Introduction to the Windows Phone 7 Developer Platform

1. Windows Phone 7 Overview Brad Tutterow tinyurl.com/BradAtIowaCodeCamp www.codebadger.com @codebadger

2. A different kind of phone,designed for a life in motion Philosophy Customer Design Experience Platform

3. Different, For Good Reasons Smart Design Integrated Experiences Photo by: Andrew Butitta, Founder, Talisman Digital Photography

5. Integrated Experiences PEOPLE OFFICE PICTURES MUSIC+VIDEO MARKETPLACE GAMES

6. Standardized Hardware Foundation Capacitive touch 4 or more contact points 800 WVGA / 480 HVGA Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more, flash required, camera button required Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better 480 WVGA / 320 HVGA Hardware buttons | Start, Search, Back

7. Platform Goals Help end users personalize their phones Help developers be profitable Enable cloud powered experiences

8. Elements of the Application Platform Runtime – On “Screen” Tools & Support Tools you use to design & develop Code you write on the client SCREEN CLOUD Cloud Services Developer Portal Services Code you write on the server Tools you use to ship & sell

9. Tools Runtime – On “Screen” Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Portal Services Cloud Services Notifications App Deployment Registration Marketplace Validation MO and CC Billing Location Identity Feeds Certification Business Intelligence Maps Social Publishing Update Management Elements of the Application Platform

11. Rapid creation of multi-screen 2D and 3D games

12. Rich content pipeline

13. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

14. Modern XAML/event-driven application UI framework

15. Rapid creation of visually stunning apps

16. Metro-themed UI controls

17. HTML/JavaScript

19. Windows Communication Foundation

20. SOAP and REST services

21. Touch

22. Hardware buttons

25. Sensors

28. Notifications

29. Location

30. Xbox LIVE

31. Hub Integration

32. Launchers

35. Familiar API frameworks for interacting with existing Web 2.0 services

37. Building applications for Windows Phone 7 Gas Mileage

38. Adifferentkind of phone Designed for life in motion So you can build integrated experiences and profit from it

39. Call to Action Download the tools! Read and understand the design guidelines Give us feedback Resources: http://developer.windowsphone.com http://windowsteamblog.com/blog/wpdev http://blogs.msdn.com/ckindel http://blogs.msdn.com/ptorr http://delicious.com/chriskoenig/wp7 @wp7dev