Dear Readers, here is our 5th part of Women’s Week Series and today we introspect on why women make for great CMO’s in companies.
There are some intangible factors that contribute to this rapidly increasing women's share in CMO roles.
Top salespeople display key attributes such as high verbal acuity to communicate effectively with customers, an achievement-oriented personality to consistently meet goals, and situational dominance to confidently guide conversations. They also exhibit inward pessimism that drives them to qualify deals more thoroughly. High performers collaborate closely with sales managers on strategy and benefit from working in sales organizations with strong accountability and morale. Individual attributes and environmental factors, rather than company growth rates, determine sales performance.
This document provides a guide to developing an effective sales force. It discusses common issues like misaligned roles and responsibilities, inconsistent messaging between sales and marketing, and compensation not incentivizing the right behaviors. The author recommends defining the what, who, where, how and now of the sales program, and managing to targets and timelines. Readers are encouraged to continue their education on building a sales force and reevaluating their current approach.
I Should Have Used Social Selling | Gil Gunderson's Guide To Social SalesGerry Moran
Gil Gunderson's guide advocates for using social selling techniques to better prepare sales reps. It cites statistics showing that the majority of B2B decision makers feel sales reps are unprepared, most customers use social media in their buying process, and over half of the buying process is done before any sales contact. The guide encourages salespeople to use social media like Twitter, LinkedIn, and blogs to connect with customers, build their reputation as an expert, and listen for sales opportunities in order to more effectively compete against their peers and achieve their sales quotas.
Corporate Politics - Turning a Negative Into a PositiveDarrin Murriner
This presentation is a summary of Chapter 6 of the book Corporate Bravery. You can learn more about how this chapter fits into the overall approach to eliminating fear-based decision making by visiting www.corporatebravery.com
Top salespeople display key attributes such as high verbal acuity to communicate effectively with customers, an achievement-oriented personality to consistently meet goals, and situational dominance to confidently guide conversations. They also exhibit inward pessimism that drives them to qualify deals more thoroughly. High performers collaborate closely with sales managers on strategy and benefit from working in sales organizations with strong accountability and morale. Individual attributes and environmental factors, rather than company growth rates, determine sales performance.
This document provides a guide to developing an effective sales force. It discusses common issues like misaligned roles and responsibilities, inconsistent messaging between sales and marketing, and compensation not incentivizing the right behaviors. The author recommends defining the what, who, where, how and now of the sales program, and managing to targets and timelines. Readers are encouraged to continue their education on building a sales force and reevaluating their current approach.
I Should Have Used Social Selling | Gil Gunderson's Guide To Social SalesGerry Moran
Gil Gunderson's guide advocates for using social selling techniques to better prepare sales reps. It cites statistics showing that the majority of B2B decision makers feel sales reps are unprepared, most customers use social media in their buying process, and over half of the buying process is done before any sales contact. The guide encourages salespeople to use social media like Twitter, LinkedIn, and blogs to connect with customers, build their reputation as an expert, and listen for sales opportunities in order to more effectively compete against their peers and achieve their sales quotas.
Corporate Politics - Turning a Negative Into a PositiveDarrin Murriner
This presentation is a summary of Chapter 6 of the book Corporate Bravery. You can learn more about how this chapter fits into the overall approach to eliminating fear-based decision making by visiting www.corporatebravery.com
Relationship selling is built on a three-step process of knowing, liking, and trusting clients. The first step is getting clients to know and like you within 10 seconds by demonstrating trustworthiness and listening to their needs. The second step is adding value through solution-oriented service. The third step is maintaining relationships between sales through follow-ups and occasional gifts to foster goodwill. Relationship selling is a long-term investment that leads to easier future sales, repeat business, and referrals through a good reputation.
Emeritus Professor of Management and Marketing at London Business School Patrick Barwise and marketing leadership expert Thomas Barta explain how marketers can help change perceptions and increase business impact.
Their book, THE 12 POWERS OF A MARKETING LEADER, is out now.
The Coaching Sim helps managers learn the essentials of coaching and apply it in a safe, real-life like environment. Coaching is a complex skill, as a coach should not only motivate the team but also master the nuances of dealing with the inner emotions of a team member. The Coaching Sim has all these complexities built into itself, thereby making the learner exercise his faculty fully to have a successful coaching conversation.
The Good, The Bad and The Ugly: Making Content Work for the Sales ForceCarla Johnson
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
This document discusses client engagement for a CRM company. It involves researching the client's company, understanding their needs, and explaining how customized solutions can help meet those needs. The document also mentions exploring the company's unique value proposition compared to others and explaining their mission or purpose. Finally, it lists various marketing communication channels that could be used like advertising, personal selling, sales promotions, direct marketing, and public relations.
This document discusses the importance of considering generational differences when engaging employees. It notes that younger workers have more positive attitudes towards businesses but want different communication styles than older generations. Managers must understand these preferences to effectively engage multigenerational teams. The document also recommends considering employees' shared experiences within a company and how historical events shaped different cohorts' perspectives. Effective engagement requires targeted messaging through various channels tailored to different groups' preferences and perceptions.
This document outlines 3 marketing strategies for organizations: 1) Pull customers to your brand rather than pushing messages, 2) Blend online and offline marketing rather than separating them, and 3) Focus on niche audiences rather than broadly expanding reach. The document was created by Carolinas Healthcare Public Relations & Marketing Society on December 7, 2011 and provides contact information for further discussion.
The document discusses the importance of understanding the sales process. It states that many people are involved in sales but few truly understand the process. It argues that gaining knowledge of the steps in the sales process, such as attracting attention, creating interest, and building conviction, allows salespeople to be more effective and develop deeper relationships with customers. The document also asserts that companies benefit when all groups involved in sales, including sales, marketing, and advertising, comprehend the interrelationships between the different parts of the sales process.
Heroes and Underdogs: How Content Marketing Levels the Playing FieldBMA Carolinas
Content marketing levels the playing field for companies by allowing all businesses, regardless of size or budget, to connect with customers through high-quality content. While many marketers say they do content marketing, few actually have a solid strategy or do it well. The document provides advice on how to develop an effective content marketing strategy by tying content to business objectives, understanding customer contexts, and properly measuring results.
The 21 indispensable qualities of a leaderRichard Go
The document summarizes John C. Maxwell's 1999 book "The 21 Indispensable Qualities of a Leader" which identifies 21 key qualities that are important for leaders to develop in themselves, such as character, communication skills, competence, courage, discernment, focus, generosity, initiative, listening skills, passion, a positive attitude, problem-solving skills, strong relationships, responsibility, security, self-discipline, servanthood, teachability, vision, and charisma. The summary also provides information about BusinessSummaries.com, a business book summaries service that sends 9-12 page summaries of best-selling business books to subscribers each week.
Building a successful sales team requires finding the right people and providing them with proper training and support. Attend this meet-up to learn strategies for recruiting sales reps, onboarding new hires, setting goals and expectations, coaching representatives, and creating a high-performance culture. The event will share best practices for assembling a cohesive team that can help grow your business through increased revenue.
Using Metrics to Monitor and Manage Your Social Media MarketingB2BCamp
The document summarizes a presentation on using metrics to monitor and manage social media marketing. It discusses defining SMART goals, using analytics tools like Google Analytics and Facebook Insights to measure key metrics, and employing predictive analytics to understand return on investment beyond direct sales. The presenter emphasizes setting goals, monitoring metrics over time, making adjustments as needed, and applying predictive models to understand customer behavior and lifetime value.
Carolyn Smith has joined SMART Holdings USA with extensive experience in business management, healthcare benefits, and agency development from her previous role as Principal of Northern Benefits. As a leading expert in optimizing resources and human capital, she will apply her expertise to expanding the organization. Smith graduated with honors and has contributed significantly to workforce development in Vermont. The CEO believes her financial and planning skills will help profoundly expand the organization. She offers valuable contacts within the economic development community and regulatory compliance expertise.
This document discusses the importance of emotional intelligence (EI) for success. It provides examples showing that those with higher EI tend to be more effective as recruiters, managers, and employees. The document then lists 10 tips for improving one's EI, focusing on self-awareness, self-management, social awareness, and relationship management. It encourages self-reflection on these skills and learning from others who demonstrate strong EI abilities like social competence, adaptability, and teamwork.
Leadership enhancement training session 2Ray Ybarra
This document discusses how a leader's behavior impacts organizational success. It argues that a leader's emotional intelligence and ability to stay calm under pressure positively influences productivity and profitability. Maintaining integrity, consistency, and trust are also important, as they increase efficiency and speed. Showing empathy and protecting one's team helps create a cohesive environment where people are more collaborative. Communication and leading by example are also essential for building relationships and overcoming challenges. A leader's behavior can have either a positive or negative impact on an organization's bottom line.
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
5-(II) major psychological processes influencing consumer responses114iiminternship
The key psychological processes that influence consumer responses to marketing are motivation, perception, learning, emotion, and memory. Motivation is influenced by theories like Freud's, Maslow's, and Herzberg's which explain how needs drive behavior. Perception involves selective attention and distortion based on preconceptions. Learning associates products with drives and reinforcement. Emotions are evoked by ads and products. Memory involves forming associations between brands and attributes which marketers aim to strengthen through repetition and cues.
The document discusses the multiplicity of roles and responsibilities that individuals in an organization must take on, which can decrease clarity, increase confusion, and reduce focus. It notes that every position should help create and sustain competitive advantage. The role of middle management is highlighted as being critical for training, coaching, motivating salespeople to prospect, build relationships with customers, and gather intelligence, all with the goal of building the brand and driving sales.
Daniel Goleman introduced the term "emotional intelligence" and argued that it is the main quality of leadership, more important than technical skills or IQ. Emotional intelligence includes self-awareness, self-regulation, motivation, empathy, and social skills. Many companies evaluate employees based on technical skills, cognitive ability, and competencies demonstrating emotional intelligence. The five components of emotional intelligence at work are self-awareness, self-regulation, motivation, empathy, and social skills. While IQ and technical skills are important for leadership, emotional intelligence is equally if not more important.
Know the women behind prominent homegrown brandseTailing India
We bring you some leading names of India's most popular homegrown brands and companies. Spanning across fields such as design, e-commerce and handicraft, the fascinating stories of these entrepreneurs should encourage more women to explore the entrepreneurial route of success.
Friends, today in our 6th and last part of Women’s Week Series, we talk about Top Women Bankers of India. This influential list inspires all and specifically all aspiring businesswomen who want to leave a mark for themselves. Here is a list of India’s most powerful women bankers, who are shaping India’s future.
Relationship selling is built on a three-step process of knowing, liking, and trusting clients. The first step is getting clients to know and like you within 10 seconds by demonstrating trustworthiness and listening to their needs. The second step is adding value through solution-oriented service. The third step is maintaining relationships between sales through follow-ups and occasional gifts to foster goodwill. Relationship selling is a long-term investment that leads to easier future sales, repeat business, and referrals through a good reputation.
Emeritus Professor of Management and Marketing at London Business School Patrick Barwise and marketing leadership expert Thomas Barta explain how marketers can help change perceptions and increase business impact.
Their book, THE 12 POWERS OF A MARKETING LEADER, is out now.
The Coaching Sim helps managers learn the essentials of coaching and apply it in a safe, real-life like environment. Coaching is a complex skill, as a coach should not only motivate the team but also master the nuances of dealing with the inner emotions of a team member. The Coaching Sim has all these complexities built into itself, thereby making the learner exercise his faculty fully to have a successful coaching conversation.
The Good, The Bad and The Ugly: Making Content Work for the Sales ForceCarla Johnson
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
This document discusses client engagement for a CRM company. It involves researching the client's company, understanding their needs, and explaining how customized solutions can help meet those needs. The document also mentions exploring the company's unique value proposition compared to others and explaining their mission or purpose. Finally, it lists various marketing communication channels that could be used like advertising, personal selling, sales promotions, direct marketing, and public relations.
This document discusses the importance of considering generational differences when engaging employees. It notes that younger workers have more positive attitudes towards businesses but want different communication styles than older generations. Managers must understand these preferences to effectively engage multigenerational teams. The document also recommends considering employees' shared experiences within a company and how historical events shaped different cohorts' perspectives. Effective engagement requires targeted messaging through various channels tailored to different groups' preferences and perceptions.
This document outlines 3 marketing strategies for organizations: 1) Pull customers to your brand rather than pushing messages, 2) Blend online and offline marketing rather than separating them, and 3) Focus on niche audiences rather than broadly expanding reach. The document was created by Carolinas Healthcare Public Relations & Marketing Society on December 7, 2011 and provides contact information for further discussion.
The document discusses the importance of understanding the sales process. It states that many people are involved in sales but few truly understand the process. It argues that gaining knowledge of the steps in the sales process, such as attracting attention, creating interest, and building conviction, allows salespeople to be more effective and develop deeper relationships with customers. The document also asserts that companies benefit when all groups involved in sales, including sales, marketing, and advertising, comprehend the interrelationships between the different parts of the sales process.
Heroes and Underdogs: How Content Marketing Levels the Playing FieldBMA Carolinas
Content marketing levels the playing field for companies by allowing all businesses, regardless of size or budget, to connect with customers through high-quality content. While many marketers say they do content marketing, few actually have a solid strategy or do it well. The document provides advice on how to develop an effective content marketing strategy by tying content to business objectives, understanding customer contexts, and properly measuring results.
The 21 indispensable qualities of a leaderRichard Go
The document summarizes John C. Maxwell's 1999 book "The 21 Indispensable Qualities of a Leader" which identifies 21 key qualities that are important for leaders to develop in themselves, such as character, communication skills, competence, courage, discernment, focus, generosity, initiative, listening skills, passion, a positive attitude, problem-solving skills, strong relationships, responsibility, security, self-discipline, servanthood, teachability, vision, and charisma. The summary also provides information about BusinessSummaries.com, a business book summaries service that sends 9-12 page summaries of best-selling business books to subscribers each week.
Building a successful sales team requires finding the right people and providing them with proper training and support. Attend this meet-up to learn strategies for recruiting sales reps, onboarding new hires, setting goals and expectations, coaching representatives, and creating a high-performance culture. The event will share best practices for assembling a cohesive team that can help grow your business through increased revenue.
Using Metrics to Monitor and Manage Your Social Media MarketingB2BCamp
The document summarizes a presentation on using metrics to monitor and manage social media marketing. It discusses defining SMART goals, using analytics tools like Google Analytics and Facebook Insights to measure key metrics, and employing predictive analytics to understand return on investment beyond direct sales. The presenter emphasizes setting goals, monitoring metrics over time, making adjustments as needed, and applying predictive models to understand customer behavior and lifetime value.
Carolyn Smith has joined SMART Holdings USA with extensive experience in business management, healthcare benefits, and agency development from her previous role as Principal of Northern Benefits. As a leading expert in optimizing resources and human capital, she will apply her expertise to expanding the organization. Smith graduated with honors and has contributed significantly to workforce development in Vermont. The CEO believes her financial and planning skills will help profoundly expand the organization. She offers valuable contacts within the economic development community and regulatory compliance expertise.
This document discusses the importance of emotional intelligence (EI) for success. It provides examples showing that those with higher EI tend to be more effective as recruiters, managers, and employees. The document then lists 10 tips for improving one's EI, focusing on self-awareness, self-management, social awareness, and relationship management. It encourages self-reflection on these skills and learning from others who demonstrate strong EI abilities like social competence, adaptability, and teamwork.
Leadership enhancement training session 2Ray Ybarra
This document discusses how a leader's behavior impacts organizational success. It argues that a leader's emotional intelligence and ability to stay calm under pressure positively influences productivity and profitability. Maintaining integrity, consistency, and trust are also important, as they increase efficiency and speed. Showing empathy and protecting one's team helps create a cohesive environment where people are more collaborative. Communication and leading by example are also essential for building relationships and overcoming challenges. A leader's behavior can have either a positive or negative impact on an organization's bottom line.
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
5-(II) major psychological processes influencing consumer responses114iiminternship
The key psychological processes that influence consumer responses to marketing are motivation, perception, learning, emotion, and memory. Motivation is influenced by theories like Freud's, Maslow's, and Herzberg's which explain how needs drive behavior. Perception involves selective attention and distortion based on preconceptions. Learning associates products with drives and reinforcement. Emotions are evoked by ads and products. Memory involves forming associations between brands and attributes which marketers aim to strengthen through repetition and cues.
The document discusses the multiplicity of roles and responsibilities that individuals in an organization must take on, which can decrease clarity, increase confusion, and reduce focus. It notes that every position should help create and sustain competitive advantage. The role of middle management is highlighted as being critical for training, coaching, motivating salespeople to prospect, build relationships with customers, and gather intelligence, all with the goal of building the brand and driving sales.
Daniel Goleman introduced the term "emotional intelligence" and argued that it is the main quality of leadership, more important than technical skills or IQ. Emotional intelligence includes self-awareness, self-regulation, motivation, empathy, and social skills. Many companies evaluate employees based on technical skills, cognitive ability, and competencies demonstrating emotional intelligence. The five components of emotional intelligence at work are self-awareness, self-regulation, motivation, empathy, and social skills. While IQ and technical skills are important for leadership, emotional intelligence is equally if not more important.
Know the women behind prominent homegrown brandseTailing India
We bring you some leading names of India's most popular homegrown brands and companies. Spanning across fields such as design, e-commerce and handicraft, the fascinating stories of these entrepreneurs should encourage more women to explore the entrepreneurial route of success.
Friends, today in our 6th and last part of Women’s Week Series, we talk about Top Women Bankers of India. This influential list inspires all and specifically all aspiring businesswomen who want to leave a mark for themselves. Here is a list of India’s most powerful women bankers, who are shaping India’s future.
Women empowerment and its impact on economyeTailing India
Women's empowerment and greater participation in the workforce can significantly boost economic development. When women have equal access to resources and their skills are fully utilized, productivity increases. For example, giving women farmers the same access to land and fertilizers could increase agricultural output by 2.5-4%. Empowering women also leads to beneficial spending on children's education and nutrition. Finally, increasing women's roles in the economy, politics and society makes institutions more representative and improves access to public services. Overall, empowering women is an untapped resource that countries should cultivate to strengthen their economies and development.
Este documento resume el libro "Diari d'una penjada" de Rachel Renée Russell. Describe que el libro es el diario de una chica adolescente llamada Nikki Maxwell que narra su día a día y sus experiencias con sus amigas, hermana y novio. Menciona que la autora Rachel Renée Russell es conocida por su exitosa serie de libros "Los diarios de Nikki". Finalmente, la reseña expresa que al revisor le gustó el libro y lo recomienda para aquellos que les gustan los comics y libros.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Este documento resume las características y detalles de varias catedrales góticas importantes en España y Francia, incluyendo sus fechas de construcción, maestros de obra y patrones. También describe obras de arte góticas notables como retablos, esculturas y pinturas que ilustran la arquitectura y el estilo gótico que floreció en Europa durante la Edad Media.
El documento trata sobre el Día Internacional de la Mujer y las contribuciones de mujeres pioneras en diferentes campos. Se menciona que el 8 de marzo se celebra esta fecha en algunos países y que en 1908 tuvo lugar una huelga en Nueva York por la igualdad salarial y laboral. También se destaca a Anna Atkins como la primera fotógrafa y a Marianne Brandt como la primera mujer directora del Taller de Metal de la Bauhaus. Finalmente, se resalta la figura de Mary Jackson como la primera ingeniera aeroespacial afroamericana de la
This document provides information about purchasing a 3Com 3C959-TX network interface card from Launch 3 Telecom. It describes how to purchase the product via phone, email, or by filling out a request for quote form online. It also provides details about payment options, same day shipping and order tracking, warranty, and additional services offered by Launch 3 Telecom such as repairs, maintenance contracts, and equipment deinstallation.
Brain Control Club progress meeting Project: EEGgamesstephen whitmarsh
The document outlines steps to develop a game controlled by EEG signals. It discusses isolating the alpha wave and motor movements through EEG to control games. It proposes using Fourier transforms, sinus fitting, and Gabor filters to capture the alpha wave. A convolutional neural network combined with recurrent neural network is proposed to isolate motor movements like hand and foot motions. Next steps include finishing the algorithm implementation, testing it, and improving performance. Challenges noted are setting up the EEG equipment, computational power needs, and acquiring sufficient data.
This document provides information about purchasing a 3Com EDL-3C-16970 100BASEFX downlink module from Launch 3 Telecom. It includes contact information for purchasing, details about payment and same-day shipping, as well as Launch 3 Telecom's warranty and additional repair services.
This document provides information about purchasing a 3Com 3CP3617B ADSL modem from Launch 3 Telecom. It describes payment and shipping options, same-day shipping availability, warranty and return policies, and additional services offered like repairs. Customers can purchase the 3CP3617B by phone, email or online form and receive order confirmation and tracking once purchased.
Este documento presenta breves descripciones de cinco técnicas de ilustración aprendidas en la clase de Técnicas de Ilustración: claroscuro, puntillismo, trama, cuneiforme y skyart. Cada técnica describe brevemente su concepto y los materiales utilizados para aplicarla. El documento sirve como resumen de las técnicas aprendidas en la clase.
Deepak Talwar is a famous traveler who travels across the world and visits different places.
Deepak Talwar also has his own travel blog and he writes all of his travelling experiences in that blog.
Examples of conscious integration of learning organization principles into Marketing are scarce. We’re just starting to acknowledge that we’re behind other organizational functions in our learning process.
Women have an advantage in marketing careers due to differences in male and female brain structure and function. Female brains are better designed for communication and empathy due to lower levels of testosterone exposure in the womb. This makes women more sensitive to non-verbal cues and better able to understand others' perspectives. Additionally, women's brains have a more developed corpus callosum allowing them to integrate both logical and intuitive thinking which is beneficial for market research. As a result, female marketers tend to outperform their male counterparts.
Importance Of Female Representation In Digital Marketing.pdfCIOWomenMagazine
Women are present in all works which men can do. No area is such where a woman in a well-respected position is not seen. Women have a thinking capacity that’ll mold the organization into a well-organized one.
The document discusses a coaching program called "Make Your Presence Felt in Boardrooms and Beyond" that aims to help executive women advance into leadership roles. It outlines the challenges women face in gaining leadership positions due to gender bias and notes that initiatives to support diversity alone are not enough. The program focuses on one-on-one coaching to help women embrace their power, develop their leadership brand, project confidence and credibility, navigate office politics, gain recognition, and achieve work-life balance. Key aspects of the coaching include claiming power, leadership identity, executive presence, political awareness, and visibility.
If companies are like tribes, and employer branding is the tribe’s sense of pride, purpose and belonging, how can this be successfully channeled? Face-to-face with Randstad's Francesca Capalani
The document discusses authentic leadership and the concept of Blue Ocean Strategy.
Regarding authentic leadership, it defines authentic leaders as those who genuinely desire to serve and empower others, are guided equally by heart and mind, maintain strong relationships with people, and continuously work on personal growth.
For Blue Ocean Strategy, it describes the difference between the competitive "Red Ocean" market and the unexplored "Blue Ocean" market. It advocates that companies should think about creating new markets rather than competing head-to-head in existing markets by differentiating their products and pursuing low costs simultaneously. An example of Yellow Tail wine creating a Blue Ocean in the US market is provided.
Engage_Executives_advocates_InfluitiveKevin K. Lau
This document provides guidance on how to engage executive advocates in marketing programs. It discusses that executives are motivated by personal, corporate, and employee growth. Some key ways to engage executives include making challenges quick, rewarding them with experiences over gifts, showing how participation can help with growth, keeping messages concise, curating relevant content for their industry, stroking their ego by incorporating their feedback, and having your own executives participate in the program.
Survey results from MBA students – does sales still have a sleazy reputation or is it something to aspire to?
During June and July this year, we surveyed 90 Warwick MBA students to better understand how they see sales and whether they aspire to enter the profession themselves. The results are fascinating, and offer a clear message to business schools in the UK and to sales managers more generally.
www.sellinginterations.com
During June and July this year, we surveyed 90 Warwick MBA students to better understand how they see sales and whether they aspire to enter the profession themselves. The results are fascinating, and offer a clear message to business schools in the UK and to sales managers more generally.
www.sellinginterations.com
During June and July this year, we surveyed 90 Warwick MBA students to better understand how they see sales and whether they aspire to enter the profession themselves. The results are fascinating, and offer a clear message to business schools in the UK and to sales managers more generally.
www.sellinginterations.com
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
The intricacies of enterprises venturing into international markets involve seeking to seamlessly deliver and scale their products across diverse cultures. In this dynamic realm, Anna N. Schlegel emerged and has remained a major guiding force—a top ranked Globalization Executive and Author with a penchant for unraveling the complexities of global expansion.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer using silos and instead promoting content across different channels for more exposure.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer having communication silos and integrating cross-promotion across different channels.
Building Your Next Generation Sales TeamPeak Focus
The document discusses how printing executives need to modify how they engage clients and create new sales teams as their industries change. It emphasizes that future sales professionals will need strong interpersonal skills like active listening and asking thoughtful questions to have strategic discussions with clients. The author recommends assessing current and prospective salespeople for these skills through interviews, role plays, and skills tests to transform sales teams for new business models.
The document discusses building an effective next generation sales team for printing executives facing industry upheaval. It emphasizes that salespeople must possess strong interpersonal skills like active listening and asking thoughtful questions to engage clients in meaningful dialogue. The ability to have thoughtful discussions through Socratic questioning can reposition salespeople as strategic partners. Executives should assess candidates and train current staff to develop these competencies, which include traits like empathy, influence, and open-mindedness.
This document discusses the importance of personal and interpersonal competence for leadership. It argues that subject matter expertise alone does not make a good leader, and that leadership requires competencies like self-awareness, social skills, and the ability to develop others. It also discusses how leaders can benefit from executive coaching or "sparring partners" to develop these competencies through self-reflection, honest feedback, and exploring their strengths and weaknesses. The document advocates for a focus on potential and resources rather than just fixing problems when developing leadership skills.
The document discusses the need for sales organizations to evolve their coaching culture in order to attract and retain top talent. As the workforce demographics change and talent becomes scarcer, sales leaders must focus on developing managers into effective coaches. This involves training managers in coaching skills, focusing coaching sessions on improvement rather than just metrics, and providing managers with relevant data to guide salespeople. Establishing a coaching culture where people feel they can grow and learn from mistakes will help organizations keep their best employees.
The document discusses the changing role of sales professionals in the printing industry due to technological advances that have leveled the playing field for buyers. It analyzes research showing that the most successful salespeople challenge clients' status quo, teach to enable new solutions, and tailor offerings based on clients' values. The author argues that sales professionals must adopt a more consultative approach through thoughtful questioning and dialogue to diagnose problems, identify opportunities, and coordinate resources to address clients' strategic goals.
What Role Do Your Sales Professionals PlayPeak Focus
The document discusses the changing role of sales professionals in the printing industry due to technological advances that have leveled the playing field for buyers. It analyzes research showing that the most successful salespeople challenge clients' status quo, teach to enable new solutions, and tailor offerings based on clients' values. The author argues that sales professionals must adopt a more consultative approach through thoughtful questioning and dialogue to diagnose problems, identify opportunities, and coordinate resources to address clients' strategic goals.
This document discusses how to position yourself for success in the new entrepreneurial economy. It notes that full-time job creation is slow to recover, companies value flexibility over loyalty, and workers want flexibility. This has led to a rise in freelancing and 1099 contract work. The growth of technology, globalization, and support networks make now a good time for entrepreneurship. Networking, developing expertise, and online branding are keys to building an entrepreneurial personal brand. Success requires finding your niche and becoming an expert in order to showcase yourself through speaking, networking, and digital platforms like LinkedIn and SlideShare.
Similar to Why women make for impressive cmo's (20)
Session by Parth Choksi on Augmented Reality and Virtual RealityeTailing India
This document provides an overview of virtual reality (VR) including its applications, benefits, and how it works. VR immerses users in simulated environments through head-mounted displays to make experiences more engaging. It has proven useful across industries for training, sales, and marketing by bringing content to life. Examples are provided of companies using VR for safety training at KFC and UPS, virtual product testing for Volvo, and real estate tours for Lodha Group. The document concludes by mentioning augmented reality (AR) and mixed reality (MR) as extensions beyond VR.
Workshop on Blockchain Materclass at Transforming Future Powered By #DigitalE...eTailing India
This document provides an overview of blockchain technology and how it can be applied in the insurance industry. It discusses how a blockchain-based platform could create an ecosystem where healthcare providers, insurance companies, diagnostic centers, and policyholders can securely and transparently share permissioned health records. This would allow for lower insurance premiums, more predictive analytics for patient care, automated processes like claims and reconciliation, and new insurance products that incentivize healthy behaviors. The blockchain network is described as providing benefits like disintermediation, trustless exchange of information, auditability, identity management, and fraud reduction.
Workshop on Cryptocurrency and Blockchain by Rajdeep Singh at Transforming Fu...eTailing India
The document discusses the future of blockchain technologies and cryptocurrencies. It describes Bitcoin as "The Architect" that solved double spending and allows true ownership of wallets. Ethereum is called "The Builder" and allows for smart contracts and decentralized applications to build a new internet. Ripple is termed "The Broker" and facilitates fast and trackable transfers between banks. The document also outlines opportunities for identity management, governance, and structured economies using blockchain.
The document announces a three-day conference called eTailing India that will help retailers learn how to expand their business online and globally. Over the course of the conference, industry experts will provide guidance on topics such as selling products online and offline, online payment options, selling to international customers, increasing an online retail presence, and using technology to maximize productivity and reduce costs. The conference aims to provide retailers with knowledge on ecommerce, retail, and mobile and expects to attract over 700 attendees from 400 companies.
The 5th Annual eCommerce, Retail & Mobile Conference & Exhibition provided an opportunity for over 700 attendees to learn about the latest digital trends and technologies from speakers and 30 leading brands. Attendees could interact with 30+ speakers from companies like Alibaba, Facebook, Flipkart, Google, and IBM to embrace innovation in areas like eCommerce, digital marketing, and logistics. The conference at The Leela Ambience Convention Hotel in Delhi covered digital transformation, big data, analytics, and other topics to help attendees develop scalable ideas for their organizations.
The document advertises the 5th Annual eCommerce, Retail & Mobile Conference & Exhibition happening on November 16th 2017 in New Delhi, India. It will bring together over 700 attendees from retail, ecommerce companies, technology companies, startups, investors and more for panel discussions, case studies, keynote speeches and workshops across topics like funding, driving ecommerce, online to offline strategies, analytics, and payments. Over 30 partners and speakers will participate along with 400 companies and 200 retailers and sellers for networking and learning from industry leaders.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. It highlights how attending can help businesses network with over 700 qualified leaders in the industry, meet decision makers to increase productivity and ROI, and gain brand exposure through the conference platform. Attendees in past years have reported finding new solution providers as a key reason to participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference offers opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past attendees reported finding new solution providers as the top reason to attend. The conference highlights include profiles of past attendees by years and business functions, as well as lists of leading partner companies and participating organizations.
Why Exhibit eTailing India _ Logistics DL17eTailing India
This document promotes attending the eTailing India conference and exhibition, which allows businesses to expand their online presence, network with over 700 ecommerce and retail leaders, and increase brand exposure. The conference provides logistics and distribution companies opportunities to meet decision makers and build sales through qualified leads. Past events have seen attendance from a variety of business functions and companies across the ecommerce and retail industries.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
Why Exhibit - eTailing India 2017 DL17 Cloud eTailing India
This document promotes attending the eTailing India conference and exhibition to expand one's business in ecommerce and retail. It highlights that the event allows attendees to network with over 700 qualified leaders in the industry, meet decision makers to increase productivity and ROI, and gain brand exposure. Past conferences have seen 80% of attendees find new solution providers, with attendees representing various business functions and industries.
BFSI - Why Exhibit DL17 eTailing India 2017eTailing India
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference offers opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past conferences have seen 80% of attendees find new solution providers, and the event highlights include profiles of past attendees and participating companies.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. It highlights how attending allows networking with over 700 qualified leaders, meeting decision makers to increase productivity and ROI, and maximizing brand exposure. Past conferences have seen 80% of attendees find new solution providers and drawn attendees from key business functions.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Why women make for impressive cmo's
1. wwww.digitalerra.com
Why Women Make For Impressive CMO's
Dear Readers, here is our 5th
part of Women’s Week Series and today we
introspect on why women make for great CMO’s in companies.
There are some intangible factors that contribute to this rapidly increasing
women's share in CMO roles.
Women have strong analytical and intuitive integrative ability (scope,
span, longevity, depth, details) and feel for life creation and human
factors, which is what CMO role (and marketing function per se)
requires.
Women have learned to work on executive level with men holding
other executive roles and with male members of their teams without
directly competing with them, and without suppressing the best
qualities that a man naturally offers at a work place. With this skill,
executive women work both as rationalizes and harmonizers of
2. wwww.digitalerra.com
executive teams and Boards, and an organization operate better as a
whole entity.
Built for Empathy
Let's talk more of Women being a CMO.
Selling to customers is done on one of two bases: Rational or
Emotional. Rational selling works on the assumption that the company
truly has a superior product that consumers clearly agree is superior
and there is a reasonable reason to believe that the product will retain
its superiority and differentiation. Emotional selling relies on building
emotional bonds and inspiring loyalty from its consumers. Both these
approaches are equally justified.
For example, Procter & Gamble relies mostly on rational selling, while
Nike, Starbucks and Red Bull take the emotional route.
Women's brains have been found to have a deeper limbic system, the
area of the brain associated with emotions and emotional responses to
situations.
Women are also sensitive to facial expressions. They are great at
decoding non-verbal communication, picking up subtle nuances from
tone of voice or facial expression, or judging a person's character.
All this points to women, in general, exhibiting great emotional
empathy - the kind of empathy that fosters rapport, relationship and
chemistry - a critical skill for the marketer.
What A Successful Marketer Is All About?
Successful leaders know the importance of tapping into their authentic
leadership voice, while advancing their ability to strategically influence
others, to emerge as a driver of organizational change, improving
overall business efficiencies, agility and culture.
3. wwww.digitalerra.com
Marketing is a great stepping-stone for women because it is a
profession that drives revenue and is now a stepping stone to CEO.
Conclusion
The most influential CMOs are those chief marketers whose contextually
relevant opinions, as expressed in a variety of online and offline media, aren’t
just heard, but spur content-sharing in others–like retweets or blog posts. Most
women who succeed have a high level of confidence long before they are
successful. Female marketers are core to their identity and brilliant in
understanding customers; above all else what ultimately drives marketing
success.