SlideShare a Scribd company logo
Friday Fast-5 Fly Over
What a difference a year makes:
hospital brands engage Covid-19 pandemic
May 8, 2020
HDX-15 Research Report / Benchmarking digital excellence from the top 15 U.S. hospital system websites 2
Benchmarking and Insights from the
Top 15 U.S. Hospital System Websites
Unpacking the Hospital
Digital Experience Index
4
This is how men on staff appeared in 2017
Inclusion
3
Virtual Care Takes Center Stage
Mount Sinai’s Call for Help
Mount Sinai: research bench to bedside
Alert Headers are everywhere
Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs
Virtual Care Takes Center Stage
Amwell:
3,000% increase
in under 60 days.
Hospital:
Last year:
1,900 televisits
This month:
1,900 televisits
Next year:
1,900 visits / week
Virtual Care Takes Center Stage
Virtual Care Takes Center Stage
Virtual Care Takes Center Stage
Virtual Care Takes Center Stage
Telehealth: comfort in crisis
https://pkglobal.com/blog/2020/04/telemedicine-will-help
http://usefularts.us/2020/05/03/roy-schoenberg-
amwell-telehealth/
Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs
Chatbots Take Front Stage
Mayo News Network – Covid19 Hub
Virtual Care Takes Center Stage
30k/day interactions
daily optimization
https://ehealthcarestrategy.com/ai-chatbots-
join-the-frontline-of-covid-19-triage-
conversational-interfaces-speed-care/
Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs
Mayo News Network – Covid19 Hub
UPMC News is all Coronavirus
Upcoming webinar
Engagement Hubs
in Healthcare
Webinar: May 28th….tba!
Let’s Chat ;>
dwieneke@pkglobal.com

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Hospital Brands During the COVID19 Pandemic

Editor's Notes

  1. Thank SHSMD – Introduce Research…..This is the third one. New / Shared / Interact and Learn from the leaders this cov ers. You: clients, orgs covered, people who know us from associations, and my teaching on customer-centered management at Rutgers. We’re glad you’re here. OUR TEAM -- My role – method, supervise research, arbitrate on POV by through writing reports – and extending them in preos….you’ll see much more. We do this at this time of year, in the hope of encouraging new ideas or approaches as many of us are setting plans for 2019.