Our President & CEO Praveen Ramanathan delivered this presentation at Blue Wave Marketing's 'Marketing Integration Forum'. In the presentation he outlines how companies like Netflix and Analog Devices are leveraging the SMAC Stack in order to maximize their marketing value. He also provides three tools to conduct a self assessment to see where SMAC can fit into your organization's digital strategy.

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WHY THE SMAC STACK
IS GOING TO CHANGE
THE WORLD…OR HAS IT
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December 3, 2013
© Ayantek, LLC Confidential

3. About me and Ayantek
Who am I?
What does Ayantek do?
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© Ayantek, LLC Confidential

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© Ayantek, LLC Confidential

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9. How Netflix Leverages the SMAC Stack
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© Ayantek, LLC Confidential

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15. A MASS MARKET STRATEGY
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KEY TAKEAWAYS
© Ayantek, LLC Confidential
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18. DRIVE SCALE & LATITUDE

19. NAVIGATING SHARP CURRENTS

20. INNOVATE & STAND TALL

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TOOLS & FRAMEWORKS
© Ayantek, LLC Confidential

22. 5 Questions: Is SMAC for you?
Question 1: Does my business involve people and data?
Question 2: Do my [users] care about my [products/service/solution]?
Question 3: Am I interested in collaborating with & learning from my [users]?
Question 4: Are my [users] adapting or will adapt multiple device paradigms?
Question 5: Would technology innovation help grow my business?
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© Ayantek, LLC Confidential

23. Persona
Gary, 32, Restaurateur
Responsible for managing his restaurant, hiring
staff, advertising, promoting, and is personally invested.
HOW HIS COLLEAGUES DESCRIBE HIM:
 High energy guy, always on the run
 Passionate about the restaurant business
KEY JOB REQUIREMENTS:
 Hire quality chefs and wait staff
 Oversees menu selection
 Oversees financial management of the business
KEY SITE TASKS:
 Read up on products and services
 Uses products in the restaurant
 Asks support questions
 Reads blog
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Personal Information
Self-employed
Lives: San Jose, CA
In his spare time:
• Spends time with his family
• Uses social media for personal
communication
© Ayantek, LLC Confidential

24. Develop a SMAC Persona
Gary, 32, Restaurateur
Social:
 Uses social media for personal use
 Interacts with personal stories
 Takes multiple days to respond to messages
Mobile:
 Uses a smartphone
 Utilizes mobile apps to manage day-to-day
operations
 Promote the restaurant via web site and mobile
outlets, other advertising
Analytics:
 Is responsible for generating new sales for the
business
Personal Information
Self-employed
Lives: San Jose, CA
In his spare time:
• Spends time with his family
• Enjoys bowling with friends
Cloud:
 Locally based but wants to increase foot traffic
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© Ayantek, LLC Confidential

25. DEVELOPING YOUR SMAC ROI
High Value
High Effort
High Value
Low Effort
SMAC Adoption
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© Ayantek, LLC Confidential

26. SMAC ROI QUADRANT
High Value
High Effort
High Value
Low Effort
SMAC Adoption
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© Ayantek, LLC Confidential

27. STAGES OF THE SMAC LIFECYCLE
High Value
High Effort
High Value
Low Effort
SMAC Adoption
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© Ayantek, LLC Confidential

29. QUESTIONS?

30. THANK YOU!