The document discusses editorials, columns, and their role in newspapers. Editorials are 300-500 words and express the opinion of the paper on current events. Columns are signed opinions on various topics written by individuals that provide personality to the paper. Columns have more flexibility in topics than editorials and writers are advised to develop a distinctive voice, do their own reporting, choose worthy topics, and avoid rambling.

1. +
Writing editorials and columns
Editorials and columns provide
personality and passion to a paper
 Editorial – usually from 300 to
500 words; comments on
 Editorial cartoon
current events; appears to – combines art
express the opinion of the paper
and commentary
of current events
 Column – signed
opinion

2. +
Writing editorials and columns
Columns: The options are endless
 Topical commentary
 Reaction to
events Advice for columnists
 Personal meditations
 Personal life
• Develop a distinctive
 Slice of life voice.
 Storyteller • Do your own reporting.
• Choose worthy topics.
• Avoid jumping on
bandwagons.
• Always have a backup.

3. +
Writing editorials and columns
How do readers recognize this
story is an opinion column?
 Column logos
 Different headline font
 Initial cap

4. +
Editorial / Commentary Formula
 Keep it tight
 Have a point and get to it! Do not ramble. Recap key
events and summarize your case.
 Keep it relevant
 Select a timely, newsworthy topic that genuinely matters to
readers – or explain why it should.

5. +
Editorial / Commentary Formula
 Take a stand!
 Offer a solution to the problem. If not, you’re just rambling
for no reason!
 Attack issues, not people
 Avoid name-calling and mudslinging. If someone’s actions
are a problem, attack the actions without taking cheap
shots.

6. +
Editorial / Commentary Formula
 Don’t be a bully
 Sway and persuade, don’t bluster and bludgeon.
 Control your anger
 If you’re extremely steamed, go ahead and write it – then
throw it out and write it again without the shrillness.

7. +
Editorial / Commentary Formula
 Write a strong lead and a solid finish
 Grab our attention at the start then reward us with a
conclusion that smartly caps the case you have made.
 Oh yeah…
 DON’T RAMBLE!!!!!!!!!!!!!!