Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
CMI’s first Executive Forum: Research and results
In May of this year, CMI held its first Executive Forum. For this event, we brought 40 senior-level marketers from large brands together to address the present and future state of enterprise content marketing. During a series of exercises, presentations, and candid discussions, participants shared the challenges they face, discussed potential roadblocks to success, and predicted the victories they see on the horizon — both large and small.
We’ve compiled an executive summary from the proceedings of this Forum — The State of Enterprise Content Marketing: 2014, which we are proud to be able to share with the whole CMI audience. Over the coming weeks this will be followed by two additional reports, based on the qualitative research we conducted with a broader group of content marketing professionals prior to the Executive Forum.
You might notice that our report asks more questions than it answers. Its goal (as was the case for the Forum itself) is not to provide pat answers to complex issues but, rather, to report on the insights and challenges that participants shared and to help us at CMI frame our larger goals for the issues we want to cover.
Neither the Executive Forum Report nor our ensuing research would have been possible without the generous contributions of the 2014 Executive Forum members (who are credited in the Report). However, their presence at the event — and their inclusion in this report — is not a tacit endorsement of any of the ideas presented.
Ultimately, the discussions that took place at the forum will serve as our “stake in the ground” moving forward. And as we work toward re-engineering marketing processes more broadly, we will consider it a waypoint for our ongoing journey.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
A UX Design that Creates a Branding Experience for Financial CompaniesLogo Design Guru
User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.
Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.
Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.
You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.
This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Understanding the mobile user experience is vital for every marketer to maximize their campaign effectiveness. Most consumers now have constant connectivity –whether this is by smartphone, tablet or computer - they are ‘always on, always connected’.
- 52% of website visits are now made via a mobile device
- 1.75 billion people worldwide now own a smartphone, with 173 million users in the US
- Mobile accounted for 57.1% of all online Christmas shopping traffic and 34.8% of total Christmas Day online sales in the US in 2014
Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
CMI’s first Executive Forum: Research and results
In May of this year, CMI held its first Executive Forum. For this event, we brought 40 senior-level marketers from large brands together to address the present and future state of enterprise content marketing. During a series of exercises, presentations, and candid discussions, participants shared the challenges they face, discussed potential roadblocks to success, and predicted the victories they see on the horizon — both large and small.
We’ve compiled an executive summary from the proceedings of this Forum — The State of Enterprise Content Marketing: 2014, which we are proud to be able to share with the whole CMI audience. Over the coming weeks this will be followed by two additional reports, based on the qualitative research we conducted with a broader group of content marketing professionals prior to the Executive Forum.
You might notice that our report asks more questions than it answers. Its goal (as was the case for the Forum itself) is not to provide pat answers to complex issues but, rather, to report on the insights and challenges that participants shared and to help us at CMI frame our larger goals for the issues we want to cover.
Neither the Executive Forum Report nor our ensuing research would have been possible without the generous contributions of the 2014 Executive Forum members (who are credited in the Report). However, their presence at the event — and their inclusion in this report — is not a tacit endorsement of any of the ideas presented.
Ultimately, the discussions that took place at the forum will serve as our “stake in the ground” moving forward. And as we work toward re-engineering marketing processes more broadly, we will consider it a waypoint for our ongoing journey.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Each day dawns with a new digital platform, app, or data provider courting you for your scarce dollars and attention. To be successful at digital content and marketing, publishers and brands must start with a strategy that puts people at the center of their efforts, defining the kind of relationship they will — and won’t — have with their audiences. Technologies will come and go, so we will discuss the components of a modern digital marketing strategy that will have staying power beyond the next bright shiny object.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
A UX Design that Creates a Branding Experience for Financial CompaniesLogo Design Guru
User experience relates to user involvement with your brand in any way. It could be online as well as offline. This includes the environment that you provide to your audience and how you make their interaction with your brand easy and smooth. Designers invest a great amount of thought and efforts in order to increase the proficiency of UX. An excellent UX design can be created only, by providing your clients with distinct brand experience.
Ever thought how a billboard with food visuals, evokes feelings of hunger? This is because a brand connects with you and provokes you to take a decision.
Brand experience is theorized as the emotional responses triggered by brand. Feelings and sensations evoked by brand design related stimuli, forms audience perceptions and behavior. Stimuli can be brand packaging, design, identity, communications and environment.
You can provide a distinct brand experience to your customers with good user experience design. If you are an owner or marketing head of financial firm, UX design becomes even more important. Financial companies rely on customer loyalty and trust. Therefore, it is crucial for you to focus on providing distinct brand experience through exceptional UX design. If a client leaves with satisfaction that eventually guarantees profit and customer retention.
This slide share discusses visual design elements that will help your financial company to provide customers with extraordinary UX design.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Understanding the mobile user experience is vital for every marketer to maximize their campaign effectiveness. Most consumers now have constant connectivity –whether this is by smartphone, tablet or computer - they are ‘always on, always connected’.
- 52% of website visits are now made via a mobile device
- 1.75 billion people worldwide now own a smartphone, with 173 million users in the US
- Mobile accounted for 57.1% of all online Christmas shopping traffic and 34.8% of total Christmas Day online sales in the US in 2014
Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
Get buy-in for accessibility work by knowing your audience and their priorities. With UX and allyship skills, Kat will discuss effective ways to pitch accessibility. Learn how to sell this to internal teams, senior management and even to clients, and be one step closer to building more inclusive solutions.
What 'Doodlers' and 'Coders' can teach Business about Experience DesignCandy Bernhardt
If you are a key leader in your business, you might wonder why creatives and developers can be so argumentative about seemingly straightforward feature requests for your site. Likewise, if you are one of the talented people doing the actual design and code work, it can often be frustrating when “suits” don’t understand the fundamentals of good user experience. It’s time for an intervention!
Why Design Matters: How to Make Your Website Worth a Million VisitsSchoolwires, Inc.
If a picture is worth a thousand words, then a stunning K-12 website design is worth a million visits. Good design goes beyond colors and logos. It takes your district's goals, usability needs, and content layout into consideration. When Wylie Independent School District (TX) was ready for a website refresh, they looked for a solution that had it all. Their journey of finding Schoolwires, creating a Made-To-Order design, and increasing community engagement is an achievement they love to share with peers from other districts.
Website design to secure business or Yes – I’ve got a website! (but is it a...David Terrar
The basics of website design for generating business, including setting the scene on this time of digital disruption and innovation, new business models and new marketing, then going through the basics of good site design, responsive design, SEO, using social media, starting a blog, making sure it's managed by a content management system and more. A presentation for ICAEW London & South East Region and Wandsworth Enterprise Workshops
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Content Marketing & Avoiding the Wrath of Google - Search LondonJose L. Truchado
As Google's ability to understand human search behaviour gets more sophisticated with the latest Hummingbird update, content is even more important. The 1996 phrase "Content is King" is as relevant as it was then or even more, but content is nothing without distribution.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
2014 Best Practices on your Website
1. 2014 Best
Practices on
the Web
A guide to designing websites that generate awareness,
raise engagement and boost conversions
An
Educational Presentation | Ryan Thompson (Founder & CEO) & Jordan Wollman (Partner & CCO)
2. Ryan Thompson
Chief Executive Officer & Founder @ Aria
Welcome!
Jordan Wollman
Chief Creative Officer & Partner @ Aria
3. We change how people
experience destination brands
through strategy, branding,
marketing and digital
experiences
4. What we’ll cover
1) How to think about your website!
2) Planning & strategy for modern websites!
3) The role and importance of content!
4) Information architecture!
5) Design tips!
6) A wee bit of technical stuff!
7) Thinking like a salesperson!
8) Shareability & social integration!
9) Q&A
5. 1. Don’t build a “website”
You need a digital marketing
platform that is your first, most
integrated impression to the world
6. It sure as hell doesn’t
belong to I.T.
Your website is the center of the hub of
your digital ecosystem with many
spokes inbound and outbound
7. Think about
where the
majority of your
marketing and
advertising
lands people…
Source: Heather Timmerman on PreviewNetworks.com
24. SEO is dead!
Be a storyteller.!
!
Write good, interesting, sharable narratives.
It’s what your audience wants, and what
Google will give credit for
25. How to emotionally
approach content
1) K.I.S.S.!
2) Chunk the content!
(clear headlines and delineation of ideas)
3) Use images & video!
4) Encourage engagement!
(through conversation & sharing)
46. 6. The technical stuff
Getting it right the first time means
you don’t have to scrap it in 3 years
47. Evolve… olution
Don’t design pages. Think modular —
from technology, to design, content and its
containers, to features and functionality
48. Open source!
When possible, go open source (non-proprietary)
!
If not, it means you’re married:
long-terms, hidden maintenance costs, and slow
adoption of new technology and industry standards
49. Open source!
Technology libraries like JQuery, SASS, LESS,
Foundation, etc., have massive communities of
innovative developers contributing hourly
!
That’s a lot of power at your fingertips