YouTube Video Codecs
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This document discusses various video formats that can be used on YouTube. It provides information on common formats such as MOV, MP4, AVI, WMV, and Flash Video. It also covers newer high resolution formats like HEVC/H.265, ProRes, CineForm and DNxHR that allow for higher quality uploads to YouTube. WebM is mentioned as a royalty-free alternative to HTML5 video. Overall, the document gives an overview of both traditional and newer video file formats that are compatible with YouTube.
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SEO and content marketing work together by optimizing page titles, meta descriptions, and on-page content to provide value to users and properly convey page topics to search engines. Proper title tags and meta descriptions that include keywords help search engines understand what a page is about and display relevant pages in search results. Additional on-site SEO elements like internal links, header tags, image optimization, and keyword density can further enhance searchability and user experience.
Content Format & Repurposing
The document discusses different content formats for marketing, including blogs, videos, podcasts, and infographics. It provides the pros and cons of each format. It also discusses repurposing existing content, such as taking a published SEO guide and uploading it to YouTube, in order to expand the content's reach. Finally, it provides four ways to generate content ideas, such as asking an audience questions, surfing the internet for inspiration, and following trends on platforms like Google Trends.
Which Types of Content Suits Your Marketing?
The document discusses different types of content that can be used for marketing purposes. It identifies several types of content including videos, Q&As, reviews and comparisons, roundup posts, visual content like images and infographics, and case studies. For each content type, the document provides examples and discusses best practices for creating that type of content. The overall message is that different content types appeal to different audiences and it's important for marketers to understand various content options.
Copywriting: What to write?
The document provides tips and formulas for writing effective headlines and calls to action for content marketing. It discusses important headline structures, such as identifying a problem and offering a solution. Example formulas include John Caples' method of offering a solution first or using emotionally driven "Little Known Ways" headlines. The document also covers tailoring content to match an audience's personality by considering the tone of voice and primary purposes of informing, persuading, or entertaining. Tips are provided for writing compelling calls to action through the use of strong verbs, a sense of urgency, persuasive writing, and eye-catching buttons or colors.
Generating Content Ideas
The document discusses generating content ideas for content marketing. It recommends paying attention to competitors, industry trends, and brand sentiment to find relevant topics that interest your target audience. Listening to niche communities can provide insights to drive content ideation. Tools like AHREFS, SEMrush, Moz, Keyworddit, Google Search Console and Google Keyword Planner can help support the content ideation process. The document also suggests using a blend of statistics and storytelling when developing content ideas to engage audiences and demonstrate relevance. Understanding an existing audience's interests and demographics can further help generate new content ideas.
Why Web Design Matters?
The document discusses the importance of web design. It states that outdated or poorly designed websites will cause potential customers to lose trust in a business and go elsewhere. A good design establishes a first impression, builds trust, creates consistency, and is important for competing with other businesses. The document also discusses how minimizing design can maximize results by keeping websites simple and focused. It defines landing pages and why they are important for driving traffic, improving SEO, and building brands. Finally, it lists some powerful ways to show social proof on a website like reviews, live sales notifications, and trust badges.
Content Marketing Essentials
This document outlines some key content marketing essentials including establishing specific goals, using storytelling and developing buyer personas. It discusses 6 important content marketing goals like brand awareness, attracting new customers and engaging customers. It also emphasizes the importance of understanding buyer personas through research to develop content and products that meet customer needs. Finally, it stresses that goals and buyer personas should be aligned to effectively target the right audiences.
The Fundamentals of Content Marketing
This document discusses the fundamentals of content marketing and the customer journey funnel. It explains that the funnel involves attracting an audience with content, nurturing users with relevant information, converting users to customers through testing, and turning customers into brand advocates. The key is having the right people, processes, and platforms in place to move contacts through each stage of the funnel in an effective way.
What is Content Marketing?
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action. It focuses on developing and sharing content in different formats like social media, blogs, websites, podcasts, apps, and print publications to reach target audiences, increase brand awareness, and boost sales and engagement with the goal of gaining customer loyalty. This guide provides an overview of content marketing strategies and channels that can be used to stay ahead of fast-paced marketing trends.
Content Marketing Course Overview
This document provides an overview of a content marketing masterclass course. The course will teach attendees how to develop and execute an effective content marketing strategy to grow their business using digital content. By the end of the course, attendees will learn how to increase sales, traffic and brand awareness through content, understand the consumer buying process, optimize their website for content marketing, create a content production strategy, improve writing skills, and repurpose existing content. The course covers topics like standard marketing fundamentals, content marketing essentials, generating content ideas, copywriting, content types, content repurposing, SEO, content promotion, email marketing, external marketing channels, and measuring results.
Check Your Answer
This document provides tips for creating a video channel presentation. It recommends writing a script or outline to stay focused during shooting. It also suggests taking quality photos that show emotion and facial expressions, keeping text simple and large, using consistent branding colors, and delivering on promises made to viewers. The document quizzes the reader with multiple choice questions to check their understanding of the video channel presentation tips.
Self-Practice Exercise
This document discusses the benefits of YouTube marketing and provides questions to test knowledge on starting a YouTube channel. It addresses improving Google search ranking as a benefit of YouTube marketing. The first step in recording a video is to choose a topic and script. Unlisted is the privacy option to share a video privately with friends to get feedback. Ways to make thumbnails stand out include using bright colors, faces, calls to action. Violating video copyrights can result in the video being demonetized, blocked or muted, or the channel being suspended.
Conclusion: YouTube Marketing
The document provides advice for video channel presenters on YouTube. It recommends focusing first on creating high-quality content through storytelling, structure, and value for viewers rather than money. Starting small, a presenter can build connections with even just a few viewers and gain more friends and followers over time through their creative work on the platform. The document concludes by congratulating readers for completing a course to help them present better on YouTube.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerRecently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
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WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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Grow Your Business Online: Introduction to Digital Marketing
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
YouTube Video Codecs
- 1. Video Channel Presentation 4.2 YouTube Video Codecs
- 2. Video Channel Presentation MOV Compatible With Windows And Macintosh Platforms. Moving Picture Experts Group Compression of audio and visual (VA) data. MP4 Part of the MPEG4 family. Commonly used file format for portable media players. Types Of Video Formats That Work On YouTube? (#1) Audio-Video Interleaved Used to store audio and video for synchronous playback digitally. Microsoft's Windows Media Video Based on the Microsoft advanced systems (ASF) container, compressed and encoded with Microsoft's windows media video (WMV) The Program Stream Multiplexing digital audio and video. It is most used for DVDs and HD DVDs.
- 3. Video Channel Presentation Flash Video Used by adobe to deliver synchronized audio and video content. 3rd Generation Partnership Project Allow 3G cell phones to play, record, view, and send multimedia files via the internet. WebM file format • Royalty-free alternative for HTML5 • Video streams (VP8 or VP9 codec) compressed • Audio streams (VORBIS or OPUS codec) compressed Types Of Video Formats That Work On YouTube? (#2) Digital Nonlinear Extensible High Resolution For use with screen resolutions above 1080p. ProRes by Apple Affordable to edit full-frame, 10-bit, 4:2:2, and 4:4:4:4 high-definition (HD), 2K, 4K, 5K, and larger video sources. CineForm by GoPro High-resolution footage with minimal loss in quality even after multiple encodes.
- 4. Video Channel Presentation High-Efficiency Video Coding (HEVC) or h265 • Part of the MPEG-H project. • It can handle resolutions of up to 8192×4320 pixels, including 8K UHD. After AVC, it is the second most used video coding format in 2019. Types Of Video Formats That Work On YouTube? (#3)