WordPress is a good content management system for websites and blogs because it allows for search engine optimization through blogging, helps with branding by combining a blog and website, and centralizes content. It has an easy to use framework and many themes and plugins that can extend its functionality and create beautiful, functional websites. Using WordPress correctly through best practices like permalinks, Apache modules, and tools helps sites maintain high search engine rankings.
My Website Can Vote - The Challenges of Maintaining a 20-year-old WebsiteKristine Howard
Talk given at WordCamp Sydney on September 24, 2016.
The Web is an industry that thrives on the new… but what about building sites that last?
In 1996, I used my newly acquired HTML skills to build a fan site for my favourite author.
Twenty years later, the site – roalddahlfans.com – is still alive and kicking.
I’ll trace the development of the site over the years, which mirrors both my own career journey as a developer and the trajectory of the web as a whole.
I’ll also talk about the challenges I faced during my recent 6-month project to convert the whole site – nearly 1500 pages – to WordPress, dragging it into the 21st century at last.
Deploying PHP Applications to AWS Elastic BeanstalkBoyd Hemphill
Delivered first at the Austin PHP Meetup. A 30,000 foot view of why Victory CTO chooses to deliver applications to Elastic Beanstalk when possible. Simply, scalable and developer friendly. Our customers win.
Security Webinar: Harden the Heart of Your WordPress SiteSeWP Engine
Discover the OWASP Top 10 web vulnerabilities and how to mitigate the risk associated with each for your website.
Register to watch on-demand webinar here: https://wpengine.com/resources/security-webinar-harden-heart-wordpress-site/
Building a massively scalabale cloud service from grounds upBaruch Sadogursky
In this talk, we’ll go into excruciating technical detail about building a greenfield, massively scalable cloud service. As many of us are assembling open source and SaaS components to power our next generation applications, it seems as easy as choosing the leaders in each space and just gluing them together using APIs. This sentiment couldn’t possibly be more wrong. Along the path to constructing a scalable cloud service, there are many options and critical decisions to take.
This talk covers our missteps and our revised successful choices of building Bintray. We will share our challenges and how it affected our approach towards issues like: segmenting the system; supporting horizontal scaling; physical vs virtual hosts; handling cross data center deployments; managing redundancy; and supporting a cloud-based development environment. Many of these approaches you can replicate in your own construction of your next cloud solution.
Premature optimisation: The Root of All EvilFabio Akita
Presentation for the 18th Encontro Locaweb in Curitiba in May, iMasters' DevCommerce and Open Spree Conference in June. It's about how most developers think wrong whey they are making decisions about technologies to choose.
Beyond Agile and DevOps: From Concepts to Products in Weeks, Not MonthsAtlassian
Transportation, travel, finance... Almost every industry has been disrupted, or will be soon. Central to this wave of change is a new way to work that combines agile, DevOps, Lean Startup mentality, and constant experimentation. This enables small teams to be both bold and extremely effective, while learning and improving at a much faster rate than ever before.
Let me, Tanguy Crusson, take you through a day in the life of a successful product team. Your team can become one, too.
Tanguy Crusson, Principal Product Manager, Atlassian
My Website Can Vote - The Challenges of Maintaining a 20-year-old WebsiteKristine Howard
Talk given at WordCamp Sydney on September 24, 2016.
The Web is an industry that thrives on the new… but what about building sites that last?
In 1996, I used my newly acquired HTML skills to build a fan site for my favourite author.
Twenty years later, the site – roalddahlfans.com – is still alive and kicking.
I’ll trace the development of the site over the years, which mirrors both my own career journey as a developer and the trajectory of the web as a whole.
I’ll also talk about the challenges I faced during my recent 6-month project to convert the whole site – nearly 1500 pages – to WordPress, dragging it into the 21st century at last.
Deploying PHP Applications to AWS Elastic BeanstalkBoyd Hemphill
Delivered first at the Austin PHP Meetup. A 30,000 foot view of why Victory CTO chooses to deliver applications to Elastic Beanstalk when possible. Simply, scalable and developer friendly. Our customers win.
Security Webinar: Harden the Heart of Your WordPress SiteSeWP Engine
Discover the OWASP Top 10 web vulnerabilities and how to mitigate the risk associated with each for your website.
Register to watch on-demand webinar here: https://wpengine.com/resources/security-webinar-harden-heart-wordpress-site/
Building a massively scalabale cloud service from grounds upBaruch Sadogursky
In this talk, we’ll go into excruciating technical detail about building a greenfield, massively scalable cloud service. As many of us are assembling open source and SaaS components to power our next generation applications, it seems as easy as choosing the leaders in each space and just gluing them together using APIs. This sentiment couldn’t possibly be more wrong. Along the path to constructing a scalable cloud service, there are many options and critical decisions to take.
This talk covers our missteps and our revised successful choices of building Bintray. We will share our challenges and how it affected our approach towards issues like: segmenting the system; supporting horizontal scaling; physical vs virtual hosts; handling cross data center deployments; managing redundancy; and supporting a cloud-based development environment. Many of these approaches you can replicate in your own construction of your next cloud solution.
Premature optimisation: The Root of All EvilFabio Akita
Presentation for the 18th Encontro Locaweb in Curitiba in May, iMasters' DevCommerce and Open Spree Conference in June. It's about how most developers think wrong whey they are making decisions about technologies to choose.
Beyond Agile and DevOps: From Concepts to Products in Weeks, Not MonthsAtlassian
Transportation, travel, finance... Almost every industry has been disrupted, or will be soon. Central to this wave of change is a new way to work that combines agile, DevOps, Lean Startup mentality, and constant experimentation. This enables small teams to be both bold and extremely effective, while learning and improving at a much faster rate than ever before.
Let me, Tanguy Crusson, take you through a day in the life of a successful product team. Your team can become one, too.
Tanguy Crusson, Principal Product Manager, Atlassian
ApacheCon NA 2019 : Adding AI to customer segmentation using Apache Unomi and...Serge Huber
Apache Unomi is a Customer Data Platform that is easy to extend as it uses the Apache Karaf runtime. In this session, you will discover how to integrate Unomi with Apache PredictionIO to be able to leverage artificial intelligence algorithms to calculate the conversion ratio users as they interact with websites in real-time.
MongoDB World 2019: Tutorial: MongoDB Atlas JumpstartMongoDB
Join this talk and test session with MongoDB Support where you'll go over the configuration and deployment of an Atlas environment. Setup a service that you can take back in a production-ready state and prepare to unleash your inner genius.
The Open Commerce Conference - Premature Optimisation: The Root of All EvilFabio Akita
This is the talk I presented in NYC at the Spree Conference. It's about how we may be making bad decisions out of blindly following misleading pitches. To avoid it, we just need to go back to the basics of CS: Don't optimize prematurely. Here's how.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
WordPress is an open source content management system that was started in 2003. This document provides instructions on how to install WordPress on a local host. It details downloading and installing Xampp server, downloading WordPress, creating a database, and filling in site details to complete the WordPress installation process. The instructions are broken into 9 steps that walk through setting up the local environment and database before running the WordPress install.
ApacheCon NA 2019 : Customer segmentation and personalization using apache unomiSerge Huber
In this session, you will learn all that’s new with Apache Unomi, the open source Customer Data platform (that graduated this year) based on the Apache Karaf runtime, and all that’s happened since the last ApacheCon. You will discover how to easily integrate it with an existing website or SPA/PWA using its built-in web tracker, how to build customer segments and how to use the API to personalize the experience for your users. You’ll also learn how you can extend it to do almost anything, using either the built-in rules engine or your own plugins. You will also discover the new Docker compatibility and the upcoming GraphQL API. Finally, you’ll learn what’s next and how you can help the project.
With the recent advancements in modern browsers, more native app-like features are coming to the browser. Things like push notifications, background sync, offline capabilities and home screen app icons have been added to browsers allowing developers to continue building web apps, but now include features that users expect from native apps. In this session we'll take an existing web app and transform it into a progressive web app. We’ll learn how to make the web app installable, how to make it work offline and finally we’ll learn how to add push notifications to re-engage our users.
The Four Principles of Atlassian Performance TuningAtlassian
There are typically four primary variables that influence the performance of an Atlassian application: users, application admins, add-on developers, and system administrators. Each plays a different role and its impact on performance can be profound at scale. Dan Hardiker, Chief Technical Officer at Adaptavist who's advised Fortune 500 companies on their Atlassian implementations, will share best practices and demonstrate how to use the process of "monitor, measure, mitigate" to identify key performance bottlenecks and provide data that your organization can use to optimize performance.
Dan Hardiker, CTO, Adaptavist
This document summarizes a training presentation about the Weichert Lead Network (WLN). It discusses that the WLN has three objectives: to teach something new, remind agents of things they may have forgotten, and validate what agents already know. It highlights that the WLN sources leads from the internet, including Weichert.com and partner websites. The presentation outlines success plans for both agents and managers to maximize leads from the WLN, including responding quickly to leads and tracking conversions. It emphasizes that internet leads are an important component of an effective marketing program.
BOOST YOUR BUSINESS: (10) - from shopper to buyerMichael McKenna
This document provides tips for real estate agents to boost their business from attracting shoppers to closing sales. It recommends agents check in on their sales progress, refer to their sales planner, and discuss techniques that have worked for securing appointments and conversions. Agents are encouraged to make calls daily to get appointments, attend listings and open houses, take notes on home features, and work on closing sales by putting choices in writing for buyers. The quickest way to grow business is suggested to work open houses weekly, stay informed on inventory, pursue price improvements and leads from expired listings.
This document provides tips and strategies for real estate agents to boost their business. It begins with having agents do a self-assessment of their business goals and time commitments. The document then recommends focusing on existing sales opportunities through activities like open houses, calling leads, and following up. Agents are instructed to make a sales plan and planner to track opportunities and set assignments. The goal is to help agents increase their sales and commit to improving their business through drive and persistence.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
The document discusses learning styles and plugins for the WordPress visual editor that can aid different learning styles. It provides information on the visual editor and encourages the reader to take a quiz to determine their own learning style. It then describes several plugins like Ultimate TinyMCE, 3D Drag & Drop, and TinyMCE Advanced that cater to different learning styles. It suggests that understanding learning styles is important for WordPress developers and provides instructions for adding custom styles to the visual editor using the TinyMCE Advanced plugin.
This document provides tips for boosting a real estate business through prospecting. It emphasizes that success comes down to numbers - the more contacts made, the better the results. Key metrics are provided, such as needing 200 contacts to get a listing or 400 contacts to make a sale. Tracking numbers like appointments, contacts, listings and sales is important. The document encourages real estate agents to set income and prospecting goals, and provides call and activity templates to track performance over time. Regular prospecting of leads like open houses, expired listings and for sale by owners is recommended.
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
El documento resume la teoría de las inteligencias múltiples de Howard Gardner, la cual propone que la inteligencia no es unitaria sino que está compuesta por distintas inteligencias como la lingüística, lógico-matemática, espacial, musical, corporal-cinestésica, interpersonal, intrapersonal, naturalista y emocional. Cada una de estas inteligencias se describe brevemente.
BOOST YOUR BUSINESS: (7) courting and closing open house guestsMichael McKenna
This document provides tips for real estate agents to boost their business through open houses. It recommends courting open house guests by asking open-ended questions to learn about their housing needs, interests, and timelines. Agents should make a good impression and capture guest details. The document also matches closing statements to different guest types, such as offering a price analysis to a prospective seller or setting up a follow-up meeting with interested buyers. Overall, the key is to work open houses weekly and consistently follow up with guests.
BOOST YOUR BUSINESS: (3) put the phone to work for youMichael McKenna
This document provides tips and strategies for using phone calls to grow a real estate business. It discusses the importance of calling and maintaining relationships with customers. Some key points:
- Calling prospects regularly can lead to appointments and listings. The formula suggested is to dial 100 calls to get 30 connections and ultimately 1 listing appointment.
- It's important to have conversations rather than just leaving messages. Follow tips like acting as a friendly host, taking time to listen, asking open-ended questions, and listening actively.
- Set goals to make a minimum of 50 calls per week and track appointments generated. Roleplay sample call dialogues for different prospect types like open house guests or just-listed neighbors.
- Remember
This document provides tips for real estate agents to boost their business by working with For Sale By Owner (FSBO) listings. It discusses that FSBO sellers go through three stages - initially wanting agents to leave them alone, then being open to talking, and finally wanting help selling their home. The document recommends agents drop by with an FSBO brochure, hold open houses to generate leads, and follow up frequently to build rapport and guide owners towards listing with an agent. It also discusses using the brochure to address owners' concerns at each stage and transition them to seeing the benefits of working with an agent. Agents are assigned calls and appointments to secure FSBO and expired listings for the coming week.
BOOST YOUR BUSINESS: (6) be the expireds heroMichael McKenna
This document provides tips for real estate agents to boost their business by working with expired listings. It recommends calling expired listing owners to empathize with their situation and schedule appointments to show how the agent can succeed where the previous agent failed. At appointments, agents should build rapport, ask why the previous listing failed to sell, and set clear expectations. It stresses the importance of following up with expired listing contacts. The document provides call tracking templates and recommends agents schedule 3 listing appointments from expired leads over the next sessions. It emphasizes regular open houses, price improvements, and follow-ups as ways to boost business.
ApacheCon NA 2019 : Adding AI to customer segmentation using Apache Unomi and...Serge Huber
Apache Unomi is a Customer Data Platform that is easy to extend as it uses the Apache Karaf runtime. In this session, you will discover how to integrate Unomi with Apache PredictionIO to be able to leverage artificial intelligence algorithms to calculate the conversion ratio users as they interact with websites in real-time.
MongoDB World 2019: Tutorial: MongoDB Atlas JumpstartMongoDB
Join this talk and test session with MongoDB Support where you'll go over the configuration and deployment of an Atlas environment. Setup a service that you can take back in a production-ready state and prepare to unleash your inner genius.
The Open Commerce Conference - Premature Optimisation: The Root of All EvilFabio Akita
This is the talk I presented in NYC at the Spree Conference. It's about how we may be making bad decisions out of blindly following misleading pitches. To avoid it, we just need to go back to the basics of CS: Don't optimize prematurely. Here's how.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
WordPress is an open source content management system that was started in 2003. This document provides instructions on how to install WordPress on a local host. It details downloading and installing Xampp server, downloading WordPress, creating a database, and filling in site details to complete the WordPress installation process. The instructions are broken into 9 steps that walk through setting up the local environment and database before running the WordPress install.
ApacheCon NA 2019 : Customer segmentation and personalization using apache unomiSerge Huber
In this session, you will learn all that’s new with Apache Unomi, the open source Customer Data platform (that graduated this year) based on the Apache Karaf runtime, and all that’s happened since the last ApacheCon. You will discover how to easily integrate it with an existing website or SPA/PWA using its built-in web tracker, how to build customer segments and how to use the API to personalize the experience for your users. You’ll also learn how you can extend it to do almost anything, using either the built-in rules engine or your own plugins. You will also discover the new Docker compatibility and the upcoming GraphQL API. Finally, you’ll learn what’s next and how you can help the project.
With the recent advancements in modern browsers, more native app-like features are coming to the browser. Things like push notifications, background sync, offline capabilities and home screen app icons have been added to browsers allowing developers to continue building web apps, but now include features that users expect from native apps. In this session we'll take an existing web app and transform it into a progressive web app. We’ll learn how to make the web app installable, how to make it work offline and finally we’ll learn how to add push notifications to re-engage our users.
The Four Principles of Atlassian Performance TuningAtlassian
There are typically four primary variables that influence the performance of an Atlassian application: users, application admins, add-on developers, and system administrators. Each plays a different role and its impact on performance can be profound at scale. Dan Hardiker, Chief Technical Officer at Adaptavist who's advised Fortune 500 companies on their Atlassian implementations, will share best practices and demonstrate how to use the process of "monitor, measure, mitigate" to identify key performance bottlenecks and provide data that your organization can use to optimize performance.
Dan Hardiker, CTO, Adaptavist
This document summarizes a training presentation about the Weichert Lead Network (WLN). It discusses that the WLN has three objectives: to teach something new, remind agents of things they may have forgotten, and validate what agents already know. It highlights that the WLN sources leads from the internet, including Weichert.com and partner websites. The presentation outlines success plans for both agents and managers to maximize leads from the WLN, including responding quickly to leads and tracking conversions. It emphasizes that internet leads are an important component of an effective marketing program.
BOOST YOUR BUSINESS: (10) - from shopper to buyerMichael McKenna
This document provides tips for real estate agents to boost their business from attracting shoppers to closing sales. It recommends agents check in on their sales progress, refer to their sales planner, and discuss techniques that have worked for securing appointments and conversions. Agents are encouraged to make calls daily to get appointments, attend listings and open houses, take notes on home features, and work on closing sales by putting choices in writing for buyers. The quickest way to grow business is suggested to work open houses weekly, stay informed on inventory, pursue price improvements and leads from expired listings.
This document provides tips and strategies for real estate agents to boost their business. It begins with having agents do a self-assessment of their business goals and time commitments. The document then recommends focusing on existing sales opportunities through activities like open houses, calling leads, and following up. Agents are instructed to make a sales plan and planner to track opportunities and set assignments. The goal is to help agents increase their sales and commit to improving their business through drive and persistence.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
The document discusses learning styles and plugins for the WordPress visual editor that can aid different learning styles. It provides information on the visual editor and encourages the reader to take a quiz to determine their own learning style. It then describes several plugins like Ultimate TinyMCE, 3D Drag & Drop, and TinyMCE Advanced that cater to different learning styles. It suggests that understanding learning styles is important for WordPress developers and provides instructions for adding custom styles to the visual editor using the TinyMCE Advanced plugin.
This document provides tips for boosting a real estate business through prospecting. It emphasizes that success comes down to numbers - the more contacts made, the better the results. Key metrics are provided, such as needing 200 contacts to get a listing or 400 contacts to make a sale. Tracking numbers like appointments, contacts, listings and sales is important. The document encourages real estate agents to set income and prospecting goals, and provides call and activity templates to track performance over time. Regular prospecting of leads like open houses, expired listings and for sale by owners is recommended.
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
El documento resume la teoría de las inteligencias múltiples de Howard Gardner, la cual propone que la inteligencia no es unitaria sino que está compuesta por distintas inteligencias como la lingüística, lógico-matemática, espacial, musical, corporal-cinestésica, interpersonal, intrapersonal, naturalista y emocional. Cada una de estas inteligencias se describe brevemente.
BOOST YOUR BUSINESS: (7) courting and closing open house guestsMichael McKenna
This document provides tips for real estate agents to boost their business through open houses. It recommends courting open house guests by asking open-ended questions to learn about their housing needs, interests, and timelines. Agents should make a good impression and capture guest details. The document also matches closing statements to different guest types, such as offering a price analysis to a prospective seller or setting up a follow-up meeting with interested buyers. Overall, the key is to work open houses weekly and consistently follow up with guests.
BOOST YOUR BUSINESS: (3) put the phone to work for youMichael McKenna
This document provides tips and strategies for using phone calls to grow a real estate business. It discusses the importance of calling and maintaining relationships with customers. Some key points:
- Calling prospects regularly can lead to appointments and listings. The formula suggested is to dial 100 calls to get 30 connections and ultimately 1 listing appointment.
- It's important to have conversations rather than just leaving messages. Follow tips like acting as a friendly host, taking time to listen, asking open-ended questions, and listening actively.
- Set goals to make a minimum of 50 calls per week and track appointments generated. Roleplay sample call dialogues for different prospect types like open house guests or just-listed neighbors.
- Remember
This document provides tips for real estate agents to boost their business by working with For Sale By Owner (FSBO) listings. It discusses that FSBO sellers go through three stages - initially wanting agents to leave them alone, then being open to talking, and finally wanting help selling their home. The document recommends agents drop by with an FSBO brochure, hold open houses to generate leads, and follow up frequently to build rapport and guide owners towards listing with an agent. It also discusses using the brochure to address owners' concerns at each stage and transition them to seeing the benefits of working with an agent. Agents are assigned calls and appointments to secure FSBO and expired listings for the coming week.
BOOST YOUR BUSINESS: (6) be the expireds heroMichael McKenna
This document provides tips for real estate agents to boost their business by working with expired listings. It recommends calling expired listing owners to empathize with their situation and schedule appointments to show how the agent can succeed where the previous agent failed. At appointments, agents should build rapport, ask why the previous listing failed to sell, and set clear expectations. It stresses the importance of following up with expired listing contacts. The document provides call tracking templates and recommends agents schedule 3 listing appointments from expired leads over the next sessions. It emphasizes regular open houses, price improvements, and follow-ups as ways to boost business.
1. Building a presence on social media like Facebook is similar to a snowball rolling downhill in that it gains momentum over time.
2. It involves creating a variety of social media channels that customers and prospects can use to connect with your business, such as using Facebook daily to engage customers casually.
3. Getting started involves creating a Facebook page for your business and adding branding elements, then posting regular updates like photos, check-ins, and content to engage your audience.
The document discusses strategies for measuring social media success and return on investment. Key challenges to success include lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and plan, understanding business capabilities, and mapping customer decision processes. It also describes the different types of insights available from Facebook, including user insights like demographics and interactions like comments. It discusses measuring reach, engagement, conversations, and virality from Facebook posts.
BOOST YOUR BUSINESS: (8) 5 guiding principles of follow upMichael McKenna
This document provides 5 guiding principles for follow up to boost your business:
1. Make it personal by learning about your prospects and finding common ground.
2. Give prospects something of value like market updates to separate yourself from competitors.
3. Reach out to prospects on a regular basis through personalized emails and calls.
4. Keep detailed notes about leads and follow up attempts.
5. Practice the principles through making calls, attending appointments, and following up consistently.
This document discusses how educational technologies and mobile learning (m-learning) are transforming traditional classrooms into more interactive learning environments that are motivating for digital native students. Technologies like MOOCs (Massive Open Online Courses) and smartphone/tablet apps promote self-directed learning in an inclusive way. They allow learning to occur anywhere and at any time. Challenges include maintaining student participation and motivation to share knowledge. Greater social diffusion and diversification of formats can help MOOCs and m-learning achieve more success.
BOOST YOUR BUSINESS: (4) getting the appointmentMichael McKenna
This document provides tips and strategies for real estate agents to boost their business by getting more appointments. It emphasizes the importance of believing in yourself and your value as well as being well prepared. Agents are encouraged to schedule at least one face-to-face meeting per day with buyers or sellers to increase their earnings. Suggested ways to secure appointments include reviewing market updates, home valuations, and previewing listings. Regular call sessions and follow ups are also recommended to succeed in sales.
BOOST YOUR BUSINESS: (11) using inventory knowledge to close mo…Michael McKenna
The document provides tips for real estate agents to boost their business by leveraging knowledge of market inventory. It recommends that agents (1) increase their knowledge of market inventory and secure their position as a neighborhood specialist, (2) use inventory knowledge to uncover buyers' needs and select matching properties, and (3) challenge themselves daily to learn more about inventory and focus on helping buyers and sellers take action.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Getting your website to Page 1 in search engines is always the goal. Learn some of the foundational tips to Search Engine Optimization (SEO) and the WordPress platform.
Sallie Goetsch explains three things website owners need to address in 2017: SSL certificates, intrusive interstitials, and Google AMP. From the East Bay WordPress Meetup, January 2017.
The document outlines the flight plan for an Advanced WordPress training session. The plan includes reviewing questions from 5:30-6:00pm, discussing recommended plugins from 6:00-7:00pm, taking a break from 7:00-7:10pm, covering advanced customization from 7:10-7:45pm, and having an in-class work session from 7:45-8:30pm.
Hosting is essential to every web site in the world, and getting the right fit for your needs can be daunting with all the options available out there.
In this presentation, Ricky will take you through how hosting has changed over time, what is available now to help with your WordPress site, how to get the most from your hosting, and what you should be looking for in choosing the right provider.
This talk is aimed at new to intermediate WordPress users.
Key Take-Away
============
Knowing how hosting impacts on your site, and how to confidently choose the right hosting for your unique situation.
Presented by Ricky Blacker at WordCamp Sydney 2019
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
Avoiding Errors: Troubleshoot Wordpress like a Pro!J_Cortes
This document outlines common mistakes made by beginners when using WordPress and provides tips for troubleshooting issues. It discusses choosing the right WordPress platform, understanding basic WordPress concepts, updating WordPress securely, using plugins safely, hardening security, and where to find help from the WordPress community. The goal is to help readers avoid common errors and become WordPress experts.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Digital Marketing is the leading industry in the market and most popular filed is SEO so why are waiting just learn SEO and prepare for SEo interview Questions. Due to this pandemic, the Digital Advertising industry has been increased by about 15% growth in the year 2020.
Post-Penguin SEO Strategies for Google Success - 8-27-13 slides DemandWave
This document provides an overview of post-Penguin SEO strategies for success on Google. It discusses the importance of high-quality, original content and how Google's algorithm prioritizes user experience. The document also outlines several factors beyond content that can impact rankings, including link quality, page speed, redirects, and over-optimization. Checklists are provided to help audit websites and ensure they are not engaging in spammy practices that could trigger a penalty. The presentation emphasizes the importance of an SEO audit by experts to analyze opportunities.
Let’s get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important – and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
Search engine strategies on a budget kathryn boca chamberBocaChamber
This document provides money saving tips for search engine optimization (SEO) and pay-per-click (PPC) advertising on a small business budget. It recommends using open source platforms and SEO plugins to build websites cost-effectively. The document also emphasizes focusing PPC ads on conversion-oriented keywords and landing pages, continually testing ads and pages, and using free tools to research keywords, links, and competitors. Key advice includes starting small with SEO and PPC efforts and focusing on quality over quantity.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
Technical SEO refers to optimizing a website for search engines by improving crawlability, speed, and other technical factors. Crawlability ensures search engines can access all pages through the robots.txt file. Speed is important for users and search engines; pages should load within 3 seconds. Other technical SEO factors include minimizing 404 errors, implementing HTTPS and SSL certificates, mobile-friendly design, XML sitemaps, and using Google Search Console and Bing Webmaster Tools to monitor performance. Technical SEO lays the foundation for effective marketing through search engines.
The Technical Seo Renaissance - Mike King Glen Dimaandal
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
This document discusses crawl optimization and how to manage a website's crawl budget. It defines crawl optimization as controlling what content search engines can and cannot crawl and index. The document explains that a site's crawl budget is related to its PageRank, with higher ranked pages receiving more frequent crawls. It then presents a case study where an ecommerce site saw a spike in crawled and indexed pages that hurt organic performance. Investigating found the robots.txt file was missing, allowing unnecessary pages to be crawled. The document outlines various ways to identify and prevent crawl wastage like faceted navigation parameters and internal search results pages.
This document discusses how to properly conduct website SEO audits. It recommends segmenting audits by page types, going beyond just reporting issues to identifying their root causes, establishing a structured audit process, using tools to assist but not rely on solely, and prioritizing recommendations by factors like potential impact. The goal of an audit is to improve a website's search engine performance by surfacing issues negatively affecting it and opportunities to enhance it.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
4. Apache & CPanelApache & CPanel
Is the most popular
HTTP server software.
Is a web hosting software control panel
that simplifies the process
of running a hosting service.
17. What is a Permalink?What is a Permalink?
Permalinks are the permanent URLs
to your individual pages, posts, categories and tags.
Pretty Links:
http://orlandowebwizard.com/wizard/tutorial-categories/wordpress-tutorials/
Default:
http://orlandowebwizard.com/?page_id=5
18. Custom Permalink = SEOCustom Permalink = SEO
My favorite:
/%category%/%postname%/
for “Pretty Links”
For MultiSites &
Multi-categories per post
use
/%year%/%postname%/
Never, ever put your site url
in the permalinks slot
19. Apache Module mod_rewriteApache Module mod_rewrite
.htaccess permission set to 755 or 744
Settings > Permalinks > Custom Structure
20. Themes = Beautiful WebsitesThemes = Beautiful Websites
Why this is good?
Integrated plugins = fast seamless upgrade
Saving you time and money
http://aquoid.com
22. Tools Correctly UsedTools Correctly Used
Keeps WordPress Ranking HighKeeps WordPress Ranking High
Need Help Call Me: (407) 243-8971
Or visit
www.OrlandoWebWizard.com
www.OrlandoListWizard.com
Editor's Notes
“ Why Use WordPress?” You may have covered how to install, configure, style and organize a WordPress website using best practices. You also may have covered WordPress SEO and optimization. The mechanics of WordPress is with the installation, selections of a theme and plugins for the various website functions. Today I will discuss “Why WordPress”. When you begin developing websites for clients this presentation will help in your marketing efforts. Just knowing how to use WordPress doesn't answer the question “Why WordPress?”
Hello my name is Carol Gann and I'm the Orlando Web Wizard project manager. Orlando Web Wizard is a dba of Winter Park Artists LLC. Owned by myself and my husband. We have been business owners since 1989 Orlando Web Wizard has two servers with over 100 websites. A dedicated server that has mostly small business WordPress websites and a cloud server that is used for websites plus an email list manager. Orlando Web Wizard also sells domain name registration, SSL & Security, Email Accounts , Marketing Tools and we develop websites.
Both servers are a Linux Server with Apache using Web Host Manager and Cpanel. Linux is an open source software. Open source is software that uses an open development process. In January 1998, Netscape announced they would make the source code for their web browser, Navigator, freely available. Shortly after, the term coined open source was born, and the group realized this was an opportunity to educate and advocate for the superiority of an open development process. This is where many developers share ideas to build a software for free and prohibits restrictions on how the software can be used or who can use it. The Open Source Community was born.
The Apache HTTP Server Project is to develop and maintain the open-source HTTP server for operating systems that includes UNIX and Windows. Apache has been the most popular web server on the Internet since April 1996. cPanel is a Unix based web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. cPanel utilizes a 3 tier structure that provides the capabilities for administrators, resellers, and end-user website owners to control the various aspects of website and server administration through a standard web browse.
Orlando Web Wizard has purchased the dedicated server and a cloud server from SingleHop, (winners of the 6th Annual Web Hosting Awards for dedicated servers.) We develop websites primarily for small business owners using WordPress as a content management system and an inbound marketing tool.
1. WordPress is open source and often used as a blog publishing application. 2. It is used by over 12% of the 1,000,000 biggest websites. 3. Today, WordPress is the most popular Content Management System in use. 4. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. WordPress is so cool because you can integrate your blog with your website. You can use WordPress as your main website and as your blog simultaneously. WordPress has become a Content Management System over the last few years, but wasn't originally designed for CMS. It still has an excellent reputation for a blogging environment. When properly configured WordPress is a wonderful inbound marketing tool. Where you can blog, tweet, optimize, capture leads, basically everything you need, all in one center, in your WordPress admin area. This is a wonderful choice for a small business owners who have very little time to spare. This configuration will empower small business owners to do online marketing from the website.
1. The greatest benefit of blogging is SEO. 2. Each new blog you create offers another page or post to be indexed by the search engines. Blogging helps a website to be found. 3. For good SEO you want your website and blog to be found together on the same domain name. Social Media SEO from your website is all about building inbound links, essentially getting other quality links back to your website. Search engines call this authority or “link juice.” The more inbound links you have, the more important your site must be, thus the higher you’ll rank in the search engines.
1. Linking from your website to your blog will have a negative impact on branding because they'll be viewed as separate websites. 2. This could be confusing, unprofessional and may undermine your business credibility. Using a social media excerpt, thumbnail image and link generator plugin will empower you to publicize your blog content, events and latest promotions to the social media networks. Using this tool creates more inbound links and creates more social media brand awareness. Bringing more visitors back to your website so that you may sell more products or services.
1. Instead of sending visitors away form your website to a blog; all your inbound marketing happens on your main website/domain name. 2. Then visitors will associate your blog with your brand name/domain name. Using this marketing method will easily generate inbound links with off page SEO automatically. Making the website your social media marketing hub will make online marketing way more powerful and centralized.
1. The wonderful easy to use Content, Titles and Tags allows the search engines to prowl a WordPress website and gather information. 2. Title tags are first to be seen by the search robots and are the most important part of the per-page content for search engine optimization ("SEO"). 3. Post titles are also used as title tags by WordPress. 4. Search Robots compare the words within each of these sections and "ranks" the site; dependent upon how well the information matches each word. (word relevancy) 5. There are many enhanced, easy to use visual editor plugins; each plugin can be used for various purposes. 7. You can add a descriptive title for each page or post in the title field; which is also the page title. This can also be the navigation title. 8. You can create categories, posts with tags that can corner the descriptive keywords that the search robots index.
Make sure to follow the rules: Google released a new update to their webspam algorithm called the Penguin and Panda update. Due to this new update only high quality content will be the key to SEO success.
Make sure to write content to real people and not to search robots. Create high quality, educational or entertaining content (Offer value to your readers) If people like your content, they will naturally want to share it and click on the link to come back to your website to “ READ MORE . . . .”
Don't use Blackhat or deceptive practices that will get your WordPress website blocked. Make sure all keywords, titles and links are relevant and don't use software to submit to search engines . Use exciting images from “Big Stock Photo.com” or take your own images with your phone or camera. NEVER take images from Google images or steal them off other websites. This can cost you a huge penalty fee.
Do keyword search (Using the Google AdWords Keyword Tool) Write with primary keywords and phrases that have low competition and high searches. Google averages the number of searches over 12 months for each keyword
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It's the perfect tool to keep up with the hottest topics, performs topic searches to find the viral content for your blogging. You can personalize your results dashboard by moving around the source boxes. When you're done, bookmark the page and keep coming back to your personalized results dashboard for that search. Don't copy and paste, that's blackhat. Use this tool to find the viral topic then your expertise to write the blog. Put your personal spin on the viral topic.
You've found the latest news you want to blog about. Now you need to know the architecture 1, Start with an intriguing hook title. 2. A nice thumbnail picture relevant to the topic 3. No more than 2 paragraphs 4. A YouTube relevant video You can purchase your thumbnail images from www.bigstockphoto.com or use your own digital camera You can start your own YouTube account and upload videos or use ones with open sharing and embed them.
Under settings go to permalinks where you can create a custom permalink to give the URLs descriptive keywords. Descriptive keywords in the URL will further enrich the WordPress website for SEO. Permalinks are the permanent URLs to your individual pages, posts, as well as categories and other lists in your WordPress.
My favorite custom permalink is /%category%/%postname%/ for “Pretty Links”. However if you use this method only use one category per post and never use it for a Multi-site. It would be better to use //%postname%/ The reason I like my favorite custom permalink is because the category can also be used in the pretty link offering more keywords for the search robots to index. The reason you cannot use my favorite for more than one category per post is because when you assign multiple categories to one post, only one category will show in the permalink. WordPress will use the lowest numbered category. Keep titles fairly short and clean as very long URL's slows down the website. In my favorite theme you can customize them further. (More about themes later...)
I use Apache web server with the module mod_rewrite, it provides a rule-based rewriting engine to rewrite requested URLs on the fly. I use a writeable .htaccess file for updating the permalink in the admin area. Using the apache Module mod_rewrite you can produce nicer permalinks.
WordPress offers easy to install themes that make a beautiful website. Suffusion theme is my favorite due to it's high customization capabilities, navigation and permalinks edits within each page or post. Using this theme I can fulfill most all client needs. It has wonderful SEO capabilities and other built in functions.. I can write custom scripts or styles without editing the master theme. Why this is good? When upgrading, theme notes are not needed. After a backup, Suffusion upgrades seamlessly. This fast upgrade saves time and money. Suffusion has many add-ons that can be used according to the website objective. There isn't time to explain all this theme offers. Please visit http://aquoid.com for more information.
This is a list of my favorite plugins . Plugins are tools to extend the functionality of WordPress. Plugins offer custom functions and features to help tailor your website to your specific needs. CKEditor from Cksource is a plugin to customize the appearance of the visual editor to resemble Microsoft Word. It Allows client comfort using a less intimidating visual editor. This plugin won't work for all website projects as it adds unwanted code. When CKEditor is not appropriate I use TinyMCE Advanced editor or TinyMCE Ultimate, customized for the need of the client. For online forms I use Contact Forms 7 with the extended database and Really Simple CAPTCHA to keep out spam robots. Clients love the database feature that allows the contacts to be downloaded in an excel spreadsheet format. It then can be uploaded into a list or contact manager.
Orlando Web Wizard offers free online tutorials and screenshot videos. Soon we will be offering seminars and courses. We will be offering a website marketing course using WordPress this fall at Score, National Entrepreneur Center in the Orlando Fashion Square Mall. If interested please give me your business card with your email address. I'll add you to the list to keep you posted on our classes and courses.