Since 1989

Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results!

Mobile 2014

Text ...
Headquartered in King of Prussia, Pa.

International offices in:
•
•
•
•

Canada
United Kingdom
Ireland
Czech Republic

In...
Since 1989 … Integrated companies helping clients understand how MOBILE
can change the way they do BUSINESS!
The ECO SYSTEM of

MOBILE

•

Text Message Marketing Platforms

•

Customized mobile consumer engagement solutions

•

Mob...
The Pillar That Holds Up
The Mobile Marketing Building

Mobile Websites

Apps

 84444.com  84444.ca

QR Codes

Text Mess...
Text Message Marketing 101
The Success Story

Advertisement

Interactive Text

Database

Broadcast Texts

Advanced Telecom...
Customized client accessible reporting in Real-time!
Text2Win Promotions
A school brand-building event platform that is part game, part
tour, part retention device, and features incentives for th...
Dynamic SMS Brand Activation @ Events!
•

Bank of America Sponsors Bryant Park Summer Film Festival
–

SMS Movie Trivia Pr...
It’s critical that your brands and businesses are providing an

OPTIMAL MOBILE/BRAND ENGAGMENT &
a positive and memorable ...
Turning

traditional awareness
into

mobile audience engagement!
Facebook to Mobile

Broadcast TV to Mobile

Radio to Mobi...
The ability to consume LARGE DATA and integrate and
distribute optimally through mobile!
Get to know who your customers are …

Data Capture and Opt In’s are the name of the game!

And stay connected!!!
Responsive Design
Instant Win Games & Promotions
Consumers are accessing your
website on countless devices of
many sizes, ...
Creating a unique experience on Mobile and Standard Web!
Mobile App development

• Design and develop a custom mobile applications for businesses and brands creating
compelling en...
Courtesy of Kleiner Perkins Caufield & Byers
Mobile Display Targeting Options
Web-Based

In-App

• Will run on a web page just
like an online campaign,
restricted to m...
Scalable Cross-Platform Reach

Access 13 billion monthly impressions and 160 million monthly unique across Mobile
Web and ...
Sophisticated Targeting
We have a massive pool of aggregate mobile data available and
sophisticated targeting tools to hel...
Mobile Targeted advertising
Activation & Placement
Targeted Mobile
Advertising and Promotion:
•

Mobile Advertising placement: Customized targeting based on
target market de...
Mobile Video
If a Picture is Worth a Thousand
Words, What’s a Video Worth?
Make your website come alive with
sight, sound,...
ATS Mobile executes text message marketing programs for an avg. of over 1000
clients per year, ranging from Global to Loca...
Thank you!

Brad Bierman
ATS Mobile
Work: 610.994.1853
Mobile: 215.806.0554
Bradb@atsmobile.com
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
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Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

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As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.

As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.

ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.

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  • TechnicalConnection speedRich media GeographicSite SelectionDemographicChannelReachAd unit acceptanceUserBehavioral-based categoryPrivacy review requiredOperating SystemsWindows phoneiPadiPhoneAndroidBlackberry
  • Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

    1. 1. Since 1989 Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results! Mobile 2014 Text – SMS & Interactive Web – Responsively Designed Apps – Simple to complex Ads – Targeted to ―Now‖ Video – Let Pictures Talk
    2. 2. Headquartered in King of Prussia, Pa. International offices in: • • • • Canada United Kingdom Ireland Czech Republic International offices in: • Canada • United Kingdom • Ireland • Czech Republic
    3. 3. Since 1989 … Integrated companies helping clients understand how MOBILE can change the way they do BUSINESS!
    4. 4. The ECO SYSTEM of MOBILE • Text Message Marketing Platforms • Customized mobile consumer engagement solutions • Mobile Microsite production - responsive design + development • Mobile app development • Mobile Ad targeting consulting, placement, and activation
    5. 5. The Pillar That Holds Up The Mobile Marketing Building Mobile Websites Apps  84444.com  84444.ca QR Codes Text Message Marketing Text Message Marketing Text Message Marketing Mobile Video
    6. 6. Text Message Marketing 101 The Success Story Advertisement Interactive Text Database Broadcast Texts Advanced Telecom Services  84444.com  84444.ca Success
    7. 7. Customized client accessible reporting in Real-time!
    8. 8. Text2Win Promotions
    9. 9. A school brand-building event platform that is part game, part tour, part retention device, and features incentives for the winners! • Interactive Trivia Game U-Mobile is designed for: • Prospective Students • Current Students • Alumni to participate by answering text message questions that relate to your college campus on their mobile phone. • COMPETE. Participants can begin in one location and solve clues to score as many points as possible. There are a potential of 20 questions that the participants may answer. • WIN. Games can be set up to incentivize participants with prizes such as a discount on a college application or school merchandise. • CONNECT. The accumulated opt-in database allows you to reach thousands of (prospective) students simultaneously.
    10. 10. Dynamic SMS Brand Activation @ Events! • Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site. * SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people ―keeping score‖.
    11. 11. It’s critical that your brands and businesses are providing an OPTIMAL MOBILE/BRAND ENGAGMENT & a positive and memorable experience!
    12. 12. Turning traditional awareness into mobile audience engagement! Facebook to Mobile Broadcast TV to Mobile Radio to Mobile Event to Mobile
    13. 13. The ability to consume LARGE DATA and integrate and distribute optimally through mobile!
    14. 14. Get to know who your customers are … Data Capture and Opt In’s are the name of the game! And stay connected!!!
    15. 15. Responsive Design Instant Win Games & Promotions Consumers are accessing your website on countless devices of many sizes, every day. Responsive design means your website will recognize where it’s being viewed and adapt the same content to an appropriate style & formatting, instantly. Not a-site-for-each-device. One site for all devices.
    16. 16. Creating a unique experience on Mobile and Standard Web!
    17. 17. Mobile App development • Design and develop a custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. Leverage technology to allow your business to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS and Android. • Apps are carrier agnostic resulting in the greatest audience reach for iPad and Android tablets. Apps can deploy custom solutions and software which seamlessly handle multiple, complex and real‐time data feeds., and provide push notification capabilities to reach those that have downloaded the app.
    18. 18. Courtesy of Kleiner Perkins Caufield & Byers
    19. 19. Mobile Display Targeting Options Web-Based In-App • Will run on a web page just like an online campaign, restricted to mobile device • Runs only within apps downloaded to smart phones • Dual HTML5/Flash publishing, or GIF/JPG recommended • Same creative file type restrictions • Platform targetable, or agnostic • Platform targetable, or agnostic • Less rich media options • More rich media options, availability welldocumented • CAN run on feature phones (non smart phones) as well as tablets and smart phones • Will not run on feature phones, will run on smart phones and tablets
    20. 20. Scalable Cross-Platform Reach Access 13 billion monthly impressions and 160 million monthly unique across Mobile Web and Application inventory iPad iPhone Android Windows Phone 7 768 million monthly imps 12 million monthly UV 4.85 billion monthly imps 61 million monthly UV 7.38 billion monthly imps 87 million monthly UV 2 million monthly imps 100k monthly UV
    21. 21. Sophisticated Targeting We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed. • Context: Reach your target audience by tapping into our vertical categories • Geography: Target by DMA, region, city or zip code • Behavioral: Leverage our audience profiles based on user behaviors and actions • Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more • Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers • Device: Unique characteristics such as connection, carrier, OS platform/version.
    22. 22. Mobile Targeted advertising Activation & Placement
    23. 23. Targeted Mobile Advertising and Promotion: • Mobile Advertising placement: Customized targeting based on target market demographics and geographics! • Influence participation while growing awareness and sales, in both the near and long term. Category Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle Women Lifestyle App Snapshot of targets! Find Around Me Horror Make-up FREE A-List Star Salon ? Beauty, Fashion & Lifestyle Cosmopolitan Country Living Crazy Hairstyle Daily Yoga for Hips and Butt Elle Shopping Guide Eye Shadows Idea Book Fashion Nail Idea Book Glam Media iPhone Site Marie Claire MyStyles.com Real Beauty Redbook Style&Fashion Weight Loss Yoga Women Day Women Hairstyles Catalog Free
    24. 24. Mobile Video If a Picture is Worth a Thousand Words, What’s a Video Worth? Make your website come alive with sight, sound, motion, and emotion with video production. Video can be a powerful addition to your mobile and desktop website. It separates you from your competition by improving information retention and keeping your audience’s attention longer. There are so many uses for video beyond using it on your desktop. It’s easy to share on social media. And, it gets you an immediate presence on YouTube—the second largest search engine in the country. And, the biggest search engine loves video. In fact, a video is 53 times more likely to rank on the first page of Google than a simple page with copy only.
    25. 25. ATS Mobile executes text message marketing programs for an avg. of over 1000 clients per year, ranging from Global to Local in scope. Over the last 6 months we’ve managed Dynamic TXT campaigns for …
    26. 26. Thank you! Brad Bierman ATS Mobile Work: 610.994.1853 Mobile: 215.806.0554 Bradb@atsmobile.com

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