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The Wine Codes is a full marketing program incorporating Mobile + Printed + Social + Web. We bring your customer to you.

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  2. 2. THE WINE CODES connects everythingThe Wine Codes is pushing the boundaries of what ispossible with mobile marketing while never losing focus onour founding principle - to provide the best consumerexperience feasible.Our new wine guide bridges all of your marketing efforts,integrating print with mobile’s reach and delivers on itspromise to uncover the pulse of what’s happening in thePaso Robles wine region.
  3. 3. WHAT IS THE MOBILE WEB? • Simply put, the mobile web is the experience of browsing via mobile devices like smartphones and tablets. • In reality, it is the future of global communication and quickly becoming the primary means of connecting people around the world. 3
  4. 4. WHAT DOES MOBILE-OPTIMIZED MEAN? • A mobile-optimized site is a website that has been specially designed to work seamlessly and efficiently on your smartphone’s web browser. • These sites are designed to facilitate mobile viewing and initiate action- based mobile experiences. • They are built specifically for the mobile browser, catering to things like touch vs. click, divided attention sessions, and action-first audience expectations. 4
  5. 5. WHY IS A MOBILE SITE SO VITAL? Poor mobile site performance can deter new business. • Mobile users tend to be on the go and thus expect mobile sites that perform quickly and efficiently. • Even users who are not in a hurry will be deterred by a site that loads slowly or is difficult to browse. Research shows that over 70% of mobile users now expect sites to perform as well or better than a desktop site1. 1. 5
  6. 6. WHY IS A MOBILE SITE SO VITAL? 79% of consumers have used mobile for shopping80% Locating Stores70% Checking Prices60% Researching items Reading Reviews50% Using lists while shopping40% Using mobile coupons30% Puchasing items on device Using device for payment20% Using social media to comment on10% purchase Writing reviews on a purchase0% Smartphone Tablet According to a Q1 2012 survey conducted by Nielsen 6
  7. 7. WHY IS A MOBILE SITE SO VITAL? • 84% of small businesses that optimize for mobile report increases in business. • A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. • In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever. • 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.4 7
  10. 10. WHY IS A MOBILE SITE SO VITAL? • By every measure, mobile is exploding. It’s gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow. 10
  11. 11. IS THE MOBILE WEB REALLY THAT BIG? • Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years.5 • As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population.6 • Google announced recently that over 850,000 Android phones are being activated daily.7 11
  12. 12. DON’T LET THE MOBILE WEB PASS YOU BY The longer you wait to make mobile a priority, the farther behind you will fall. Going mobile is not just a good idea, it is a must 12
  13. 13. GO MOBILE LIKE A PRONow that you have seen why going mobile is such a crucialstep in keeping up with the changing market, we want toshow you why doing mobile the RIGHT way with The WineCodes can set you apart from your competitors. 13
  14. 14. YOUR SITE SHOULD RISE ABOVE THE RESTA recent survey conducted by of mobile webCompuware, showed that users users would nothave high expectations from the recommend amobile sites they visit. business with a poor mobile site. Even more damaging, 43% said they would actually seek out a competitor’s site. 14
  15. 15. WHAT MAKES OUR SITE SO EFFECTIVE?Your Custom Listing • Your business is not just your products and prices, it is also your personality, your people, and your ideas. Don’t let all those things be lost when it’s time to go mobile. • Your logos, your varietals and tasting notes, your accolades and branding, will be seamlessly integrated into your new mobile site. • We’ll include interactive driving maps and list up to date events designed specifically to facilitate action-based responses from your customers. 15
  16. 16. WHAT MAKES OUR SITE SO EFFECTIVE?Your Custom Listing 16
  17. 17. WHAT MAKES OUR SITE SO EFFECTIVE? Social Integration 64.2 million Americans use their mobile devices for social networking, with more than half (38.2 million) of them doing so “almost daily.”  They are connecting with friends, family and companies and brands. People want to connect with the companies they purchase from. Consumers are also using their mobile devices to research products and share deals and reviews within their social network. Having an active and engaging presence across the top social media networks is necessary in order to reach customers through their mobile devices. Keeping the conversation fresh with not just product promotions, but social-only deals, tips, and interesting news or facts encourages users to not only read posts, but actively interact with a company.   17
  18. 18. WHAT MAKES OUR SITE SO EFFECTIVE?Flawless Functionality• What good is a mobile site if it doesn’t elevate the customer experience? Your site needs to not only look great, it needs to work and work well.• We can build you a site that makes the customer experience incredibly smooth and simple with features like:‣ One-touch icons for social media links‣ Integrated and completely customizable forms‣ GPS mapping and location-based features‣ RSS and live Twitter feed integration‣ Built-in mobile commerce capabilities‣ And many more features being updated constantly 18
  19. 19. WHAT MAKES OUR SITE SO EFFECTIVE? Flexibility • Your sites can be easily modified so you can always integrate new content. • We can also utilize analytics and tracking to monitor what your customers are doing on your site. This allows you to use actual customer-based data to make quick improvements that elevate customer experience and constantly improve your customer service. 19
  20. 20. JOIN THE WINE CODES & START DOMINATING THE MOBILE WEBNOW! We want to help bring your business to the mobile landscape. Don’t make the mistake that so many businesses have already made by underestimating the mobile revolution. Let The Wine Codes help you go mobile like a pro today. 20
  21. 21. YOUR CONTACTS Linda Clark Jacqueline Sales & Customer Service