advertiser) Email </li></ul><ul><ul><li>Advertisers can send you email. </li></ul></ul><ul><li>Data Sharing </li></ul><ul><ul><li>3 rd party applications can capture and share your information. </li></ul></ul>
  14. 26. Questions ? I help businesses and colleges share their stories with marketing and technology. Please contact me if I can help you.