This document provides an overview of the Windows Phone 7 (WP7) architecture and platform. It discusses the goals of putting the end user first and building richer, deeper apps. It outlines the platform components, including the client runtime, frameworks, and cloud services. It describes the application model and how apps are developed, tested, packaged, certified and deployed to the Windows Phone Marketplace. It also covers the user interface model and how pages, sessions and navigation work. Key services like push notifications, location and Xbox Live integration are summarized.

1. WP7 Architecture overviewGowtham Prasad K NAmar NityanandaDeveloper EvangelistPartner Technical Consultantgowthamk@microsoft.comamarnit@microsoft.com

2. AgendaWP7 Architecture overview + Tools and IDE's for WP7 Strategy & PhilosophyApplication Platform + Framework & ToolsArchitecture at glanceQ & AHands-On: Building LBS App on WP7

3. DESIGN: END USER COMES FIRSTPLATFORM: RICHER, DEEPER, EASIER APPSHARDWARE:FASTER TO MARKET, LESS HEAVY LIFTINGChanging our GameA new approach with WP7

4. SMART DESIGNINTEGRATED EXPERIENCES

6. Integrated Experiences

9. DEMO

10. APPLICATIONPLATFORM

11. Platform goalsEnd User CustomizationCloud enablementDeveloper profitA wide variety of thousands of compelling apps and gamesOne stack of frameworks that can be leveraged across multiple devices, tied via cloudFinancial and otherwise

12. Platform componentsCode that executes on the clientTools used locallyClientCode that executes in the cloudTools in the cloudServer

13. Platform componentsRuntimeToolsClientPhone EmulatorSensorsMediaDataLocationSamplesDocumentationXbox LIVENotificationsPhoneGuidesCommunity.NET Framework managed code sandboxPackaging and Verification ToolsCloudPortalNotificationsApp DeploymentRegistrationMarketplaceValidationMO and CC BillingLocationIdentityFeedsServerCertificationBusiness IntelligenceMapsSocialPublishingUpdate Management

14. Client runtime & frameworks

15. SilverlightModern application UI framework & runtimeRapid creation of visually stunning appsMETRO themed UI controls, defined in XAMLXAML, C#, HTML & JavaScript500,000 developers spanning Windows and WebRich media support

16. XNA FrameworkHigh performance game frameworkRapid creation of multiscreen 2D and 3D gamesRich content pipelineTraditional update/draw/present frame loop model

17. Common capabilitiesInputTouchHardware buttonsMediaDigital media capture & playbackMedia library accessDataIsolated storageLINQ (Objects & XML)Windows Communication FoundationSOAP & REST servicesPhone accessSensorsLaunchers & choosersCloud servicesNotificationsLocation & mappingXbox LIVE

18. WP7 Architecture

19. Cloud Integration ServicesApp ModelUI ModelSoftware ArchitectureHardware FoundationWP7 Architecture snapshot

20. Consistent hardware foundationCapacitive Touch4 or more touch points800 QVGA480 HVGASensorsA-GPS, Accelerometer, Compass, Light ProximityCamera5 Megapixels or moreMultimediaCommonly detailed specs, hardware accelerated CODECsGPUDirectX 9 Hardware AcceleratedCPUARM v7, Cortex/Scorpion required480 QVGA320 HVGA

21. Cloud Integration ServicesApp ModelUI ModelSoftware ArchitectureHardware Foundation

22. ApplicationsYour App UI and logicFrameworksSilverlightXNAHTML/JavaScriptCLRApp ModelUI ModelCloud IntegrationXbox LIVEBingLocationPush notificationsWindows Live IDApp managementLicensingChamber isolationSoftware updatesShell frame Session managerDirect3DCompositorKernelHardware BSPSecurityNetworkingStorageA-GPS Accelerometer Compass Light ProximityMedia Wi-Fi Radio GraphicsHardware FoundationSoftware Architecture

23. Windows Phone 7 SeriesFrameworks DetailsWindows Phone FrameworksCameraDevice IntegrationLaunchers & ChoosersWindows Phone ControlsPhoneApplicationPagePushNotificationWebBrowserControlSensorsPhoneApplicationFrameSilverlight Presentation and MediaXNA Frameworks for GamesControlsDrawingIsolatedStorageDrawingGamerServicesNavigationShapesMarkupMediaAudioMediaGraphicsContentInputApplication ObjectCommon Base Class LibraryDiagnosticsReflectionIORuntimeResourcesGlobalizationTextLocationNetCollectionsComponentModelConfigurationSecurityThreadingServiceModelLinq

24. Cloud Integration ServicesApp ModelUI ModelSoftware ArchitectureHardware Foundation

25. App Model: ConceptsApplicationUniquely identifiable, licensable and serviceable software product packaged as a XAPApplication DeploymentSteps include Ingestion, Certification and SigningWindows Phone MarketplaceWindows Phone MarketplaceApplication licenseCrypto-verifiable object issued to grant rights to an application

26. App Development & TestingToolsPhone EmulatorWindows PhoneEmulatorSamplesDocumentationPackaging & Verification ToolsGuidesCommunityWindows Phone devicePackaging and Verification Toolsmyapp.xap

27. App & game deploymentDevelop & DebugSubmit& ValidateCertify & SignWindows Phone Application Deployment ServiceMarketplace

28. App Lifecycle+Phone only installs .xap packages signed by marketplaceWindows Phone MarketplacePhone handles all aspects of .xap installation based on the manifestIndividual apps cannot make arbitrary changes to the phone during installationUsers control install, update and uninstall, while the marketplace controls revocationIndividual apps do not control their own lifecycle on the phonePhilosophy: 3 Screens and CloudCloudWindows DesktopXboxWindows PhoneXNA FrameworksXNA FrameworksXNA FrameworksLocation ServiceSilverlight Presentation and MediaSilverlight Presentation and MediaWindows Phone 7 Series FrameworksNotification Service Common Base Class Library

29. DEMOBasic Application Development

30. Cloud Integration ServicesApp ModelUI ModelSoftware ArchitectureHardware Foundation

31. ApplicationUI and logic for functionality exposed through pagesUI Model: ConceptsPageA single screen of user interaction elementsSessionAn ordered workflow of user interactions spanning applications

32. PicturesTake a look at recent photosPeopleLook up the status for a contactActive sessionsPicturesContinue looking at recent photosUI Navigation: Example

33. Page UIDescribes the visual appearance of a pageRetained in shell frame to support resuming paused sessionsDiscarded while the session is pausedUI and State Management: ConceptsPage StateContains data that describes an instance of a page, analogous to browser cookie

34. UI and State Management: ExampleRunning ApplicationsDehydrated and rehydrated on demand from saved stateApps restarted and UI rehydrated as the user navigates thru the phoneShell FrameMonitors resource usage to decide when to pause sessions

35. Graphics CompositionStart ExperienceSystem TrayDirect3D SurfaceAppPageNotificationVolumeSIPIncoming CallApp BarShell frame composes all UI into a single screenCentral page management enables cross app UI transitions and other effects

36. DEMONavigation + Tombstoning

37. Cloud Integration ServicesApp ModelUI ModelSoftware ArchitectureHardware Foundation

38. Cloud servicesYour web serviceCustom web serviceAppExisting web serviceFrameworksMicrosoft web servicesCloud client servicesPushLocate

39. Location & mapsRadioA-GPSWi-FiAppFrameworksLocation client service

40. Push Notification ServiceWindows PhoneYour Web ServiceCustom Web ServiceExisting Web ServicesNotification ServiceMicrosoft ServicesMicrosoft.Phone.NotificationPush client serviceBuilt-in support for efficient, battery-aware mobile push notificationsManaged APIs for notification-driven interaction with existing Web 2.0 sites

41. Push notification service14Tile NotificationRaw NotificationToast notificationNew photos online!Seattle, WA: Sunny and 85 degrees

42. Windows PhoneGame specific web requestsAuthenticated Xbox LIVE callsXBOX LiveYour Web ServiceCustom Web ServiceMicrosoft ServicesXNAGame FoundationGamer Services APIs for Xbox LIVE Profiles, Achievements, and LeaderboardsGame Foundation handles auth, caching, & partial connectivity for Xbox LIVEThird party token allows secure integration with game-specific services

43. Call to ActionGet started!! Download the tools! Read and understand the design guidelinesStart developing Apps!Resources:http://create.msdn.com/en-US/Team blog: http://windowsteamblog.com/blog/wpdev

44. A differentkind of phoneDesigned for life in motionSo you can build integrated experiences& profit from it

45. Q & A