MediaOps is a media platform and integrated marketing company focused on technical communities. It owns several websites focused on different technical topics such as DevOps, security, and containers. Some key points:
- MediaOps was launched in 2014 and owns sites such as DevOps.com (launched same year), Security Boulevard (2015), and Container Journal (2017).
- The sites feature original content on their topics through articles, videos, podcasts and more to educate audiences.
- MediaOps also offers marketing services to help clients engage technical communities and generate leads through content marketing, events, and other strategies.
Schools, institutions and corporations are learning
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The transformation of video technology & the 2020 news cycle: Takeaways from ...Sarah Hughes
- The importance of video for today's media brands
- How video technology has transformed over the last decade to help publishers keep up with increased demand
- How media brands have invested even more in video tech over the last few months to stay on top of the 2020 news cycle & adapt to the post-COVID media landscape
- New tools & approaches to video that helped Conde Nast's team succeed in this new landscape
This document summarizes the Mobile Web Europe 2008 conference taking place from September 22-24 in London. It includes the schedule of presentations and panels on topics related to mobile communities, social networking, advertising, and the mobile web industry. Some of the featured speakers are from Google, Reuters, AOL, Manchester United, and the W3C. The event aims to provide insights into the mobile market and opportunities for delegates to network, learn, and do business with key players in the mobile web space.
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The document summarizes the Great Indian Developer Summit 2008, a technology conference taking place May 19-23, 2008 in Bangalore, India. It will feature co-located conferences on .NET, Rich Web technologies, and Java. The summit aims to provide top-quality learning and networking opportunities for professionals in the developer ecosystem, including software developers, architects, and IT managers. It also describes awards that will be given to recognize top contributors and innovators in the Indian developer community.
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Schools, institutions and corporations are learning
that digital signage is an effective way to inform.
Find out how to make the most out of learning and
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The transformation of video technology & the 2020 news cycle: Takeaways from ...Sarah Hughes
- The importance of video for today's media brands
- How video technology has transformed over the last decade to help publishers keep up with increased demand
- How media brands have invested even more in video tech over the last few months to stay on top of the 2020 news cycle & adapt to the post-COVID media landscape
- New tools & approaches to video that helped Conde Nast's team succeed in this new landscape
This document summarizes the Mobile Web Europe 2008 conference taking place from September 22-24 in London. It includes the schedule of presentations and panels on topics related to mobile communities, social networking, advertising, and the mobile web industry. Some of the featured speakers are from Google, Reuters, AOL, Manchester United, and the W3C. The event aims to provide insights into the mobile market and opportunities for delegates to network, learn, and do business with key players in the mobile web space.
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This document discusses how to increase online eminence through social media and systems of engagement. It begins with an overview of what eminence means and how search engines can impact digital reputation. It then covers the differences between systems of record and systems of engagement. The rest of the document provides guidance on using specific social media platforms like Twitter, LinkedIn, Facebook and YouTube to share content and build an online presence. It also discusses best practices for content sharing and how to get involved with the IBM Academy of Technology.
The document summarizes the Great Indian Developer Summit 2008, a technology conference taking place May 19-23, 2008 in Bangalore, India. It will feature co-located conferences on .NET, Rich Web technologies, and Java. The summit aims to provide top-quality learning and networking opportunities for professionals in the developer ecosystem, including software developers, architects, and IT managers. It also describes awards that will be given to recognize top contributors and innovators in the Indian developer community.
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This document provides an overview of using digital touch points and dynamic media to gain a competitive advantage. It discusses how organizations are in the midst of a digital transformation where it is critical to reach customers and employees through technology. The document outlines several chapters that will provide executives with practical tips on implementing video and dynamic media solutions to leverage this digital transformation and deliver compelling customer experiences. It emphasizes the importance of establishing a media business strategy, blending different digital media channels, analyzing results through metrics and analytics, and preserving and leveraging company media assets over time.
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Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
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This document provides best practices for digital signage content. It discusses the importance of considering both return on investment (ROI) and return on objective (ROO) when evaluating the impact of content. ROO looks at how well content drives objectives like enhancing the customer experience, building brand equity, and supporting associate training. Additional topics covered include average dwell time of viewers, number of visits per month to inform content freshness, optimal content loop length, and understanding audience demographics to create compelling messaging. The document aims to help users harness the power of digital signage content to achieve their goals.
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- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
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In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
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This document brings together a set
of latest data points and publicly
available information relevant for
Agile & AI Operations Industry. We
are very excited to share this content
and believe that readers will benefit
from this periodic publication
immensely.
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- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
This document provides an overview of the digital video advertising market and the various video ad formats. It discusses the growth of digital video advertising and outlines the key entities in the video advertising ecosystem. It also categorizes major video ad products as in-stream, in-banner, or in-text and describes examples of linear and non-linear in-stream video ads as well as companion ads. The document aims to foster standardization and best practices in the digital video industry.
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University of New South Wales degree offer diploma Transcript
Media opsoverview2020 1
1. Communities | Content | Platform
MediaOps is the Premier Global Media Platform for Technical Communities
mediaops.io
MediaOps Overview
2020
2. DevOpsTV is
DevOps.com’s online
video channel hosted on
YouTube. It features
hundreds of videos,
including webinars and
exclusive interviews from
DevOps conferences
around the world.
2015
MediaOps Brands
mediaops.io
DevOps.com, the flagship
site of MediaOps, features
the largest and most
diverse original content
related to DevOps.
2014
DevOps.com
Launched
DevOps Chats are “fireside”
podcasts featuring
DevOps.com and Security
Boulevard editor in chief
Alan Shimel discussing
relevant topics with
luminaries and thought
leaders in the DevOps and
security industries.
2016
Security Boulevard is the foremost site for
security news and information and the
home of the Security Bloggers Network
(SBN). More than 400 member blogs strong,
SBN has been promoting and distributing
some of the leading blog content in the
security space for more than 12 years.
2015
Container Journal features the
largest and most diverse
original content related to
containers and microservices
and is a top search result for
container-related terms.
2017
What began in 2011 as “Camp
DevOps,” a grassroots conference to
bring together practitioners of
DevOps to educate themselves on
process and tools to make their jobs
easier, has evolved into DevOps
Connect. New name, same mission.
2018
DevOps Experience and Predict are
the industry’s first truly immersive,
virtual reality conferences, featuring
theaters for keynotes and
presentations, a conference lobby
to chat and socialize and a virtual
trade show floor with exhibitor
“booths” equipped with video,
downloads and even giveaways for
attendees.
2019
Digital Anarchist is a comprehensive
video platform featuring high-
quality, engaging content related to
DevOps, security, containers and
more. Digital Anarchist will officially
launch in 2020
MediaOps’ powerful integrated marketing and communication platforms help clients maximize their campaign ROI and paid media investments.
Now entering its fifth year,
DevOps Dozen annual awards
recognizes the best companies,
leaders and technologies that are
driving the DevOps movement.
2
2020
Coming soon
3. Country (Top 10) Views
United States 34.41%
India 17.42%
United Kingdom 6.36%
Canada 3.57%
Germany 2.64%
Australia 2.42%
France 1.92%
Netherlands 1.58%
Brazil 1.57%
Singapore 1.24%
Others 26.87%
DevOps.com
DevOps.com, the flagship site of MediaOps, features the largest and most diverse
original content related to DevOps. DevOps.com is one of the top destinations for
DevOps influencers, buyers, practitioners and leaders.
DevOps.com hosts a variety of articles, videos, podcasts and
custom content, all designed to educate, inform and engage.
Topics on the site include:
▪ AI / ML / AIOps
▪ Cloud
▪ CI / CD
▪ Continuous Testing
▪ Culture
▪ DevOps for Databases
▪ DevSecOps
0
10,000
20,000
30,000
40,000
50,000
Followers
66%
16%
18%
Job Titles
Practitioners Executives Managers
0
200,000
400,000
600,000
800,000
2015
2016
2017
2018
2019
2020
Monthly Traffic
Visitors
Views
0
50,000
100,000
150,000
2017 2018 2019
Newsletter Subscribers
Where the World Meets DevOps
3
▪ DevOps Practices
▪ DevOps Tools
▪ IT As Code
▪ Enterprise DevOps
▪ Leadership Suite
▪ Monitoring
▪ ROELBOB
4. Security Boulevard
Security Boulevard is the home of the Security Bloggers Network (SBN). More than 400 member blogs strong, the
Security Bloggers Network has been promoting and distributing some of the leading blog content in the security
space for more than 12 years. The site contains more than 15,000 posts from the SBN and growing.
Security Boulevard hosts a variety of articles, videos, podcasts and
custom content, all designed to educate, inform and engage.
Topics on the site include:
▪ Analytics Intelligence
▪ AppSec
▪ CISO
▪ DevOps
▪ Governance, Risk & Compliance
▪ Identity & Access
▪ Incident Response
▪ IoT Security
0
2,000
4,000
6,000
8,000
Followers
70%
11%
19%
Job Titles
Practitioners Executives Managers
0
100,000
200,000
300,000
400,000
500,000
600,000
Monthly Traffic
Visitors
Views
0
10,000
20,000
30,000
40,000
2017 2018 2019
Newsletter Subscribers
The New Road in Security
51%
23%
7%
19%
Global Readership
US
Europe
India
Rest of the World
4
5. 38%
28%
9%
25%
Global Readership
US
Europe
India
Rest of the World
Container Journal
The momentum behind containers isn’t showing signs of slowing down in 2019, as businesses recognize
their many benefits including increased scalability and limited cybersecurity attacks. As the container
sector continues to mature and newer technologies, such as Kubernetes, come into play, Container
Journal is and will continue to be the premier source of news and information for this growing market.
Topics on the site include:
▪ Container Ecosystem
▪ Container Management
▪ Container Security
▪ Container Networking
▪ Container News
▪ And more…
0
1,000
2,000
3,000
4,000
5,000
Facebook Twitter
Followers
81%
7%
12%
Job Titles
Practitioners Executives Managers
0
20,000
40,000
60,000
80,000
2017 2018 20192020
Monthly Traffic
Visitors
Views
0
20,000
40,000
60,000
2017 2018 2019
Newsletter Subscribers
Long Live Containerization!
5
6. Digital Anarchist
Digital transformation is creating a new breed of companies in every market. Those
embracing and capitalizing on this disruption are tomorrow’s success stories.
Video is the preferred method for today’s digital citizens to consume content. As the
consequences of this new normal flow through the traditional technical media community,
more and more news, education and entertainment will be produced, delivered and watched
via video streaming.
This disruption will also create new winners and losers. Companies seeking to reach the
digital audience via video will need a solid partner that can handle all aspects of video
production, streaming and distribution.
Digital Anarchist will offer video production and distribution, as well as sponsorships.
Sponsors will be able to produce and/or distribute content for both branding and lead
generation campaigns. The DA platform will feature both original DA content as well as third-
party partner content. Additional sponsorship opportunities will also be available.
• For viewers and subscribers, Digital Anarchist—using ML/AI powered functionality—will
offer suggested relevant educational and informative content personalized to each
viewer based on viewing history.
• Digital Anarchist will be available via multiple device formats with custom apps for
smartphones and tablets, channels on popular streaming platforms/hardware and, of
course, via web browser.
Dig·i·tal An·ar·chist |ˈdijidl ˈanərkəst| – “a catalyst
for Digital Transformation that disrupts the
outdated and inefficient, ushering in a faster,
higher quality and more secure future”
~Alan Shimel, co-founder Digital Anarchist.
Digital Anarchist is a groundbreaking new video platform, featuring high-quality, engaging
content related to all things IT and technology.
To learn more visit https://digitalanarchist.com
6
Click on the image to watch the video
9. DEMAND
GENERATION
THOUGHT LEADERSHIP
/ BRANDING
COMMUNITY
ENGAGEMENT
MediaOps utilizes
various strategies and
tactics to drive, capture
and cultivate more
leads.
MediaOps can help
architect every aspect of
the customer experience
to maximize your brand
value and impact.
MediaOps engages
subscribers and technical
communities to market
your brand and content.
How We Approach Content Marketing
We can help you develop an integrated marketing campaign tailored to your business needs
✓ Webinars
✓ Virtual Events
✓ Content Syndication
✓ Videos
✓ Display Advertising
✓ Microsites
✓ Editorial eBooks
✓ Editorial Surveys
✓ Articles / Blogs
✓ Chats / Podcasts
✓ Conferences
✓ Newsletters
✓ Social Media
9
10. VIDEOS
USE VIDEO AS PART OF YOUR
THOUGHT LEADERSHIP STRAGEGY
10
Full video production services; State-of-the art digital HD
equipment and dynamic post-production video editing
• Sponsored Video Ads
• Storytelling Testimonial Video
• Virtual Summit Video
• Case Study Video
• Brand Marketing Video
• Educational Video Series
• Video Blog / Interviews
• Live Streaming at Events
2019 VIDEO TRENDS
• 81% of businesses use video as a marketing tool — up from
63% over the last year. (Hubspot)
• 59% of executives say they would rather watch a video than
read text. (Wordstream)
• Viewers retain 95% of a message when they watch it in a
video, compared to 10% when reading it in text. (Insivia)
Build Trust.: Video is an effective way to connect with your
audience and gain trust and build brand loyalty.
Higher Engagement: Video helps people stay on sites longer
and stay more engaged. They retain visual content better than
a page loaded with words. A great method for developing a
loyal following.
Stay Relevant . A series of thought leadership videos not only
reinforces your expertise, but also keeps you in front of your
audience.
Source: https://biteable.com/blog/tips/video-marketing-statistics/
digitalanarchist.com
THOUGHT LEADERSHIP
11. BRANDING
DISPLAY ADVERTISING
From traditional direct-response CPM and CPC
campaigns to custom-built display options,
DevOps.com has a solution to meet your
branding needs. Site-wide, section-specific and
newsletter ads are available in a variety of sizes
and placements, including: Leaderboard (728 x
90) and Sidebar (300 x 250)
A microsite is comprised of an individual page or a cluster of pages. Microsites
are particularly useful if your business wants to highlight one segment of its
business to your customers. A microsite ensures thought leadership in a
particular discipline and can be a permanent place to showcase the product or
a temporary site during a product launch or promotion. A microsite exists to
offer specific content that caters to a specific audience.
MICROSITES
https://devops.com/cloudbees/
https://devops.com/
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CloudBees Microsite on
DevOps.com
THOUGHT LEADERSHIP
12. EBOOKS & SURVEYS
EDITORIAL EBOOKS
Editorial eBooks deliver in-depth insights into
hot topics that matter to the target community.
Scheduled eBooks provide content based on
relevant and timely topics determined by our
editorial staff. Display ads are limited to four
sponsors. Single-sponsor eBooks are also
available on an ad-hoc basis, with sponsors
choosing the theme.
Every quarter, we’ll run a vendor-neutral survey to focus on important trends
within the MediaOps reader community, including topics such as perceptions
about digital transformation, best practices within the enterprise and career
trends. Sponsorship is a branding opportunity, with logo placement within the
survey report and mentions during survey promotion.
EDITORIAL SURVEYS
https://devops.com/library/
12
THOUGHT LEADERSHIP
13. WEBINARS
PREMIUM / TRADITIONAL WEBINARS
Webinars can be a very effective lead generation channel. We
offer both Premium and Traditional Webinars.
For Premium Webinars, our editorial team will facilitate lively
debate and discourse among webinar panelists, featuring
practitioners and topics chosen by our editorial staff.
Attendees will be emailed a downloadable PDF report with
summary highlights after the show. Sponsors will be
mentioned briefly during the show and have the opportunity
for branding within the PDF. The authenticity of this vendor-
neutral approach offers a unique branding opportunity for
sponsors to contribute to the community and increase their
reputation among community members.
Our Traditional Webinars offer sponsors the opportunity to
work with editorial staff to come up with topics that matter to
prospects. MediaOps staff will moderate the webinar and can
facilitate recruitment of speakers.
https://devops.com/webinars/
13
DEMAND GENERATION
14. VIRTUAL EVENTS
ALL-DAY VIRTUAL CONFERENCE
MediaOps offers the most powerful virtual conference
platform for marketing and lead generation.
MediaOps is the producer of industry’s first true virtual
conference, DevOps Experience. The inaugural event featured
Gene Kim, Dr. Nicole Forsgren, Kohsuke Kawaguchi and
industry luminaries, as well as speakers from well-known
companies who shared the learnings from their DevOps
initiatives.
https://devopsexperience.io/
For attendees, virtual summits offer the best
networking and learning experience in a fun and
engaging way.
For sponsors, virtual summits offer a cost-effective way
to generate more leads, improve lead quality and
build brand awareness through the sales cycle.
14https://devopz.io/ https://kubevirtual.com
DEMAND GENERATION
15. CONTENT SYNDICATION
EBOOKS / VIDEOS/ INFOGRAPHICS
https://devops.com/library
Extend the reach of your custom content through
our whitepaper and custom content and syndication
services.
Any kind of digital content can be syndicated,
including sponsored videos, whitepapers, eBooks,
infographics and more.
It is important that the content you syndicate should
be high-quality so that you attract positive attention
and create a strong reputation for your business and
solutions you offer.
Quarterly syndication campaigns are available for
content at reasonable CPL rates. Our team supports
your reach through targeted popups, newsletter,
social and site-wide support.
Website Popup Promo Examples
Content Library
15
DEMAND GENERATION
16. BLOGS & CHATS
ARTICLES / BLOGS
MediaOps sites host a variety of articles, videos, podcasts
and custom content across our sites, all designed to
educate, inform and engage. Each site features a solid mix
of news and information aimed at the reader community,
with content refreshed daily to provide the most up-to-date
information for the topics most relevant to our readers.
Topics on the site include:
• APM
• AI
• Cloud
• Continuous Delivery
• Continuous Testing
• DevSecOps
• DevOps Tools & Practices
• Leadership Suite
• Mainframe DevOps
• and more...
DEVOPS CHATS
https://devops.com/chat/
DevOps Chats are “fireside” podcasts featuring DevOps.com and
Security Boulevard editor in chief Alan Shimel discussing relevant
topics with luminaries and industry experts in the DevOps and security
industries.
16
COMMUNITY ENGAGEMENT
17. LIVE INTERVIEWS
INFLUENTIAL LEADERS IN THE TECH INDUSTRY
17
• Digital Anarchist provides in-depth coverage at all
leading conferences focused on DevOps,
Cybersecurity & Container technologies.
• Coverage includes live conversations with
transformational leaders, innovators and experts
sharing their insights and best practices.
• Through lively panels, one-on-one interviews and
interactive experiences, audiences gain new
insights and expanded perspectives.
• Check out our recent coverage from DevOps
Enterprise Summit, RSA Conference, KubeCon &
CloudNativeCon, DevOps World | Jenkins World
and other events at: digitalanarchist.com
COMMUNITY ENGAGEMENT
18. CONFERENCES & EVENTS
2020 CONFERENCES & EVENTS
MediaOps attends events around the world, conducting live
streaming interviews via Digital Anarchist.
MediaOps 2019 Event Calendar
January 13-15
Gitlab Commit, San Francisco
Feburary 23-28
RSA, San Francisco
March 9-11
Appian World
March 19-20
Melbourne DOTC (DevOps Talks
Conference)
March 24-25
Auckland DOTC (DevOps Talks
Conference)
March 27-April 5
KubeCon Amsterdam
April 27-29
SauceCon, Austin, TX
May 4-7
IBM Think
June 23-25
DOES London
July 14-16
RSA APJ
August 18-19
Singapore DOTC (DevOps Talks
Conference)
August 24-25
Sydney DOTC (DevOps Talks
Conference)
August 27-28
Melbourne ECTC (Enterprise Cloud
Conference
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September 22-24
DOES Las Vegas
November 17-20
KubeCon US
COMMUNITY ENGAGEMENT
20. OUR TEAM
Alan Shimel
CEO / Founder
Parker Yates
Chief Revenue Officer
Saleem Padani
Chief Operating Officer
Deborah Schalm
Director of Customer
Engagement
Charlene O'Hanlon
Managing Editor
Jeremy Jones
Account Executive
Amy Hoffman
Finance Manager
Brian Yaskulka
Multimedia Operations
Manager
Sofia Orlova
Creative Director &
Strategist
Our most valuable asset are our people at MediaOps. Through their talent, skills, experience and most of all their
passion, they allow MediaOps to thrive in a time of disruption in the media world.
- Alan Shimel, CEO
Paul Gustafson
Director of Rich Media
Production
20
Veronica Haggar
Copy Editor
Mike Shemesh
Account Executive
Mitchell Ashley
Director, Research Analysis
21. LET’S CONNECT
For more information or inquiries, please visit: https://mediaops.io/#contact or, email us directly at sales@mediaops.io
21
mediaops.io devops.com securityboulevard.com containerjournal.com digitalanarchist.com
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annel/UC-
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soundcloud.com/devopschat devopsconnect.comdevopsdozen.com
devopsexperience.io predict2020.io