PromoRepublic provides social media content automation software for small and medium-sized businesses. In Q3 2017, PromoRepublic had $240,000 in annual recurring revenue, up from $130,000 in March, and projects reaching $1,000,000 in revenue by December 2017. The company was founded by serial entrepreneurs with experience in digital marketing and has raised $1,200,000 to date from seed rounds. PromoRepublic aims to disrupt the do-it-for-me social media marketing industry by providing an artificial intelligence-powered solution that is more cost effective for small businesses.

1. Company Overview &
Update
Q3 2017
For data like this on 2000+ B2B SaaS Companies
visit GetLatka.com
THE CRAZY SIMPLE WAY
TO GROW YOUR SMALL BUSINESS WITH
SOCIAL MEDIA PROMOTION
“WIX for a small business’s social presence”, TechCrunch

2. Company Overview &
Update
Q3 2017
For data like this on 2000+ B2B SaaS Companies
visit GetLatka.com

3. EXECUTIVE SUMMARY
PromoRepublic Provides Software as a Service
in a Rapidly Growing Content Automation Niche for SMBs
The Company Opportunities Market Size
Recent Funding
Founded by serial
entrepreneurs with 25
years of combined domain
expertise
$240,000 ARR in June
2017
Estimated ARR
Dec 2017 $1,000,000
Dec 2018 $2,000,000
Partner sales pipeline
is $600,000
We tackle the problem of 30
millions of SMBs in the US who
want to grow business with
content marketing on social
networks, but do not have
time and knowledge for that.
DIFM market disruption with
AI. 5 times more cost effective
than DIFM Company, Virtual
Assistant or SMB Agency.
PromoRepublic saves costs
and drives revenue for small
business owners.
60 millions of SMBs in
English-speaking countries
only, with USD 300/month
marketing SaaS budgets.
Market size - USD18bln
Raised $1,200,000 Seed Round at
the end of 2016 for R&D.
Seed Round II Open - $500k from
Angel or VC based in the Bay
Area or with a good network
there.
Round will be closed in Dec 2017

4. We are building the globally leading
SaaS + Marketplace for SMBs
in the Social Media Content niche
BIG VISION
STAGE 1 Building SaaS
WIX for SOCIAL NETWORKS
2016 / 2017
Forming User Base
10,000 SMBs
STAGE 2 Building Marketplace
”PHOTOSTOCK” of READY MADE POSTS
2018 / 2019
Forming Content Creators Base
5,000 Content Creators

5. Jane
@promo_republic
Jane
free
@promo_republic
SMB Owner, who
decided to do Content
Marketing on Social
Does not have
knowledge. Can’t
afford in-house
marketer or agency
Committed monthly
budget of $100 and
2-3 hours of time.

6. @promo_republic
”Photostock” of 100,000+ Ready Made Posts and
Images with Smart Search Technology

7. @promo_republic
All Templates are Customizable
With Easy to Use Graphics Editor

8. @promo_republic
Social Posting on Autopilot
with AI-based Content Recommendation

9. Monthly subscription model
with 14 days free trial
Starting
USD 9/month
Social Content
Autopilot
DIY
Individual
Starting
USD 49/month
DIY
Team
USD 179/month

10. $ 240,000
Jan
ARR TRACTION
after relocation to the US
July
$ 130,000
March
$ 175,000

11. Partnerships launched
Partnerships agreed, execution in
progress progress
PARTNERSHIPS

12. Inside
Promotions
Paid Ads
Content
marketing
Affiliates (10)
Organic
Paid Ads
Content
Marketing
Affiliates (100)
+
Ambassadors
Organic
(+50%)
Partnerships
(Hootsuite,
WIX)
Facebook
Page Analyzer
as Lead
Magnet Inside Sales
Webinars
(2 per week)
Inside
Promotions
Webinars
(1 per week)
CHANNELS
Jan 2017 Jul 2017

13. USD 9,000,000,000
30M SMBs in USA only
60M in English-speaking countries and 600M globally
USD 300
SMB average monthly
budget for marketing SaaS
Marketing SaaS
enjoys 40% annual
growth
MARKET OPPORTUNITY
chiefmartec.com chiefmartec.com

14. SMB DIFM Solution
(All-in-one)
Vertical
(Industry Specific)
Horizontal
(Industry Agnostic)
SMB DIY Tools
(SMM, Web, Ecommerce, Email, CRM)
PromoRepublic is
disrupting DO-IT-FOR-
ME market with the help
of Content Autopilot (AI
based content
suggestion tech and
automation)

15. Mike
CTO
Max
CEO
Val
COO
Serial entrepreneur. 8
years in digital marketing
and management.
Managed local search
company
10 years in business
development, sales and
marketing.
Founder of social media
marketing agency. Created Niche
Social Network
7 years of experience in
development in senior
positions. Expertise in
social networks
integrations
CO-FOUNDERS
SERIAL ENTREPRENEURS – 25 YEARS DOMAIN EXPERTISE
CO-FOUNDERS WENT THROUGHT 2 PIVOTS and 2 LEADING ACCELERATORS IN EU

16. Sampo Parkkinen
Go-to-market US Business Modeling
David Lottenbach Tiit Paananen
Operations
General Partner
Land in Chicago
Finland
CEO of Strategy Advisory
Business Model Guru
Switzerland
Former Skype GM
Quality Engineering, Pipedrive
Estonia
Semyon Dukach
Investor Relations
Managing Director of
Techstars Boston
USA
ROCKSTAR ADVISORS AND INVESTORS
LAND IN
CHICAGO
Bearsons
Consult

17. 7,000+ Paying Customers
70,000+ Registered Users
85,000+ Connected Social Profiles
3,000,000+ Stunning Posts Created
$ 240,000 Annual Revenue Run Rate
75% Margins
TRACTION

18. 1. May-June 2015. Startup Sauna Accelerator (among best teams)
2. July-Dec 2015. Initial traction in Europe, revenues $10k/month
3. October 2015. Relocated to Finland. Raised 200k
4. Jan – Jul 2016. Pivoted. Created MVP for US Market
5. Aug – dec 2016. Initial traction in US, reached $10k/month in US
6. Dec 2016. Closed seed round 550k, public funding approved
7. Feb 2017. Biz-dev office at www.cosellingspace.com in SF. Start
growing to 1mARR to reach A-round maturity in Q4 2018
8. Jun 2017. 20k MRR. Hootsuite, Weebly Partnership Launch. WIX
partnership started.
9. Aug 2017. Looking for Investor who will help us grow faster.
FACTS

19. Open for US-Based or connected
Seed Stage VC or Angel
550k
Closed. 3 US-Based Business Angels
and 3 EU-Based VCs
FUNDING NEEDED
SEED ROUND $2.8m ($ 550k open)
450k
PRIVATE INVESTMENT $1m
COMMITED PUBLIC FUNDING FROM TEKES.fi $1.8m
Approved Committed, will be received in tranches during
2017/2018
800k YIC 500k R&D 500k

20. REVENUE GROWTH PROJECTIONS
10 14 19 22 25 27 28 30 31 32 33 34 35 36 37 38 38
5
6
13 12 10 9 6 6 6 6 6 6 6 6 6 6 6
7 10 13 16 18 21 24 27 30 33 36 39 42 45
6
7
9 10
12
15
18
20
24
27
31
34
38
42
27 0
40
0
20
40
60
80
100
120
140
160
180
Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18
US DIY Partnerships Autopilot Agencies/Franchisors US Autopilot APPSUMO Total Revenue

21. NET BURN RATE PROJECTIONS
21 30 45
78
57 61 65 71 77 84 91 98 105 112 119
167
135
-62 -60 -54
-35
-56 -55 -58
-50 -45 -44
-35 -30 -30
-17 -13
28
0
-150
-100
-50
0
50
100
150
200
250
300
Revenue Net Burn rate

22. CASH FLOW PROJECTIONS
21 30 45
78 57 61 65 71 77 84 91 98 105 112 119
167
135
-84 -90 -100 -113 -113 -116 -123 -121 -123 -128 -126 -127 -135 -129 -132 -139 -134
-200
-100
0
100
200
300
400
500
Revenue Investments Costs Cash at the end

23. max@promorepublic.com
THE CRAZY SIMPLE WAY
TO GROW YOUR SMALL BUSINESS WITH
SOCIAL MEDIA PROMOTION