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Mobilezilla - BCM's What Next presentation February 2012

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BCM's 'Mobilezilla' What Next presentation, February 2012

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Mobilezilla - BCM's What Next presentation February 2012

  1. 1. “The answer shouldalways be mobile first” ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE
  2. 2. DISPLAY timeLocation MINE
  3. 3. display
  4. 4. SIZE does matter
  5. 5. optimising for mobile• prioritise information• make it bigger• ENABLE PHONE FEATURES• make it mobile friendly• REDUCE THE LOAD
  6. 6. time
  7. 7. share of traffic % Share of traffic over a day 12am 6am 12pm 6pm 12am
  8. 8. search traffic by day of weekSearch Traffic
  9. 9. JUSt in time“65% of mobile customers on Orbitz are booking hotels for the same day” CHRIS BROWN, vice president, orbtiz
  10. 10. LOCATION
  11. 11. 1 in 3 searches onmobile are local
  12. 12. CLOSE TO PURCHASING
  13. 13. mine
  14. 14. What would you give upyour mobile phone for?
  15. 15. all about me
  16. 16. Size does matterJust in timeClose to purchaseAll about me
  17. 17. 13 x moreengagementthan onlinedisplay
  18. 18. Desktop search vsmobile search
  19. 19. 1/3of adULTS PREFER SMS
  20. 20. sales promotion direct salesLoyalty Programs
  21. 21. “WE NOW HAVE OVER 350MILLION MOBILE USERS.WITHIN ANOTHER YEAR ORTWO, WE’LL BE A MOBILECOMPANY WITH HALF MOBILEUSERS.”erick tseng, facebook mobile chief
  22. 22. Mobile enablesgreater and deeperconnections thanever beforE
  23. 23. Mobile Transaction Forecast
  24. 24. 27% Travel (AIRLINE TICKETS, HOTEL RESERVATIONS, CAR RENTAL) 23% electronics 32% ENTERTAINMENT (BOOKS, MUSIC, MOVIES) 17% clothes & shoes categories purchased frequently using a mobile device6% food/beverage 14% software/ hardware 7% home care 10% 13% gifts products local details
  25. 25. the new shopwindow is in thehand, on the go,and always on
  26. 26. Loyalty throughoccasion, rewardand ease
  27. 27. utility
  28. 28. communication
  29. 29. ENTERTAINMENT
  30. 30. building brands throughutility, communicationand entertainment
  31. 31. MOBILE TAKEOUT: ‘ADDING VALUE’ ‘JUST IN TIME’ ‘ON THE MOVE’
  32. 32. IF YOU WOULD LIKE FURTHER INFORMATION ABOUT THISPRESENTATION AND HOW MOBILE CAN ENHANCE YOUR BRAND, CONTACT

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