What is Equity Crowdfunding - Really? // Is Your Company a Fit for Equity Crowdfunding? // Secrets of a $17M Campaign // Marketing Strategies // Regulation CF // Q&A

1. DARREN MARBLE
CEO, CrowdfundX
Darren Marble, CEO
(310) 710-9920
May 12, 2016

2. A G E N D A
• What is Equity Crowdfunding - Really?
• Is Your Company a Fit for Equity Crowdfunding?
• Secrets of a $17M Campaign
• Marketing Strategies
• Regulation CF
• Q&A

3. W H AT I S I T ?
Equity Crowdfunding is…
Storytelling &
Digital Marketing

4. P R I M E C A N D I D AT E S
• Existing Customer Base
• Engaged Social Media Following
• Growing Email List with High CTR
• Consumer Products or Retail Focus
• Business is Inherently Easy to Understand
• Coming Out of Successful Kickstarter Campaign

5. B U T T H AT ’ S N O T M Y C O M P A N Y !
No problem…
Just plan to
work harder to succeed

6. S E C R E T S O F A $ 1 7 M C A M P A I G N – E L I O M O T O R S
$17M in Funding
6,500 Investors
$2,500 Average Investment
5 months Test the Waters
2 months Live Offering

7. S E C R E T S O F A $ 1 7 M C A M P A I G N
3 Elements to a
Successful Campaign

8. S E C R E T S O F A $ 1 7 M C A M P A I G N
1: Crafting the Story

9. S E C R E T S O F A $ 1 7 M C A M P A I G N
2: Producing the Story

10. S E C R E T S O F A $ 1 7 M C A M P A I G N
3: Distributing the Story

11. E M A I L A C Q U I S I T I O N C A M P A I G N S

12. G R O W T H H A C K I N G

13. S O C I A L M E D I A M A R K E T I N G

14. I N F L U E N C E R M A R K E T I N G – I N V I T E

15. I N F L U E N C E R M A R K E T I N G – C O N T E N T

16. P R

17. R E G A + M A R K E T I N G C O S T S ?
1: Services (3 months) $90K
2: Paid Media $40K
3: Video Production $20K
-------
$150K
The magic number: 5%

18. R E G U L AT I O N C R O W D F U N D I N G – M A R K E T I N G
Social Media Marketing Restrictions
• Statement that you are Conducting an Offering
• Terms of the Offering
• Factual Info. about Legal Identify and Business
• Must Link to Portal or Broker-Dealer Site
There is no room for
Story, Color or Emotion

19. DARREN MARBLE
CEO, CrowdfundX
Darren Marble, CEO
(310) 710-9920
May 12, 2016