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Mo fuse case study_animal services
This document discusses how a mobile website can help drive local business. It emphasizes that mobile audiences want local business information and highlights key mobile usage statistics. It then outlines problems with desktop websites on mobile and how a responsive mobile site draws customers by prominently featuring important services near them. The results section shows a mobile site launched for a spay/neuter clinic received over 130,000 views and 400 new customers per month. The conclusion reiterates that MoFuse provides ROI-generating mobile solutions for businesses with local customers.
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Mo fuse case study_animal services
- 1. Mobile Web Driving theBusiness of Local Business @2013
- 2. Delivering ROI Local Business Maps Geo Aware Click to Call Text Leads Marketing QR Codes Mobile Mobile Website Coupons Social Integration Mobile Commerce Mobile Search A Mobile Site Is At The Center Of Our Approach 2
- 3. The Demand IsHere: Mobile Audience Wants Local Business US Smart Phone penetration broke the 50% barrier in 2012 •82% of local searchers visit or make purchase - (TMP/comscore) •1 in 3 searches are local- Google •9 out of 10 smart phone searches end in an action! - Google 3
- 4. The Spay &Neuter Clinic Special Thanks to Max Cadman Marketing Non-Mobile The Problem with “desktop” on Mobile Phone Browsers •User Pan & Zoom Required •Navigation Bar Is Not Immediately Accessible •Content Not Mobile Optimized •No Web Service Integration •Flash – doesn’t work at all MoFuse Proprietary Information 4
- 5. The Spay &Neuter Clinic MoFuse Proprietary Information 5
- 6. Mobile Site DrawsCustomer’s to Most Important Selling Proposition • Spay & Neuter Clinics offer services about ½ the price of a Veterinarian Hospital • High quality service, low price • Acquisition is their prime objective • Services “Near by Me” is very important to their mobile site MoFuse Proprietary Information 6
- 7. Results • Nearly 131,000views of their mobile site since Sept 21, 2012 • Approximately 400 new customers each month since the mobile site was launched! MoFuse CONFIDENTIAL Information 7
- 8. Why MoFuse? MoFuse providesROI generating mobile web and marketing solutions for businesses with local customers. 8
Editor's Notes
- #2 Incorporated in March 2008, MoFuse offers a Software as a Service platform for businesses to build and manage all of their mobile web needs. Websites, landing pages, coupons, QR codes and any mobile web content can be created. We host and optimize all mobile sites for nearly 5200 different handsets worldwide. We help businesses to “be” mobile by giving them understanding about their mobile audience with analytics, action tracking and lead tracking. We are focused on driving ROI for the SMB using Mobile.
- #3 Mobile Web plus other services = ROI for local business
- #9 Client logos