Get Digital Marketing done through certified experts at EJoy at a affordable price.

Digital Marketing helps in Increasing the Visibility of the Brand
Get Better results,
Conversations and
Brand Awareness
For further detail please reach us at 9916169896 or write to us at service.ejoy@gmail.com

Content
Marketing
SEO
Website
SEM SMO
You tube
Marketing
Email
Marketing
SMM
Branding
Display
Banner
Ads
Affiliate
Marketing
Digital Marketing Platforms

Search engine optimization : Is the process of affecting the visibility of a website or a web page in a
search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
What is SEO ( Search Engine Optimization) ?
Search Engine Optimization

Search engine optimization : Is the process of affecting the visibility of a website or a web page in
a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
What is SEO ( Search Engine Optimization) ?
Search engine Optimization helps an Organization to increase visibility of the website or
Search Result in all the Search Engines like (Google, Bing, Yahoo, Alexa etc)
Why is SEO Needed ?
SEO keywords are the key words and phrases in your web content that make it possible for
people to find your site via search engines.
What are SEO Keywords?
A website that is well optimized for search engines "speaks the same language" as its
potential visitor base with keywords for SEO that help connect searchers to your site.
Importance of Keywords ?

What is a Paid Result in SEO ?
Paid result is always referred to Paying the Search Engine a suggest amount
on daily, Weekly or Monthly bases or it could also be a Budget Oriented for
Daily, Weekly or Monthly bases. These paid Campaigns leads the website to
be listed on the first page of the search engine.
Paid Result is also Referred to SEM i.e Search Engine Marketing
What is a Organic or Natural search result in SEO ?
Organic result or Natural search result is always referred to have free result
which means the search engine is able to recognize the relevant content
with the help of keywords that has-been listed on the website’s content
which allows the search engine to rank the website accordingly.

What is SEO (Search engine optimization)
and How it will help in my business?
Search engine optimization or SEO refers to the process of improving the position that your
website appears at in the "organic" search results returned by sites such as Google.
As a general rule of thumb, sites that appear higher up in the results will get more traffic to
their pages, and so potentially more business.

Example
Let’s use one example here:
“If YOU ARE a dentist with an office in Whitefield, and you are looking for new patients, you want
your site to come up first in the search results. So you as a dentist would benefit from a well-
optimized website and probably need the services of a good SEO expert to help you out. After all,
you’re a dentist – not an Internet Marketing expert. It’s usually best to hire experts to complete the
job.

And that’s where Internet Marketing comes into play. Google’s main job in life is to
provide the very best matching websites and mobile sites to its users. An SEO expert’s
job is to make your website pages look like the very best information that Google is able
to find.
Many website designers make beautiful websites – but do not have a clue about SEO. It’s
not good enough to have a beautiful website if nobody can find it! In fact, good SEO is
MORE important than a pretty website. If you are not found, it’s like you don’t exist.
Your competition gets the business, even if you are a better business person than they
are.
The thing is, unless you are on the FIRST PAGE of the search results when people search
for “Whitefield Dentist”, then its unlikely the potential client would find you – ever. And
the higher you show up in the search results on that first page, the more likely they are
to notice you. So it’s vitally important that you are high on the first page of the search
results, or some competitor who is there will get all of your business.
Example

Steps Towards SEO
Select
Keyword
Baseline
Ranking
Optimize
all
rankings
Wait for
Indexing
Compare
ranking
Identifyi
ng High
and Low
ranking
Optimize
on Low
ranking
Submit to
search
Engines
Wait for
Indexing
Compare
Ranking
Optimize
on Low
Ranking
SEO

Steps Towards SEO
Select
Keyword keyword is very important to drive the traffic to the website
Baseline
Ranking
Baseline Keyword Ranking helps to make changes to your site and watch
it move up in search results and track your rank position.
Optimize
all
rankings
Checking on all the Keyword rankings and Optimizing the same
Submit to
search
engines
Submitting on search engines like “Google, YouTube, Alexa, Yahoo,
Bing.”

Steps Towards SEO
Compare
ranking Comparing Page rake with other competitors on daily bases
Identifyi
ng High
and Low
ranking
Identifying High and low competitive Ranking Keywords
Optimize
on Low
ranking
Identifying and Optimizing Low competitive Ranking Keywords
Wait for
Indexing Waiting for Google to Go through the Page and index it accordingly

SEO Ranking Factors With On-Page Optimization
SEO
On-Page Optimization
Content (Quality, fresh,
keywords)
HTML (Titles, Descriptions,
Use of headers)
Architecture (Crawl, Speed,
URLS)
Violations (Hidden, Content,
Keyword stuffing)

On-Page Optimization
16.66%
16.66%
16.66%16.66%
16.66%
16.66%
Having the URLs arranged
in a proper structure
Having the Right Content
posted for each page
User friendly Content
with Right set of
Keywords
Right Size of pictures to
be used
Right Font size to be used

SEO Ranking Factors With On-Page Optimization
SEO
Off-Page Optimization Links (Quality)
Social (Shares, Reputation)
Trust (Authority, History)
Personal (Location, Trust,
History)

Types of Off-Page Optimization
20%
10%
16%
3%3%
15%
2%
2%
15%
3%
5%
2% 3% 1%
Contribution Social Book marking
Local listing
Classifieds
PPT Slide submission
PPT video submission
Articles
Directory submission
Forum posting
Guest Blog’s
PDF or Document
submission

Analyzing Out comes On Web Page
Web Page Analyzing
 New Sessions Rates(%)
 Page sessions
 Average Session duration
 No. Session per User
 New users
 Hits
 Country
 Exit rates(%)
 Page views
 Bounce Rate

SMM (Social Media Marketing)
 Article authoring, optimization and submission
We help your business navigate the intricacies of social media to
develop an informed approach best suited to meet your business objectives.
 Social media marketing strategic planning
 Social media network profile setup, configuration and optimization
 Corporate blog setup, integration into existing web site and training
 Micro-blogging setup and training
 Video optimization and submission

Social Media Services
 Facebook Fan Page marketing
 Band Promotion or Company
 Pinterest Marketing
 LinkedIn marketing services
 YouTube, Video Marketing Services
 Twitter Marketing
 Local Business Marketing
 Blog Marketing
 Google Plus, Google+ Business Page Marketing

If you have a website on the internet, and you are looking to expand your presence in the search
engines, you will want to consider using an Internet Marketing strategy.
Internet Marketing and SEO strategies are the only form of marketing that puts your business, product
or service in front of your targeted market and prospective customers who are actively seeking exactly
what your company offers.
Brand Awareness and increase visibility is important as 8 out of 10 people using the internet to find a
product or service eventually does business online.
Studies had shown that “Search engines like Google and Yahoo are now influencing up to 88% of
business purchase decisions. Further, over 80% of internet users are typing search phrases into
search engines, and they will either find you, or your competitor.”
Get your Website working for you and get back your ROI. Your website and Web Marketing applying
SEO Optimization strategies works for you 24/7 365 days a years vs traditional ads on the Radio,
Newspaper, Tv and Billboards are time sensitive.
Businesses are switching from printed media to e-media advertising, it has been noted in that all
businesses will be leaving print media and switching directly to Web marketing and SEO strategies.
Why we need Digital Marketing for our website?

Introduction On EJoy
Greetings
Get your customized Websites and Digital Marketing done at affordable price
through certified Experts from EJoy.
As per today's technology having a website is very important for an
Organization to reach the target Market Group's. Digital Marketing plays a vital
role to put your website on the top which gives you a top class Brand Visibility
and stability in today's Market.
EJoy helps an organization through Digital Marketing in following ways:
1.Brand Visibility and Stability
2.Easy and Quick methods of Analyzing the Market
3.Easy and Quick methods of Analyzing compositors
4.Quick way to increase Lead's
5.Quick and Easy way to target desired Market group
6. Makes it easy to understand, analyze the Consumer behavior.
7. Easy to get good reviews through different social networking sites.
8. Gives high Preference to Organic Search rather than Paid Search

Roles and responsibilities
1. SEO (Search Engine Optimization)
2. Linkbuilding
3. SMM(Social Media Marketing)
4. SEM(Search Engine Marketing)
5. YouTube Marketing
6. App Development
7. Website Analysis (Analyzing our clients website and sharing the
reports of their website traffic on weekly basis)
8. Based on the reports EJoy will provide Market Strategies as per the
rules of Search Engine Algorithms (Google,Yahoo,Bing etc) which is
beneficial to our client's website and increase the Web Traffic.
For more details contact us. Thank you for your time.
Roles and Responsibilities Carried Out by EJoy

Thank you

Get Digital Marketing done through certified experts at EJoy at a affordable price.

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