The document discusses the importance of training for businesses and individuals. It notes that training helps develop people's potential, get the most from valuable resources, and encourage improved behaviors and techniques. Regular training shows that management cares about staff's ability to do their job well and ultimately benefits customers. The document argues that even a small improvement from training, such as a 1% performance boost, can lead to significant returns over time and help avoid lost opportunities.

2. ‘ Why Training Is Important.’ The importance of training cannot be under-estimated. “ There are few businesses that make a positive effort to create an improved business every day.”

3. Some Quotations “ It is the professionals who spend time to train… … it is the amateurs, who do not train, who wonder why they cannot play like I do.” Tiger Woods “ If you always do what you have always done… … you will always get what you have always got.” Walter “Wally” Amos “ I was better because I spent time sharpening my axe.” ANON

4. Why Training Generally? Develops our people’s potential Helps get the most out of one of our most valuable (and expensive!) resources Generates new and improved behaviours and techniques, and demonstrates the importance of applying them Encourages people to consider their actions more carefully Our credibility and impact are much stronger Shows that Management care about staff’s ability to do the job Better enables Management to expect top performance Ultimately we are better for our customers

5. Why Take A Day Out When We Are So Busy? Much depends on the improvement in performance: + 100% improvement takes 1 day to catch up + 10% improvement takes 10 days to catch up + 1% improvement takes 100 days 1 key success could be vital, and bring significant returns 1 lost opportunity could be priceless, in its loss to revenue and reputation.

6. Individual Team Performance We specialise in: Client / Market research Business Development and Strategy Human Performance Training Executive Coaching. [email_address]

7. Our Details Aidan Dye – Tel: 07881 786727 25+ Years in Business Commercial Sales Background Relationship management, advisory and sales experience Qualified performance coach Jonathan Nunn – Tel: 07947 019491 Sales & Customer Service - Services & Finance Sectors Sales Manager Training Manager – Finance Co. Own Finance Business Wide training experience