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Using the power of
COMMUNITIES
to supercharge your learning
Lisa Minogue-White
Director of Learning Solutions
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
CASE
STUDIES
FRANCE TELECOMMEDIABRANDSDELOITTE
CASE
STUDIES
FRANCE TELECOMMEDIABRANDSDELOITTE
DELOITTE
TITLE: D STREET - EFFECTIVE
ONBOARDING
CLIENT: DELOITTE
Collaborative onboarding
Complements their formal content, through
providing a social layer where people can
explore, comment on and feedback on core
content
Provides the ability to create communities,
personal profile and personalise learning
From New Social Learning, 2nd Edition
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
WENGER AND CoPs
ETIENNE WENGER ON COMMUNITIES OF PRACTICE
“Communities of practice are the basic building
blocks of a social learning system… we define with
each other what constitutes competence in a
given context: being a reliable doctor, a gifted
photographer, a popular student, or an astute poker
player.
Your company may define your job as processing
33 medical claims a day according to certain standards,
but the competence required to do this in
practice is something you determine with your
colleagues as you interact day after day.”
COMMUNITIES NEVER
LEFT
70:20:1
0
INFORMAL
LEARNING
LEARNING
ECOSYST
EM
THE LEARNING ORGANISATION
COLLABORATI
VE ECONOMY
THE TOOLS AT YOUR
DISPOSAL
Published by Steve Dale in his blog post ‘New Paradigms For Collaboration & Knowledge
Sharing’, www.stephendale.com April 2012
THE RIGHT BALANCE
there is a
balance
between
individual
needs and
strategic
drivers
COMMUNITIES PLACE IN THE
ECOSYSTEM
LEARNING
ECOSYSTE
M
TALENT
MANAGEMENT
PERFORMANCE
SUPPORT
STRUCTURED
LEARNING
KNOWLEDGE
MANAGEMENT
SOCIAL
NETWORKING
AND
COLLABORATIO
N
ACCESS TO
EXPERTS Based on The e-Learning Guild Survey
Learning and Performance Ecosystems:
Current state and challenges, Steve Foreman
January 2015
THE NUTS AND BOLTS OF THE
ECOSYSTEM
WHATS HAPPENING IN A
LEARNING ECOSYSTEM
THAT SUPPORTS SALES
CAPABILITY?
ECOSYSTEM IN PRACTICE
WHATS HAPPENING IN
A LEARNING
ECOSYSTEM THAT
SUPPORTS SALES
CAPABILITY?
SALES
CAPABILI
TY
Talent
Management
Performance
Support
Structured
Learning
Knowledge
Management
Social
networking and
collaboration
Access to
Experts
WORKING OUT
LOUD LEARNING OUT
LOUD
NEW L&D SKILLSET
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
THE LEARNING
SHIFT
CONTROL CONTINUOUS

CHARACTERISTICS OF A SUCCESSFUL
COMMUNITY
PURPOSE
ACTIVE
PARTICIPATIO
N
TRUST
INTENSE
SHARING
MINIMAL
HIERARCHY
SOCIAL
ACTIVITY
Communities
“form the central
‘sense making‘
elements”
COMMUNITY
ROLES
CORE
GROUP
COORDINATOR
LEADERS
ACTIV
E
EXPERTS
OCCASIONAL
BEGINNERS
PERIPHERAL
LURKERS
TRANSACTIONAL
L&D ROLE
SIFT
SUMMARISE
SORTSUPPORT
PERFORMANC
E SUPPORT
SOCIAL
LEARNING
ACCREDITATION
CONTINUOUS
PROFESSIONAL
DEVELOPMENT
EXPERIENTIAL
LEARNING
CHOICE ARCHITECTURE
ORCHESTRATION
Learning design
becomes a job
of
understanding
how element
flows to enable
transformation
WHAT MAKES AN EFFECTIVE CALL
CENTRE?
WHAT ARE THE MAIN LEARNING
NEEDS?
EXAMPLE – LEARNING IN CALL
CENTRES
KEY TOOL 1 – BENEFITS
TREE
Knowledge
Benefits
Intermediate
Benefits
Organisational
Benefits
External
Benefits
know the role
what customers
need to know
ideas shared
improved
innovation
transfer rates of
knowledge
increased
knowledge
validated
potential rapidly
reached
directed training
reduced
well learned
organisation
problem solving
speeded up
shared approaches
between buildings
Staff
turnover down
improved morale
- able to serve
customer
improvement
against targets
single contact
resolution rates
up
improved
processes
closer fit to
customer need
very aligned to
customers
needs
higher quality
products and
services
improved
responsiveness
customer
satisfaction
improved
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
EXPLICIT
PROVEN METHOD, EASY TO
TRANSFER
GET THE WHOLE
PICTURE
TACIT
EMERGENT, CONTEXTUAL,
COMPLEX
LOCALISATION
Develop once,
go global







WHAT TO CAPTURE IN FORMAL
CONTENT
Taken from Milton, N (2005) Knowledge Management for Projects and Teams (Chandos)
Complex
task
Simple
task
Low codifiability High codifiability
WHAT TO CAPTURE IN FORMAL
CONTENT
Play
the
violin
Ride a
bike
Whistle
Fly a
plane
Manage
a
project
Dance
a
waltz
Build a
computer
Build a
shed
Cook a
pizza
Taken from Milton, N (2005) Knowledge Management for Projects and Teams (Chandos)
Complex
task
Simple
task
Low codifiability High codifiability
LEARNING
SCAFFOLD
Use the
software
Apply data
to
campaign
planning
Convince
client to
increase
media
budget
CASE
STUDIES
FRANCE TELECOMMEDIABRANDSDELOITTE
MEDIABRANDS
TITLE: MATRIX
CLIENT: INITIATIVE, PART OF IPG
MEDIABRANDS
Community owned the learning
Formal learning scaffold with social learning
providing the context and deep market
insight
Learning scaffold regularly updated through
case studies and customer insights
generated by community
PARTNERSHIP AND DEEP DIVE
USING THE COMMUNITY TO QUALIFY THE
NEED
THE COMPLETE
PICTURE
Increased
Market
Share
Gap
Analysis
Appreciative
Enquiry
GETTING TO THE REAL
NEED
IF YOU WANT TO
INCREASE MARKET
SHARE, WHAT DO YOU
NEED TO KNOW AND
WHAT DO YOU NEED TO
DO?
VALUE CHAIN
Increase
d Market
Share
Customers
and
market
Processes
Feedback
IF YOU WANT TO
INCREASE MARKET
SHARE, WHAT DO
YOU NEED TO KNOW
AND WHAT DO YOU
NEED TO DO?
VALUE CHAIN
Increased
Market
Share
Better
customer
insights
Better
product
fit
Better
delivery
quaity
Quicker
to market
More
referrals
and case
studies
Product
quality
Customers
and market
Processes
References
Better
market
intelli-
gence
Learning need
Learning need
Learning need
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
ORGANISATIONAL
FLEX
INDIVIDUAL FLEX
CULTURE
DISPERSION
CURRENT PROJECTS
MEMBERSHIP PROFILE
OBJECTIVES
EXPLORATION
CONTRIBUTION
MENTORING
LURKING
EXPERIENCE
ONE SIZE NEVER FITS
ALL
helping
communities -
providing a forum
for members to
help each other
solve day to day
problems
practice
communities -
developing and
disseminating best
practices,
guidelines and
procedures for use
knowledge
stewarding -
organising,
managing and
stewarding a body
of knowledge from
which members
can draw
innovation
communities -
create
breakthrough
ideas, knowledge
and practices
Any more?
.
COMMUNITY TYPES
CONTENT
FOR THE
COMMUNI
TY
CONTENT
FROM THE
COMMUNIT
Y
CONTENT FLOW
COMMUNITIES
SUPERCHARGI
NG LEARNING
TOOL TAKEAWAY
commercial
benefits
action stage
research, create
and nurture
stages
targetshow / how oftentop 3 measuresbenefits
HOW
CUMMUNITIES
SUPERCHARG
E THE
LEARNING
ORGANISATIO
N
WHAT MAKES
EFFECTIVE
COMMUNITIES
COMMUNITIES TO
SUPERCHARGE
YOUR CONTENT
DEVELOPMENT
COMMUNITY
PLAN, LAUNCH
AND NURTURE
THE POWER OF
COMMUNITIES
CASE
STUDIES
FRANCE TELECOMMEDIABRANDSDELOITTE
FRANCE TELECOM
TITLE: FRUAD AND REVENUE
ASSURANCE
CLIENT: FRANCE TELECOM
CATEGORY: PRACTICE COMMUNITY
Money saved
Created once and contextualised
Applied and validated from front line
Explicit knowledge captured in great content
Community provided tacit, validated
approach and provided ongoing QA
FRAUD & RA
COMMUNITY
100
150
200
250
300
350
400
2000
1Q
01
2Q
01
3Q
01
4Q
01
1Q
02
2Q
02
3Q
02
4Q
02
1Q
03
2Q
03
3Q
03
4Q
03
fraudcost(Meuro)
fraud cost
2001: €55m 2002: €55M 2003: €55M
2002: €71m
2003: €71M
2003: €30M
cumulative cash-flow benefit since March 01: €337M
STEP
S
FRAUD
ONLINE
WORKSTREA
MS
MENTOR/BUD
DY
AD HOC
SUPPORT
CORE
NETWORK
01
02
03
04
05
Alerts, news,
contact information
of fraud expertise,
country analysis
Working together on
subjects where
there is no clear
policy. Papers
produced as policies
- all done via virtual
working
Ability to ask
questions, debate,
sometimes by
regular meetings,
mostly by informal
contact when
needed
Intensive coaching
over short periods
with on-going
support. New
recruits up to speed
quickly
Production of a
proven process with
local implementation,
results and
experience reapplied
to new projects.
Experience in network
grows
Q A&
Q & A
SESSION

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Devlearn 2015 communities presentation oct 2015 backup

Editor's Notes

  1. BBC article – go to website
  2. Exercise – so let’s take market share, what kind of activities would a community be undertaking that would support these areas of the ecosystem?
  3. Exercise – so let’s take sales capability, what sorts of things would be happening in the ecosystem?
  4. Exercise – so let’s take sales capability, what would you provide in your learning ecosystem?
  5. Harold Jarche -Communities of practice could be the most important subject for L&D Jane Bozarth - WOL
  6. The same could be said for learning organisations, teams, an effective L&D function and more…
  7. By sense making, Julian is referring to storytelling and contextualisation
  8. The diversity of learning sites in a community enables it to adapt and survive
  9. For the learning designer, its deciding what creates the optimal blend – more on that later with the value chain…
  10. This helps explain the business case
  11. Communities enable you to contextualise and localise
  12. Think about the nature of the project, what does it comprise of, how easy is it to describe, replicate Put this on padlet
  13. Think about the nature of the project, what does it comprise of, how easy is it to describe, replicate
  14. Asking these types of questions help define the scaffold
  15. Exercise – so let’s take sales capability, what sorts of things would be happening in the ecosystem?
  16. Community formed in 2001 Oldest community on Orange Most successful in financial terms Was not Centre of excellence - was network of excellence ! Experts gathered together - agree targets, processes, approach