The document discusses recommendations for Leaf, a company, to improve its use of social media for marketing purposes. It finds that Leaf's current social media presence is limited and not leveraged effectively to generate leads and customer engagement. It recommends that Leaf initially focus on identifying key performance indicators, optimizing its website for mobile, and conducting initial social media advertising campaigns. It further recommends that Leaf explore partnerships, develop a loyalty program, implement advanced analytics, and fully leverage social media platforms going forward to integrate social media into its overall marketing strategy.