Thanx CEO Zach Goldstein presents at FSTEC 2016 in Dallas, TX on why restaurants shouldn't build mobile apps just for the sake of having an app. Covered in this presentation: -5 things all restaurants should consider before building a mobile ap. -what makes consumers want to download — and KEEP! — an app on their smartphone. -pitfalls of traditional apps. -which features should remain on mobile web vs. app.