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This document discusses client engagement for a CRM company. It involves researching the client's company, understanding their needs, and explaining how customized solutions can help meet those needs. The document also mentions exploring the company's unique value proposition compared to others and explaining their mission or purpose. Finally, it lists various marketing communication channels that could be used like advertising, personal selling, sales promotions, direct marketing, and public relations.

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CRM Gaurav Paul
CLIENT ENGAGEMENT Research about company Understand the need How you can help? Customized solutions. Why you are different than others? What’s your USP Explain about our motive
Advertiseme nt Personal Selling Sales Promotions Direct Marketing Public Relations MARKETING COMMUNICATION

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