The document discusses various aspects of blog monetization presented by Abhishek Rungta at the Kolkata Bloggers Meet, emphasizing that monetary gain should be a by-product of pursuing one's passion for blogging. It highlights the importance of authentic communication, building reputation, and engaging with audiences, both as individuals and companies. Additionally, it covers methods for monetization such as sponsored reviews, advertising, affiliate programs, and guest blogging.

1. Blog Monetization By Abhishek Rungta Presented @ Kolkata Bloggers Meet

2. The mess around.. Blogging Social Networks Twitter How they all come together?

3. The ultimate truth! “ Money cannot be the goal. It is a by-product Of a successful dream” “ You chase your dream, Money will follow”

4. Why do you blog? Communicate with your audience? Desire to share knowledge? Express your self? Personal (individual) identity? Money? Reputation? Because everyone else does!

5. Contexts Company / product? Self?

6. Company – Funda “ People do business with people, not companies”

7. Company - Purpose Show that you are human! Communicate with client / employee Build reputation with prospects Share interesting stories Special offers! What’s cooking? Take feedback / ideas!

8. Company- Best Practices Do not advertise other brands. Be approachable. Proactively connect with people. Communicate regularly. Make it fun. Make it interactive. Create Interest. Do not sell.

9. Personal - Funda Are you the ultimate destination? Or just another aggregator?

10. Personal - Purpose Niche info. Quick info. Perspectives and discussions Lists – everyone loves them! Knowledge / Information Community! Get people involved Change – the only constant

11. Personal - Monetization Sponsored Reviews CPM / CPC / CPA Advertising Affiliate Programs Be a guest Blogger Sell your expertise! (hint: reports) Crowd-sourcing (e.g.ContentMixi)

12. Thank you Blog => abhishekrungta.com @abhishekrungta <= twitter #fb => facebook.com/abhishekrungta