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The Weichert Lead Network

       WOW!
All Training has 3 Objectives
• Teach you something NEW
• Remind you of something you may
  already know – BUT…
   – Have forgotten to use
• And
• Validate what you already know and do!
And finally…A REMINDER
• Nothing works every time
• But
• Everything works some of the time
• As long as YOU do!
• And…Some of the time is all we
  need for SUCCESS.
          So Let’s Get Started
More Buyer & Seller Leads

      Internet Marketing

 Because 87% of Buyers use the
Internet during their home search.

 The Internet is has become one of
the most Important Components of
an effective Marketing Program for
            REALTORS.
MY GOAL
• Help you close more SALES without spending
  one more dollar to generate leads
• You really can double your conversion rate with
  WLN Leads if you will follow the simple plan you
  are going to get today
• WEICHERT, REALTORS – Hallmark Properties
  went from:
   – 20 conversions in the first 6 months of 2008 to
   – 191 conversions in the first 9 months of 2009.
Today’s Agenda
• Facts and Fallacies
    – WLN & Weichert.com
    – The Internet & Real Estate
•   How a surfer becomes a lead
•   Tour of the WLN Portal
•   Success Plan for Agents
•   Success Plan for Managers.
    NOT – All the Administrative Things with the Portal.
More Buyer & Seller Leads from:

The Weichert Lead Network
The Most Complete Internet Marketing and Lead Generation
Platform in the Real Estate Industry

     Inman Award for “Most Innovative Real
      Estate Technology”
     Top 5 of all Real Estate broker Sites
     Over 1 million keywords daily
     Syndication of listings on other popular
      Web sites
     More than 100,000 daily visitors and
      growing!
     5 + Million unique monthly visitors
     Highest Ranked for Stickiness
Award Winning Internet Marketing
    & Lead Capture Program
Weichert Lead Network
        Syndicated Partner Websites…
 New York Times       AOL Real Estate
 Google Base          Wall Street Journal
 Yahoo Real Estate    Trulia
 Homes.com            LiveDeal
 FrontDoor            Oodle
 CyberHomes           Zillow
Every Weichert Office gets a
 Website on Weichert.com
Every Weichert Agent gets a
 Website on Weichert.com
Award Winning Internet Marketing
    & Lead Capture Program
Every Weichert Agent gets a
 Website on Weichert.com
The Stickiest Real Estate Site on the Web
Weichert.com leads all brands in consumers time on    12+
site.                                                Minutes
Facts about Internet Leads
• 87% Buyers today use the Internet
• 50% of requests for information are
  NEVER answered!
• Average response time is 54 hours!
• Less than 1% result in a sale
• If prospects don’t hear from you
  FAST…


  They go somewhere else!
Your Next Listing Appointment
Success Plan for Lead Specialists

 • 65
 • Let’s get together.
 • No less than 5%.
 • NO COLOR.
How Good Are These Leads
• Independent Research shows that between
  33% and 35% of all leads (potential
  customers) move within 12 months
• How many Buy or Sell?
• If the number is only 25%...This means
• If your agents are converting or closing 5 out
  of every 100…Then
• Your competitors are getting 20 that we let
  get away.
Let’s Get
Together?
Responding immediately and carefully
tracking each lead helps us convert
more Internet leads to home sales.
The email
campaign will
be personally
branded to
your Sales
Associate.

It will include
contact
information &
the picture
from their
Profile Page on
Weichert.com
Every Weichert Agent gets a
 Website on Weichert.com
The email
campaign will
be personally
branded to
your Sales
Associate.

It will include
contact
information &
the picture
from their
Profile Page on
Weichert.com
The email
campaign will
be personally
branded to
your Sales
Associate.

It will include
contact
information &
the picture
from their
Profile Page on
Weichert.com
New Marketing
Materials.
Success Plan for Lead Specialists

 • 65
 • Let’s get together.
 • No less than 5%.
 • NO COLOR.
Ask for Referrals!
  One more thing.
Did You Know?
According to a survey of
Weichert Lead Specialists,
60% of all Lead Specialists
have been referred to new
customers and clients by a
customer they got from the
Weichert Lead Network.


                              Source: October 2007 LC Quarterly Meetings
Success Plan for Managers
• Review the Portal Weekly – 15 minutes
• Monthly
     – Team Meetings with Lead Specialists
     – One on Ones with Lead Specialists
•   Troubleshoot as necessary
•   20 and Pause
•   Recycle Inactive Leads @ I-Call
•   Recruit using the WLN Opportunity.
Recruiting Dialogue
• Do you like getting leads from
  prospects that have asked to work
  with YOU?
• Do you think this could this help
  you make more sales and earn
  more income?
• Do you want me to order your new
  business cards with or without a
  picture?
Just Remember…For Agents
• 65
• Let’s get together.
• No less than 5%.
• NO COLOR.
AND…For Managers
• Review the Portal Weekly – 15 minutes
• Monthly
    – Team Meetings with Lead Specialists
    – One on Ones with Lead Specialists
•   Troubleshoot as necessary
•   20 and Pause
•   Recycle Inactive Leads @ I-Call
•   Recruit using the WLN Opportunity.
?
Any Questions
Thanks for Attending




          Bill Scott
    Senior Vice President
 Weichert Real Estate Affiliates

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WLN Training

  • 1. The Weichert Lead Network WOW!
  • 2. All Training has 3 Objectives • Teach you something NEW • Remind you of something you may already know – BUT… – Have forgotten to use • And • Validate what you already know and do!
  • 3. And finally…A REMINDER • Nothing works every time • But • Everything works some of the time • As long as YOU do! • And…Some of the time is all we need for SUCCESS. So Let’s Get Started
  • 4. More Buyer & Seller Leads Internet Marketing Because 87% of Buyers use the Internet during their home search. The Internet is has become one of the most Important Components of an effective Marketing Program for REALTORS.
  • 5. MY GOAL • Help you close more SALES without spending one more dollar to generate leads • You really can double your conversion rate with WLN Leads if you will follow the simple plan you are going to get today • WEICHERT, REALTORS – Hallmark Properties went from: – 20 conversions in the first 6 months of 2008 to – 191 conversions in the first 9 months of 2009.
  • 6. Today’s Agenda • Facts and Fallacies – WLN & Weichert.com – The Internet & Real Estate • How a surfer becomes a lead • Tour of the WLN Portal • Success Plan for Agents • Success Plan for Managers. NOT – All the Administrative Things with the Portal.
  • 7. More Buyer & Seller Leads from: The Weichert Lead Network The Most Complete Internet Marketing and Lead Generation Platform in the Real Estate Industry  Inman Award for “Most Innovative Real Estate Technology”  Top 5 of all Real Estate broker Sites  Over 1 million keywords daily  Syndication of listings on other popular Web sites  More than 100,000 daily visitors and growing!  5 + Million unique monthly visitors  Highest Ranked for Stickiness
  • 8. Award Winning Internet Marketing & Lead Capture Program
  • 9. Weichert Lead Network Syndicated Partner Websites…  New York Times  AOL Real Estate  Google Base  Wall Street Journal  Yahoo Real Estate  Trulia  Homes.com  LiveDeal  FrontDoor  Oodle  CyberHomes  Zillow
  • 10. Every Weichert Office gets a Website on Weichert.com
  • 11. Every Weichert Agent gets a Website on Weichert.com
  • 12. Award Winning Internet Marketing & Lead Capture Program
  • 13.
  • 14. Every Weichert Agent gets a Website on Weichert.com
  • 15. The Stickiest Real Estate Site on the Web Weichert.com leads all brands in consumers time on 12+ site. Minutes
  • 16. Facts about Internet Leads • 87% Buyers today use the Internet • 50% of requests for information are NEVER answered! • Average response time is 54 hours! • Less than 1% result in a sale • If prospects don’t hear from you FAST… They go somewhere else!
  • 17.
  • 18.
  • 19. Your Next Listing Appointment
  • 20. Success Plan for Lead Specialists • 65 • Let’s get together. • No less than 5%. • NO COLOR.
  • 21. How Good Are These Leads • Independent Research shows that between 33% and 35% of all leads (potential customers) move within 12 months • How many Buy or Sell? • If the number is only 25%...This means • If your agents are converting or closing 5 out of every 100…Then • Your competitors are getting 20 that we let get away.
  • 23. Responding immediately and carefully tracking each lead helps us convert more Internet leads to home sales.
  • 24. The email campaign will be personally branded to your Sales Associate. It will include contact information & the picture from their Profile Page on Weichert.com
  • 25. Every Weichert Agent gets a Website on Weichert.com
  • 26.
  • 27. The email campaign will be personally branded to your Sales Associate. It will include contact information & the picture from their Profile Page on Weichert.com
  • 28. The email campaign will be personally branded to your Sales Associate. It will include contact information & the picture from their Profile Page on Weichert.com
  • 30. Success Plan for Lead Specialists • 65 • Let’s get together. • No less than 5%. • NO COLOR.
  • 31. Ask for Referrals! One more thing.
  • 32. Did You Know? According to a survey of Weichert Lead Specialists, 60% of all Lead Specialists have been referred to new customers and clients by a customer they got from the Weichert Lead Network. Source: October 2007 LC Quarterly Meetings
  • 33. Success Plan for Managers • Review the Portal Weekly – 15 minutes • Monthly – Team Meetings with Lead Specialists – One on Ones with Lead Specialists • Troubleshoot as necessary • 20 and Pause • Recycle Inactive Leads @ I-Call • Recruit using the WLN Opportunity.
  • 34. Recruiting Dialogue • Do you like getting leads from prospects that have asked to work with YOU? • Do you think this could this help you make more sales and earn more income? • Do you want me to order your new business cards with or without a picture?
  • 35. Just Remember…For Agents • 65 • Let’s get together. • No less than 5%. • NO COLOR.
  • 36. AND…For Managers • Review the Portal Weekly – 15 minutes • Monthly – Team Meetings with Lead Specialists – One on Ones with Lead Specialists • Troubleshoot as necessary • 20 and Pause • Recycle Inactive Leads @ I-Call • Recruit using the WLN Opportunity.
  • 38. Thanks for Attending Bill Scott Senior Vice President Weichert Real Estate Affiliates

Editor's Notes

  1. VOICE OVER: Did you know that according to a survey of Weichert’s lead coordinators, 60% of all LC’s have been referred to new customers and clients through a Weichert Lead Network lead! Instructions: Take this opportunity to talk about one of your personal experiences in getting a referral from a WLN lead. If this does not apply to you, then tell a story of someone else you know who got a referral from a WLN lead. Go to the next slide.