Driving business to your LinkedIn company page is a great way to generate leads. But as with each social network, LinkedIn's platform and audience are unique, so developing a strategy that works on LinkedIn requires you to approach it in a slightly different way to how you would on other platforms. With that in mind, here are some ways you can optimize your LinkedIn company page.

1. 10 Ways to Boost
Your Company Page
on LinkedIn

2. Driving business to your LinkedIn company page is a great way
to generate leads. But as with each social network, LinkedIn's
platform and audience are unique, so developing a strategy that
works on LinkedIn requires you to approach it in a slightly
different way to how you would on other platforms.
With that in mind, here are some ways you can
optimize your LinkedIn company page.

3. 1. Make sure your team is onboard
If your employees blog for your business,
have them share their new blogs on their
personal page and link them back to your
LinkedIn business page. Instead of just
copying the blog into the post, just write a
highlight of the blog and remember to leave
them wanting more.
2. Invest time in making a great photos
Given the availability of camera equipment
and editing tools, quality photos are easy
to get now. Investing some of your
resources into creating quality photos for
your profile will reflect how serious you are
about your business.
Also, make sure that you use a friendly
layout if you plan to incorporate a few
things in your image.
3. Write a call to action
Be specific about what you want your page
page to do. If you want them to get in touch,
say so, and by which means you'd prefer
they do it.
Always keep your audience in mind and try
and entice them with an offer they can’t
resist.
4. Copy is key
Your LinkedIn page copy should match
your brand voice. Don’t have a brand
voice? It’s time to develop one. This will be
a potential client’s first impression of your
business and should convey your
business’s personality.

4. 5. Include Keywords on your page for
optimization
Just as your website includes keywords to
rank higher in search engine results, your
LinkedIn profile should as well.
This enables people to more easily find you
when they go looking for related services
and terms on the platform.
6. Post at least once a week
You want people to know that your
business is active because it builds
credibility. Posting once a week - no
matter how simple it is - will let people and
other businesses know that you're open
and ready. However, make sure each post
is quality.
7. Make regular profile updates
Keeping your profile up-to-date and filled
with relevant information will keep your
customers happy. Think about updates like
when you've added a new service, moved
to a new place, or when you're gearing up
for a special event.
8. Maintain your brand voice
The same voice from post-to-post or post-
to-copy will build your credibility. Create a
cohesive campaign and grow your brand
voice.
One thing to keep in mind is that LinkedIn
profiles are professional, so what works for
a Facebook brand voice might not work
here.

5. 9. Join groups
LinkedIn Groups are a great way to find
potential leads and generate more interest
in your business.
When posting and interacting in a group,
try to make your posts 80% business
related news and 20% selling your services.
Also, comment on other posts in the group.
10. Create your own group
Invite employees, clients, potential clients,
and other people/businesses who may be
interested in your services to join your
group. You can monitor conversations and
highlight your company's blogs and news.
Taking the time to keep your business’s
profile up-to-date and optimized will create
a better return than leaving it alone.

6. 9. Join groups
LinkedIn Groups are a great way to find
potential leads and generate more interest
in your business.
When posting and interacting in a group,
try to make your posts 80% business
related news and 20% selling your services.
Also, comment on other posts in the group.
10. Create your own group
Invite employees, clients, potential clients,
and other people/businesses who may be
interested in your services to join your
group. You can monitor conversations and
highlight your company's blogs and news.
Taking the time to keep your business’s
profile up-to-date and optimized will create
a better return than leaving it alone.