Marvelous presented how you can share how you can create Christmas content that is in line with the rest of the year’s content and builds on your existing brand wishes. You will also learn how to generate out-of-the-box (creative?) campaigns that will make you stand out from the crowd during the festive season.

1. @DavidLedstrup #MRVLS
S O C I A L M E D I A X – M A S C A M P A I G N S

2. @DavidLedstrup #MRVLS
K N O W Y O U R A U D I E N C E
Social Interest
Professional

3. @DavidLedstrup #MRVLS
S P E A K , L I S T E N , R E A C T , & M E A S U R E
H O M E
(Primarily owned & paid)
A T T A C K ! D E F E N D !
A W A Y
(Primarily earned & unexplored)
What do we say on
OUR channels?
How do we react
& respond?
How do we monitor
& react?
How do we get
users to talk about
us on THEIR
channels?

4. @DavidLedstrup #MRVLS
B E O N B R A N D ! ! !
Time
Effect
Campaign
1
Campaign
2
Campaign
3
Campaign
4
Find
audience
Engage
audience
Leave audience

5. @DavidLedstrup #MRVLS
Time
Effect
Find
audience
Engage
audience
Re-engage audience
Re-engagement expenses
B E O N B R A N D ! ! !

6. @DavidLedstrup #MRVLS
S T A Y O N B R A N D !

7. @DavidLedstrup #MRVLS
S T A Y O N B R A N D !

8. @DavidLedstrup #MRVLS
S T A Y O N B R A N D - A N D B U I L D T A C T I C A L L Y !

9. @DavidLedstrup #MRVLS
S T A Y O N B R A N D - A N D B U I L D T A C T I C A L L Y !
BR’s Xmas campaign consisted of a solid content strategy with different formats, created to attract the
attention of users – and have them engage in the cozy, nostalgic Xmas vibe we created on Facebook in DK,
SE, NO and Fi.
The purpose was to give parents and grandparents inspiration before buying Xmas presents, by focusing on
the magical Xmas feel and generally help create a good Xmas vibe
The target audience was men and women with children in the age of 0-12 years and other gift buyers for this
age-group
The content revolved around 1 film that was presented in two versions, 4 campaign photos and 10 posts on
Facebook, including 4 DIY’s, and a contest where the users could win some of BR’s most popular products
More than 1,192 people participated in the contest in Denmark and reached 442,290 unique users a total of
1,075,365 times

10. B E M O R E T H A N Y O U R B R A N D …
BUILD ENGINES THAT DRIVE COMMUNICATION!
@DavidLedstrup #MRVLS

11. @DavidLedstrup #MRVLS
M O R E T H A N Y O U R B R A N D - O N B R A N D ! ! !

12. @DavidLedstrup #MRVLS
T A L K . . . O R B E T A L K E D A B O U T ? ? ?

13. @DavidLedstrup #MRVLS
T A L K . . . O R B E T A L K E D A B O U T ? ? ?

14. @DavidLedstrup #MRVLS
S P E A K , L I S T E N , R E A C T , & M E A S U R E
H O M E
(Primarily owned & paid)
A T T A C K ! D E F E N D !
A W A Y
(Primarily earned & unexplored)
What do we say on
OUR channels?
How do we react
& respond?
How do we monitor
& react?
How do we get
users to talk about
us on THEIR
channels?

15. @DavidLedstrup #MRVLS
H A V E A X – M A S . . .