This document provides 5 guiding principles for follow up to boost your business: 1. Make it personal by learning about your prospects and finding common ground. 2. Give prospects something of value like market updates to separate yourself from competitors. 3. Reach out to prospects on a regular basis through personalized emails and calls. 4. Keep detailed notes about leads and follow up attempts. 5. Practice the principles through making calls, attending appointments, and following up consistently.