How to Attract Leads & Dominate Sales
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The document discusses strategies for attracting leads and dominating sales in the fitness industry. It provides tips on defining the target customer, setting up Facebook advertising campaigns with the right objectives, ad sets, and ads. It also discusses using retargeting, email marketing automation, landing pages, and YouTube/Instagram ads to generate leads at low costs. The overall strategy presented is to use multiple digital marketing channels to generate leads and use automated communications to convert them into customers.
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How to Attract Leads & Dominate Sales
- 1. how to attract leads and dominate sales
- 2. mike_J_Arce Born & raised in New jersey started 1st business at 24 started agency at 27 created the gsd show at 33 had 4th kid at 33 got married at 27 Kids gave me 26 grey chin hairs by 35
- 3. “what’s it like to have 4 kids?”
- 5. 3
- 6. 4
- 8. mike_J_Arce first business advanced body image Personal Training
- 9. mike_J_Arce second business Local Business Internet Marketing
- 10. grew it to $500k
- 12. 3 years later…
- 13. still… at $500k
- 15. + talked to mentors hired coaches
- 16. “the riches are in the niches.”
- 17. “I know fitness. I know lead gen.”
- 18. mike_J_Arce redesigned business Lead Generation for Fitness Studios & Gyms
- 19. “now i only have to get great at one thing!”
- 22. I knew exactly what type of content to put out!
- 29. MARCUS LEMONIS HOST OF CNBC’S TOP SHOW THE PROFIT
- 32. 109 Proven tips to grow your fitness studio serious picture of me writing the book
- 34. 250+ Fitness studios & Gyms
- 36. how to attract leads and dominate sales
- 37. mike_J_Arce
- 38. mike_J_Arce my goal is to deliver a ton of tactical content today.
- 40. mike_J_Arce what
- 41. mike_J_Arce why
- 42. mike_J_Arce how…
- 43. you can leave your cameras and phones in your pocket MIKEARCELI VE @MIKEARCELIVE
- 44. I got you… I’m going to send you a link! @MIKEARCELIVE
- 46. all i ask in return is attention and participation. @MIKEARCELIVE
- 47. do we have a deal?
- 48. say “yes!”
- 49. mike_J_Arce who is your customer?
- 50. mike_J_Arce who is your customer? male/female? age range? location? what do they watch? what do they read? who do they follow? married? Kids? titles? what social platforms? conferences/expos/events? average income? skills?
- 51. mike_J_Arce
- 53. mike_J_Arce who are these guys male & female 30-50 90,000 demo reach business shows business books/blogs gsd show/marketers married - kids optional owners of multiple facebook/instagram/youtube fitness/Marketing Conferences $75k+ hiit/trx/yoga/pilates/spin kickboxing/barre/(women)
- 55. mike_J_Arce
- 57. mike_J_Arce targeting retargeting email lists 3 groups to advertise to
- 59. retargeting
- 61. email lists
- 63. mike_J_Arce power editor - create campaigns ads manager - review campaign results business manager - manage engagement 3 main areas to work
- 64. mike_J_Arce power editor - create campaigns ads manager - review campaign results business manager - manage engagement 3 main areas to work bit.ly/gsd-how-to-facebook
- 65. mike_J_Arce ad ad ad ad ad ad ad ad ad set ad set ad set ad set Campaign Campaign ad account
- 66. mike_J_Arce ad account you can only have 1.
- 67. mike_J_Arce campaign the objective - Style - Date example: conversions - yoga/pilates - 3/1/2017
- 68. mike_J_Arce ad set target - date example: men/women/us/25-60/fb admin/cardone/yoga/mindbody - 3/2017
- 69. mike_J_Arce ad ad description example: video - watch a demo example: image - mike in front of sicfit - watch demo
- 70. A b
- 72. mike_J_Arce b2c marketing to consumers is different
- 73. Targeting: Don’t over-target. Generally aim for 50,000 or greater in reach
- 74. Best offer for b2c is free anything - no contest
- 76. $1.00 $0.10 $0.15 $0.01 only 1 chocolate per customer.
- 77. $0.15 $0.01
- 79. raised price by just $0.01
- 81. dropped price by just $0.01
- 82. $0.14 FREE
- 84. $0.14 FREE 31% 69% Even near a cash register when they had cash out. it was not about “convenience.”
- 85. why do you think that is?
- 86. removes all the risk for bad choice.
- 87. people would prefer “not to take a risk” over “getting a bargain”
- 88. internal numbers: free week 30 for $30 185 leads 55 leads
- 89. “yea, but… better quality?”
- 90. not by enough
- 91. Conversion rates are practically the same
- 92. If you want to close more leads, get better at sales. don’t adjust the marketing first.
- 93. Here’s an example of an ad we’ll start with. keep in mind, they’ll evolve as we learn what works.
- 94. video is key 92% - mobile
- 95. for anyone that does not fill out the form… they’ll be tagged with retargeting to see ads like this…
- 96. these ads will continue to follow them, until they do fill out the form or 180 days.
- 97. once they do fill out the form…
- 98. many things happen automatically fills out form taken to thank you page retargeting ads removed email sent to biz email sent to agency email sent to lead from biz Automatically added to crm text sent to biz text sent to lead from biz
- 99. thank you page - promotes bonus offer
- 100. automated text message they’ll receive. - comes from you - addresses them - gives them instructions on how to secure offer.
- 101. automated email they’ll receive. - gives them the pass - comes from you - addresses them - reminds them of bonus offer.
- 102. and they’ll get 3 more before the week is over. Instant tomorrow Day 3 Day 7 urgency
- 103. THE FUNNEL Facebook Ad Landing Page Thank You Page w/ Bonus Retargeting Ad Click s Opts- In Leave s Automated Email Drip Remove from Retargeting List @MIKEARCELIVE
- 104. LANDING PAGE & EMAIL INTEGRATION IT’S SIMPLE, AND ALL SERVICES HAVE AMAZING CUSTOMER SUPPORT & “HOW TO” VIDEOS! MIKEARCELI VE @MIKEARCELIVE
- 105. mike_J_Arce Automated Texts: Zapier + Twillio Resources
- 106. instagram advertising Managed within the Facebook Advertising platform. Location (radius/city) Gender/Age Lead cost on par with Facebook We mainly just use the retargeting capability, as we’ve learned the cost per lead is about 1/4 of the cost over straight targeting.
- 108. You’ve seen ads like this while on YouTube, right? The ones where you can wait 5 seconds then have the ability to skip the ad and go to your video? TruFitness No excuses. Just results. Now Open in Elwoood Park, NJ. TF
- 109. These are called True View Ads. And it’s all free unless: They watch 30 seconds of your ad or longer. They watch entire video. They click through to the landing page to learn more. 94% of ads get skipped.
- 110. You can target ads by… Anyone that visited your website or landing pages. Location (radius/city) Gender … and more. Age Videos they watched
- 111. Remember how i said 94% of YouTube Ads get skipped?
- 112. This means… If your targeted ads get 10,000 impressions (views)… 9,400 should be 100% free You’ll pay for 600 of them Not bad way to stay in front of your target audience, huh? Average cost = 10 cents per true view That’s $60 for 10,000 impressions and 600 true views or site visits
- 113. The decoy effect
- 120. The decoy effect
- 121. MARKETING VS ADVERTISING VS SALES
- 123. MIKEARCELI VE @MIKEARCELIVEDo NOT sell standards.
- 124. @MIKEARCELIVEDo NOT sell standards.
- 125. @MIKEARCELIVEDo NOT sell standards. food tastes good reasonably priced don’t have to wait long tables are clean friendly, experienced staff
- 126. @MIKEARCELIVEKnow WHO your competition is/isn’t.
- 145. download: WANT ME TO SEND YOU THIS PRESENTATION? MIKEARCELI VE bit.ly/mainideatalk @MIKEARCELIVE