Ideas I shared with the International Executive Resource Group at Ropes & Gray. We discussed how to operate in many regional markets - and how get a diversified firm behind a unified message.
SignaPay Insights - Small Business MarketingSignaPay
The document provides tips for small businesses on marketing, networking, data management, email marketing, and nurturing business leads. It discusses establishing an online presence through websites and social media, claiming local business listings, joining local organizations, using referrals, implementing a customer relationship management system, and developing targeted email campaigns. The overall message is on building brand awareness, managing customer data, and engaging with prospects at all stages from initial outreach through customer retention.
This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency.
This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.
The document discusses strategies for online audience development, including retargeting and content distribution partnerships. It provides details on how retargeting works and its benefits from Dow Jones' experience. Content distribution partnerships are described as a way to gain referral traffic and search engine ranking by licensing content to other sites, though there are drawbacks around audience dilution and content cannibalization. The presentation emphasizes regularly sharing content with distribution partners and optimizing partnerships through analytics and ongoing communication.
The document discusses the integration of applications and user experiences. It notes that in the 2000s there was a shift from data warehouses and internal systems to web applications that could be accessed from anywhere. This sparked new collaboration between companies in the industry. It also discusses how marketing and user experience (UX) teams now work together to engage customers through various online and mobile channels. The goal is to apply customer data to deliver the right information in the right format at the right time, while balancing user experience with marketing objectives.
HubSpot is a software and services company that helps businesses with inbound marketing. Their system integrates software for SEO, content management, social media, analytics and more. It also provides expertise to help companies get found online through search and social, drive more leads and close more sales. HubSpot offers their software starting at $250/month.
The document discusses elements of an effective online presence and social media strategy for businesses, including defining business goals and values, establishing a website, using email marketing to nurture leads, engaging audiences on appropriate social media platforms, and focusing social media efforts on credibility, discoverability, and providing value over direct selling. It also provides contact information for Stan Robinson of SHR Marketing LLC, who can help businesses implement such strategies.
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
Secrets to Buying Established Websites for ProfitAffiliate Summit
This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites
Matt Mickiewicz, Co-Founder, 99designs (Twitter @sitepointmatt)
SignaPay Insights - Small Business MarketingSignaPay
The document provides tips for small businesses on marketing, networking, data management, email marketing, and nurturing business leads. It discusses establishing an online presence through websites and social media, claiming local business listings, joining local organizations, using referrals, implementing a customer relationship management system, and developing targeted email campaigns. The overall message is on building brand awareness, managing customer data, and engaging with prospects at all stages from initial outreach through customer retention.
This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency.
This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.
The document discusses strategies for online audience development, including retargeting and content distribution partnerships. It provides details on how retargeting works and its benefits from Dow Jones' experience. Content distribution partnerships are described as a way to gain referral traffic and search engine ranking by licensing content to other sites, though there are drawbacks around audience dilution and content cannibalization. The presentation emphasizes regularly sharing content with distribution partners and optimizing partnerships through analytics and ongoing communication.
The document discusses the integration of applications and user experiences. It notes that in the 2000s there was a shift from data warehouses and internal systems to web applications that could be accessed from anywhere. This sparked new collaboration between companies in the industry. It also discusses how marketing and user experience (UX) teams now work together to engage customers through various online and mobile channels. The goal is to apply customer data to deliver the right information in the right format at the right time, while balancing user experience with marketing objectives.
HubSpot is a software and services company that helps businesses with inbound marketing. Their system integrates software for SEO, content management, social media, analytics and more. It also provides expertise to help companies get found online through search and social, drive more leads and close more sales. HubSpot offers their software starting at $250/month.
The document discusses elements of an effective online presence and social media strategy for businesses, including defining business goals and values, establishing a website, using email marketing to nurture leads, engaging audiences on appropriate social media platforms, and focusing social media efforts on credibility, discoverability, and providing value over direct selling. It also provides contact information for Stan Robinson of SHR Marketing LLC, who can help businesses implement such strategies.
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
Secrets to Buying Established Websites for ProfitAffiliate Summit
This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites
Matt Mickiewicz, Co-Founder, 99designs (Twitter @sitepointmatt)
The document outlines the key components and processes of a marketing machine, including:
1) Raw leads are generated through various traffic drivers like content, paid media, and networking.
2) These leads interact with landing pages and content to provide profile data and become qualified leads through segmentation.
3) Qualified leads are passed to sales and some become closed deals, resulting in new customers or engagement with existing customers, completing the marketing cycle.
eCommerce Course - Dan Bond - Dec. 2011Daniel Bond
eCommerce Course sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware State University’s Center for Entrepreneurship December 5-7, 2011.
what makes a good website February 2011 North ManchesterJohnKeys
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
The document discusses various online marketing strategies for movies and cinema, including search engine marketing, social media marketing, online advertising, viral marketing, and public relations activities. It notes that the global online population is projected to grow to 1.8 billion by 2010 and discusses optimizing websites for search engines and generating traffic through social networking sites, blogs, and online communities.
This document provides tips on how to boost traffic and sales using social media. It discusses how Zachary Garbow, co-founder of Funeral Innovations, will teach attendees how to master social media, drive more traffic to their website, and monetize that traffic. Specific social media platforms that will be covered include Facebook, Twitter, search engine optimization (SEO), and blogging. The goal is to provide attendees with an engaging online presence to inform, engage and sell to customers, with examples given of how some funeral homes have increased revenue through these strategies.
This document discusses search engine optimization (SEO) and how to optimize websites for search engines. It covers key topics such as what search engines are and how they work, the importance of SEO for generating website traffic, factors that search engines consider like content, links, and user experience, how to conduct keyword research and target the right audiences, and the challenges of effective SEO. The document emphasizes the importance of SEO for businesses and their ability to be found online by potential customers performing searches.
Content marketing strategy execution templatePrayukth K V
This document provides a template for implementing a content marketing strategy including developing blog posts to answer customer questions, integrating keywords for search engine optimization, distributing content through RSS feeds and cross-platform marketing, setting goals and metrics for sales, social media followers, and targeting specific markets and personas. It outlines an editorial calendar for creating and distributing different types of content across social media, blogs, and websites while driving visitors with calls to action and collecting email signups.
The document discusses objectives and considerations for effective website design. It lists potential objectives such as raising brand profile, showcasing products, and allowing user interaction. It also discusses technical features to include accessibility, different browser compatibility, and file uploading. Comparable websites are provided as examples and recommendations include creating wireframes, following accessibility standards, and integrating social media through mashups. An effective website requires defining objectives and budget.
Excerpts of Digital Marketing and Social Media - DigiMa content on Search Engine Optimization - SEO
digima.gr
Follow DigiMa on:
Facebook | Instagram | YouTube | LinkedIn | SlideShare
MENG is a community of over 1,600 experienced marketing and sales executives. It aims to help its members succeed by sharing knowledge, experiences, and contacts. Most members are current or former VPs, CMOs, or CEOs with experience at Fortune 500 companies. MENG provides resources like monthly chapter meetings, webinars, white papers, and job listings to support executives' careers. Members can also ask questions and receive responses from other experienced professionals.
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
This document discusses online marketing strategies and tactics. It covers different marketing channels like search engines, social networks, blogs, and direct traffic. It emphasizes the importance of understanding your target audience, creating valuable content, tracking conversions, choosing the right platforms, and optimizing efforts. Key metrics mentioned include site visits, purchases, popular content, and keyword conversions. Analytics tools discussed include Google Analytics, Google Webmaster Tools, Quantcast, and Social Mention. The document offers a free consultation and provides contact details to connect further.
Master Presentation outlining the benefits of the Marketing Executive Networking Group (MENG): community of accomplished marketing executives dedicated to helping its members succeed by sharing knowledge, experience and contacts.
Grow your business with the right marketing engineilloh ifeoma
A website is never enough. Without the right plan, process, strategy and tools your website remains to be an online billboard. Change the results you get online by integrating the right person with the skills, knowledge and expertise. Am here to help.
Yandex is the leading search engine in Russia with nearly 60% market share of search. By working with Yandex, advertisers can reach nearly 90% of the entire Russian Internet audience. Russia's Internet audience is the 7th largest internet audience in the world.
This document discusses the importance of targeted website traffic over general traffic. It explains that targeted traffic consists of genuinely interested people who are looking to solve a problem or need. These visitors are more likely to make a purchase. The document recommends using an ad tracker to determine which traffic sources provide the most targeted visitors and highest conversion rates to purchases. Measuring conversion rates is important for determining the most profitable traffic sources and how much to invest in generation targeted traffic.
Online Marketing: How Futures and Commodities Brokers and CTAs Can Improve Th...Gate 39 Media
Website tips for Futures Brokers and CTAs to generate more leads from their website and online marketing efforts.
NIBA 2011 NYC Conference Session by Shane Stiles, Gate 39 Media.
This document outlines digital marketing services across display, search, social media, and analytics including remarketing, paid search, search engine optimization, product feeds, pay per click advertising, sponsored social media stories, Facebook user experience optimization, on-site user behavior analysis, path analysis, and landing page analysis.
Startup Marketing: Rules for RevolutionariesMichael Gaiss
The document provides an overview of marketing strategies for technology startups. It discusses six main rules or suggestions: 1) Immerse yourself in your industry's trends and discussions. 2) Establish yourself as a thought leader. 3) Get early customer access through advisory boards. 4) Build a superior online presence through SEO, content, and social media. 5) Leverage media relations to gain credibility. 6) Harness word-of-mouth through customer communities and groups. The document emphasizes engaging with influencers, creating valuable content, and focusing on relationships and networks over traditional marketing approaches.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
The document outlines the key components and processes of a marketing machine, including:
1) Raw leads are generated through various traffic drivers like content, paid media, and networking.
2) These leads interact with landing pages and content to provide profile data and become qualified leads through segmentation.
3) Qualified leads are passed to sales and some become closed deals, resulting in new customers or engagement with existing customers, completing the marketing cycle.
eCommerce Course - Dan Bond - Dec. 2011Daniel Bond
eCommerce Course sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, Delaware State University’s Center for Entrepreneurship December 5-7, 2011.
what makes a good website February 2011 North ManchesterJohnKeys
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
The document discusses various online marketing strategies for movies and cinema, including search engine marketing, social media marketing, online advertising, viral marketing, and public relations activities. It notes that the global online population is projected to grow to 1.8 billion by 2010 and discusses optimizing websites for search engines and generating traffic through social networking sites, blogs, and online communities.
This document provides tips on how to boost traffic and sales using social media. It discusses how Zachary Garbow, co-founder of Funeral Innovations, will teach attendees how to master social media, drive more traffic to their website, and monetize that traffic. Specific social media platforms that will be covered include Facebook, Twitter, search engine optimization (SEO), and blogging. The goal is to provide attendees with an engaging online presence to inform, engage and sell to customers, with examples given of how some funeral homes have increased revenue through these strategies.
This document discusses search engine optimization (SEO) and how to optimize websites for search engines. It covers key topics such as what search engines are and how they work, the importance of SEO for generating website traffic, factors that search engines consider like content, links, and user experience, how to conduct keyword research and target the right audiences, and the challenges of effective SEO. The document emphasizes the importance of SEO for businesses and their ability to be found online by potential customers performing searches.
Content marketing strategy execution templatePrayukth K V
This document provides a template for implementing a content marketing strategy including developing blog posts to answer customer questions, integrating keywords for search engine optimization, distributing content through RSS feeds and cross-platform marketing, setting goals and metrics for sales, social media followers, and targeting specific markets and personas. It outlines an editorial calendar for creating and distributing different types of content across social media, blogs, and websites while driving visitors with calls to action and collecting email signups.
The document discusses objectives and considerations for effective website design. It lists potential objectives such as raising brand profile, showcasing products, and allowing user interaction. It also discusses technical features to include accessibility, different browser compatibility, and file uploading. Comparable websites are provided as examples and recommendations include creating wireframes, following accessibility standards, and integrating social media through mashups. An effective website requires defining objectives and budget.
Excerpts of Digital Marketing and Social Media - DigiMa content on Search Engine Optimization - SEO
digima.gr
Follow DigiMa on:
Facebook | Instagram | YouTube | LinkedIn | SlideShare
MENG is a community of over 1,600 experienced marketing and sales executives. It aims to help its members succeed by sharing knowledge, experiences, and contacts. Most members are current or former VPs, CMOs, or CEOs with experience at Fortune 500 companies. MENG provides resources like monthly chapter meetings, webinars, white papers, and job listings to support executives' careers. Members can also ask questions and receive responses from other experienced professionals.
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
This document discusses online marketing strategies and tactics. It covers different marketing channels like search engines, social networks, blogs, and direct traffic. It emphasizes the importance of understanding your target audience, creating valuable content, tracking conversions, choosing the right platforms, and optimizing efforts. Key metrics mentioned include site visits, purchases, popular content, and keyword conversions. Analytics tools discussed include Google Analytics, Google Webmaster Tools, Quantcast, and Social Mention. The document offers a free consultation and provides contact details to connect further.
Master Presentation outlining the benefits of the Marketing Executive Networking Group (MENG): community of accomplished marketing executives dedicated to helping its members succeed by sharing knowledge, experience and contacts.
Grow your business with the right marketing engineilloh ifeoma
A website is never enough. Without the right plan, process, strategy and tools your website remains to be an online billboard. Change the results you get online by integrating the right person with the skills, knowledge and expertise. Am here to help.
Yandex is the leading search engine in Russia with nearly 60% market share of search. By working with Yandex, advertisers can reach nearly 90% of the entire Russian Internet audience. Russia's Internet audience is the 7th largest internet audience in the world.
This document discusses the importance of targeted website traffic over general traffic. It explains that targeted traffic consists of genuinely interested people who are looking to solve a problem or need. These visitors are more likely to make a purchase. The document recommends using an ad tracker to determine which traffic sources provide the most targeted visitors and highest conversion rates to purchases. Measuring conversion rates is important for determining the most profitable traffic sources and how much to invest in generation targeted traffic.
Online Marketing: How Futures and Commodities Brokers and CTAs Can Improve Th...Gate 39 Media
Website tips for Futures Brokers and CTAs to generate more leads from their website and online marketing efforts.
NIBA 2011 NYC Conference Session by Shane Stiles, Gate 39 Media.
This document outlines digital marketing services across display, search, social media, and analytics including remarketing, paid search, search engine optimization, product feeds, pay per click advertising, sponsored social media stories, Facebook user experience optimization, on-site user behavior analysis, path analysis, and landing page analysis.
Startup Marketing: Rules for RevolutionariesMichael Gaiss
The document provides an overview of marketing strategies for technology startups. It discusses six main rules or suggestions: 1) Immerse yourself in your industry's trends and discussions. 2) Establish yourself as a thought leader. 3) Get early customer access through advisory boards. 4) Build a superior online presence through SEO, content, and social media. 5) Leverage media relations to gain credibility. 6) Harness word-of-mouth through customer communities and groups. The document emphasizes engaging with influencers, creating valuable content, and focusing on relationships and networks over traditional marketing approaches.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
The document discusses strategies for converting low-value hosting clients into high-value customers by marketing additional services. It recommends continuously marketing to clients through email, forums, blogs and surveys to promote add-on services like collaboration tools, applications, and infrastructure-as-a-service offerings which can significantly increase revenue per client. Measuring marketing campaigns and conversions is key to optimizing efforts to up-sell existing clients.
The document discusses various strategies for improving online marketing and lead generation efforts. It suggests implementing a streamlined system using a new website and transaction management tools to save time and convert more leads. An online lead and marketing solution is proposed that uses features like landing pages, blogs, social media, drip emails, and a lead management system to market to both known contacts and unknown people. Metrics for tracking web traffic, leads, and personal activities are recommended to measure success.
There is only one metric that means anything in business: how you're doing against your competition. BE AN ABLE MARKETER TO MASTER YOUR ONLINE STRATEGY: There are 6 onsite and offsite aspects to branding that companies should master to have a holistic, integrated, and successful online marketing program.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
Internet Marketing Basics By John Lafare Rev3 0John Lafare
The document provides an introduction to basic internet and social marketing concepts. It reviews key elements of an effective online presence, discusses internet marketing tools and techniques, and highlights some challenges of internet selling. The presentation objectives are to review basic internet concepts, highlight elements of an effective website, discuss facts about marketing online, and introduce key internet marketing tools.
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
This document discusses strategies for creating awareness online using modern media. It recommends identifying content that interests target audiences, optimizing websites for natural search engine rankings using relevant keywords, and regularly sending useful content to those who found a company online in order to stay connected with them over time. Publicizing content through social media is also suggested.
Class 8: Introduction to web technology entrepreneurshipallanchao
This document provides an agenda and content for a startup consulting session. The agenda includes a quiz, review of prior material, and discussions on marketing, distribution, advertising, promotion, and revenue models. Marketing topics covered are positioning, targeting, differentiation, competitors, and critical mass. The document discusses various online and offline marketing options for web startups including SEO, PPC, social media, and PR. It also covers analytics, virality, revenue models of advertising, subscription, and transactions.
This document summarizes a presentation about sourcing strategies and techniques for recruiting using Web 2.0 and social media. The presenter, Steve Rath, has experience as a developer, in staffing agencies, and corporate recruiting. He discusses defining requirements, finding prospects through active and passive channels, and engaging candidates. Key topics include intake meetings, building candidate profiles, sourcing channels, outreach tips, and vetting.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
This document provides an overview of key topics in digital marketing including website planning and creation, search engine optimization, Google platforms, paid advertising, social media marketing, email marketing, content marketing, and more. It defines digital marketing and discusses the importance and components of a digital marketing strategy. It also outlines the differences between digital and traditional marketing and opportunities in the growing field of digital marketing.
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
DreamPath founders presented at pdxMindShare for our June event and talked about the software they developed to help people identify their dream employers. They were both unhappy with their jobs at one point, and their answer was to help people learn how to find companies they would enjoy working for. The event was held at Trader Vic's in downtown Portland and the workshop was followed by networking where attendees got to interact with dozens of Portland professionals.
The document provides guidance on essentials for getting a business online, including creating a website, getting traffic to the site, marketing the site, and engaging with audiences. It covers topics such as domain names, hosting, website design, search engine optimization, content marketing, social media, and more. Checklists are included under each section to help businesses implement the strategies discussed. The overall document aims to educate businesses on fundamental aspects of establishing an online presence.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Similar to Digital Strategy in Global Markets (20)
Hospital Brands During the COVID19 PandemicDave Wieneke
This document summarizes key themes among the top 15 U.S. hospital system websites during the COVID-19 pandemic. The three main themes are: 1) Virtual care became the primary method of care as telehealth use increased drastically, with some hospitals seeing a 3,000% rise. 2) AI chatbots were widely adopted to assist with triaging patients and answering questions. 3) Hospitals developed dedicated COVID-19 news hubs on their websites to provide patients information on the pandemic.
Using Social Media to Build Your Professional BrandDave Wieneke
This document discusses why professional social media use is important and provides considerations for both professional and personal social media use. It notes that professional social media can help define yourself, hang with industry leaders, play, and make the professional personal. However, it also cautions that professional social media use could take away time from family and volunteering or be too risky if one were to mess up or offend someone. The document advocates meeting both online and offline to build more trustworthy connections.
The Hospital Digital Experience Index: Research AbstractDave Wieneke
Dave Wieneke is creating a patient experience benchmark for hospital systems to use to score how well their website serve patients in comparison to others and best practices.
Connective DX's tribe of healthcare leaders at the Delight Conference continues to grow with new presenters:
Alicia Popoff, Director of Strategic Projects, Kaiser Permanente
Matt Templeton, Director of Innovation and Design Thinking, Blue Cross Blue Shield of Mass
Ed Bennett, hospital digital marketing veteran and advisor
ISITE Design is a digital experience agency founded in 1997 with over 70 employees in Boston and Portland. They have over 250 clients including many large brands. Their services include mobility, customer relationship management, service design, and designing mobile sites and apps. They help clients understand customers and design digital experiences through activities like idea generation, touchpoint design, prototyping, and roadmapping.
1. Seven key insights were shared from experts on creating great customer experiences. Delight requires going beyond products to earn customer loyalty through the customer experience.
2. Delight is a pragmatic everyday activity built on learning from failures and mistakes to improve. It is focused on fixing problems to show care for customers.
3. To create delightful experiences, companies must clarify the value and benefits they provide to customers in order to align their identity and differentiate themselves.
Bridging the Gap - Digital Careers & Social MediaDave Wieneke
The document discusses trends in digital experiences and customer engagement. It notes that digital experiences are becoming increasingly personalized through integration of customer data and analytics. Content is shifting to video and mobile experiences. Industries are ripe for disruption if they do not adapt to putting the customer first through digital tools and personalized engagement across channels. Customers now control most aspects of their experience through social interactions and online research.
Here are the slides from Mobile Marketing Boot Camp at Online Marketing Summit, San Diego. You'll find the facts and figures we cited, but obviously a ton of the day was discussion...so the slide are only a slice of the day.
Zappos Hacked: Experts Assess The SituationDave Wieneke
Non-financial records of 24 million Zappos customer were leaked to hackers, introducing new doubt about security at the consumer service leader. Digital experts, including Dave Wieneke of ISITE Design, provide insight on the situation and what must be done to protect their relationship with consumers.
The document discusses the future of email and messaging. It notes that clients are picking different channels for communication, and that companies need to grow and engage audiences through social media as digital strategies become more important for corporations. Relationship marketers own the context around clients the most. The rise of mobile devices and an always-connected audience means marketers must provide helpful, relevant content across more platforms.
Web. 3.0:The Rise of the Mobile and Application EraDave Wieneke
Presented at the Future of Digital Marketing in London, June 15, 2011. How mobile delivery, application design, and semantic data are remaking the online experience.
Going Local and Mobile w/ Social MediaDave Wieneke
This document discusses how businesses and individuals can effectively use social media and digital platforms to connect locally and build their brand. It provides links to articles about using social media for sales, adapting to changes in the digital economy, engaging audiences meaningfully, precision marketing to the right audiences, and measuring consumer investment in brands. The overall message is that an authentic, audience-focused approach online mirrors real-world interactions and relationships.
Online Marketing Summit: The Web3.0 Digital Marketing RevolultionDave Wieneke
The consumer digital experience is shifting from pages to application experiences. Digital marketing speaker, Dave Wieneke, www.usefularts.us, shares data on this change's market impact and what brands should do now.
Anti Hype: Measuring What Counts for Your Business in Social MediaDave Wieneke
The document provides guidance on measuring social media effectiveness for businesses. It discusses how measurement is vital for understanding social return on investment. Various metrics are presented for segmenting social media traffic and attributing leads to specific keywords and sources. The document emphasizes connecting social media metrics to marketing goals and departments within an organization. It provides tips on setting goals, tagging links, and gaining greater visibility for social media efforts.
This document discusses the evolution of the internet and web technologies, termed "Web 3.0". It notes that media and business models constantly change through unexpected bursts. Examples are given of how the internet has already started to converge applications and social aspects. The distribution of traffic to websites is changing, with the top sites receiving a lower percentage. Web 3.0 will utilize new platforms and utilities for identity, payment, analytics and interfaces. It will require greater integration through standards. This will change how marketing is done in terms of tempo, skills required, organization, and value networks, though some aspects will remain the same. Data will be an increasing focus of marketing.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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1. Digital Strategy in Global Markets
Resources for Discussion
International Executive Resource Group
Foley Hoag EEC, Boston
Sept 27,2010
Dave Wieneke
www.usefularts.us
@usefularts
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4. www.usefularts.us
Company Type Description $ Metric
B2C
Largest legal advertiser in US
Famously contested PPC terms
Marketing Team of 50
CPFGC
Visit to QualLead
B2B
Legal Division > 100 years old
Global web operations.
Likelihood to Order
Engagement time
Media
Content driven
Revenue from Ad Impressions
and Subscription.
Ad Views
New Subs and
Trials
Business Models Require Different Outcomes.
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6. www.usefularts.us
Keeping Globally Local
Marketing and Sales Structures Should Match.
– Staffing Structures
– Language Selection
Stories Must Integrate
– Corporate Genesis
– Brand Structure
– Value Proposition
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8. www.usefularts.us
Central vs. Diversified Control
Capability Centralized Diversified
Analytics, CRM, CMS Highly Advised Tower of Babble
Email Marketing Advised: ESPs Do Intl Sends
& Distributed Departments
Asia Filters. Consider
Regulation of ALL Mkts.
Design and Translation Avoid: Seek Coordinated
Diversification
No Substitute for Local
Sensibility
Social Marketing Strongly Avoid Local and Social Work
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Scale Marketer Think About Web3.0 Now
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Web 1.0 Web 2.0 Web 3.0
Site Structure Site in HTML CMS & Widgets Apps
Technology HTML
Apache
RSS
LAMP Stack
XML, RDF, API,
OWL, SWRL
(Semantic Web)
Challenge Digitization Socialization Integration
Legal Enabler Copyright Fairuse CDA 230
Safe Harbor
Privacy
Primary Unit Page Site Schema
Ethic Info is Free People Connect Do Things
Hierarchy Peer Influence Hierchy
Bogus Measure Hits Followers Downloads
Better Measure Visits, PV, Leads Impact Hours, Rev.
Business Model E-commerce
Pets.com
Search, Ads, Cont
Google + Huffpo.
Subscription
Apple, WSJ?
User Desire Look at Me. Like Me. Doing Something.
15. Contact Page
* Disclaimer: opinions expressed are mine, trademarks belong to their respective owners.
I’m not a lawyer but I help market them on tv. This presentation contains no legal advice or opinions. 15
Keep the conversation going:
Tweet: @usefularts
Blog: www.usefularts.us
Email: strategy2.0@gmail.com
Special thanks to the digital marketing team at Sokolove Law,
and to the International Executive Resource Group.
Editor's Notes
Usually in a cab we focus on a single metric – either cost or time. While tactical metrics are continuously useful, its big, unified strategic metrics that connect social marketing to business strategy.
Consideration is tangible but incomplete. Engagement and acquisition give a more complete picture of impact, but are further from outcome.