Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Why Have a Mobile Website ?
1. How a Mobile Website Can Help You
Connect With Local Consumers
Presented by: Vicki Mah
Mobile: 916.613.7099
www.Mobile-Magick.com
2. What is a Mobile-Friendly Website?
A mobile-friendly website is
one that loads quickly and is
easy to navigate on
mobile devices
3. Mobile Website Facts & Trends
Every Business Should Know About
More than 6 Billion Mobile Users Worldwide
By 2014, Mobile Internet Usage is
Expected to Exceed Desktop Internet
Usage
More than 50% of all “Local” Searches are
Done from a Mobile Device
9 out of 10 Mobile Searches Lead to Action;
Over Half Lead to a Purchase
4. Mobile Website Facts & Trends
Every Business Should Know About
Approximately ½ of All Mobile Users
Access the Internet from Their Mobile
Devices
Smartphones are Now OUTSELLING
Personal Computers
Websites That Take More Than 4
Seconds to Load on Mobile Devices Lose
Approximately 25% of Their Visitors
70% of All Mobile Searches Result in
Action Within ONE HOUR
5. Popular Mobile Activities
What Are People Doing on Their Mobile Devices?
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Browsing Websites Watching Videos
Sending and Reading Emails Checking News and Weather
Sending and Reading Text Messages
6. Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
7. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS MOBILE METHODS
• Yellow Page Books • Mobile Websites
• Newspaper Ads • Text Message
• TV Commercials Marketing
• Mobile Apps & More!
8. What Does This Mean for Your Business?
You Must :
1. Put your business in front of your
mobile target audience
2. Spend your marketing dollars where
they can yield the best returns
3. Utilize the power of mobile
marketing to stay connected to your
local market
9. Could a Mobile Website Be The Missing
Piece of the Puzzle for YOUR Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!
10. Is This YOUR Mobile Audience?
Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
to viewing and navigating
websites…
11. Mobile-Friendly Site vs. Traditional Site
Web Designers Understand How to
Build Websites Made for
COMPUTERS
But a MOBILE PHONE is
Not a Computer…
12. Why a Mobile Website?
It’s POWERFUL For Helping You…
Build Your Brand
Gain the Edge on Your Competitors
Connect with Local Consumers
Generate New Leads & Repeat Loyal
Customers
13. Benefits of a Mobile Website
Improved Overall Mobile User Experience
Faster Website Loading Speed on Mobile
Devices
Location-Based for Geo-Targeting
More Exposures to “On-the-Go” Consumers
14. Benefits of a Mobile Website
More Traffic to Your Website
Boost Sales and Revenue
Build Your Brand
Stand Out From Your Competitors
16. Thank You For Viewing
Our Mobile Websites
Presentation!
For More Information About How You Can Lower
Advertising Costs and Boost Profits at the Same Time,
Contact Me Today!
Vicki Mah
Mobile Magick
Mobile: 916.613.7099
www.MobileMagick.com