Uploaded byDoug Floyd
How to Become a Digital Leader
The document outlines the evolving roles of digital leaders, specifically CIOs, CTOs, CDOS, and CMOs, emphasizing their importance in driving transformation and innovation in the digital age. Digital leaders must be fluent in key technologies, promote digital innovation, and guide their organizations through digital maturity. They are seen as pioneers who must continuously adapt to rapid technological changes to effectively integrate these advancements into business processes.
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How to Become a Digital Leader
- 1. How to Becomea Digital Leader: CIO/CTO/CDO/CMO Roles Redefining Leadership for Transformation & Innovation in the Digital Age Doug Floyd douglas.vincent.floyd@gmail.com | www.linkedin.com/in/dougvfloyd | @dougvfloyd | 510.682.1780
- 2. DIGITAL LEADERSHIP DIGITALLEADERS ARE THE NEW RISING STARS IN THE WORKPLACE. THEY MUST UNDERSTAND HOW TECHNOLOGY IS TRANSFORMING SOCIETY AND TRANSLATE THESE CHANGES INTO BUSINESS IMPACT. THEY MUST BE DIGITALLY FLUENT IN 5 KEY TECHNOLOGIES THAT UNDERPIN THE NEW ERA: SOCIAL MEDIA MOBILE TECHNOLOGY ANALYTICS & BIG DATA CLOUD COMPUTING E-COMMERCE
- 3. DIGITAL STRATEGY &MATURITY MODEL DIGITAL LEADERS MUST ASSESS AND ENABLE THEIR ORGANIZATIONS TO PROGRESS ALONG THE DIGITAL MATURITY MODEL. THEY MUST DEFINE AN OVERARCHING STRATEGY FOR THE DIGITAL ORGANIZATION AND ACQUIRE DIGITAL TALENT.
- 4. DIGITAL LEADERSHIP ROLE PROGRESSION& EVOLUTION CIO CTO CDO CMO DIGITAL LEADERSHIP INVOLVES A PROGRESSIVE EVOLUTION OF RESPONSIBILTY & AUTHORITY FROM INFORMATION STEWARDSHIP TO FULL BUSINESS UNIT ACCOUNTABILITY.
- 5.
- 6. CHIEF INFORMATION OFFICER(CIO) THE CIO ROLE HAS FOCUSED ON MANAGING IT SYSTEMS AND FUNCTIONS, WITH MORE EMPHASIS ON THE INTERNAL STAKEHOLDERS WITHIN THE ORGANIZATION.
- 7. CHIEF INFORMATION OFFICER(CIO) ALTHOUGH THE CIO ROLE HAS A BROAD SPECTRUM OF RESPONSIBILITIES, TOO MUCH FOCUS IS NEEDED ON LEGACY TOOLS & TECHNOLOGY.
- 8.
- 9. CHIEF TECHNOLOGY OFFICER(CTO) THE CTO HAS A MORE DYNAMIC ROLE THAT FOCUSES ON NEW APPLICATION DEVELOPMENT. THE CTO BLENDS TECHNOLOGY, OPERATIONS/DEV-OPS, AND CULTURE TOGETHER.
- 10. CHIEF TECHNOLOGY OFFICER(CTO) THE CTO FOCUSES MORE ON CLIENT INTERACTIONS IN ORDER TO BETTER DEVELOP PRODUCTS FOR CUSTOMERS.
- 11. CHIEF TECHNOLOGY OFFICER(CTO) THE CTO HAS MORE INFLUENCE WITH THE CEO AND BOARD OF DIRECTORS DUE TO THE INCREASED LEVEL OF BUSINESS RESPONSIBILITY.
- 12.
- 13. CHIEF DIGITAL OFFICER(CDO) THE CDO DRIVES CHANGE AND TRANSFORMS THE ORGANIZATION BY INTEGRATING NEW DIGITAL TECHNOLOGIES WITH INTERNAL APPLICATIONS AND EXTERNAL MARKETING EFFORTS.
- 14. CHIEF DIGITAL OFFICER(CDO) THE CDO IS AN EXPERIENCED GENERAL MANAGER WHO DEVISES AND EXECUTES SOCIAL STRATEGIES USING DIGITAL TECHNOLOGIES.
- 15.
- 16. CHIEF MARKETING OFFICER(CMO) THE CMO HANDLES EXTERNAL MARKETING, INCLUDING CONTENT, CHANNELS, AND VALUE CHAIN.
- 17. CHIEF MARKETING OFFICER(CMO) THE CMO TRANSFORMS BOTH THE BUSINESS AND TECHNOLOGY LANDSCAPE WITH DIGITAL TECHNIQUES AND IS THE ULTIMATE OWNER OF THE DIGITAL STRATEGY.
- 18. CHIEF MARKETING OFFICER(CMO) THE CMO IS THE CHIEF INFLUENCE OFFICER WHO HANDLES DIGITAL CREATION IN ADDITION TO SPECIALIZED DISCIPLINES INCLUDING ANALYTICS AND DIGITAL ADVERTISING.
- 19. DIGITAL INNOVATION HOW DODIGITAL LEADERS PROMOTE INNOVATION & TRANSFORMATION?
- 20. DIGITAL INNOVATION & TRANSFORMATION DIGITALLEADERS MUST LEVERAGE EMERGING DIGITAL TECHNOLOGIES USING NEW PATTERNS OF INNOVATION IN ORDER TO GROW. DIGITAL LEADERS MAY CREATE VALUE BY UTILIZING DATA AND ANALYTICS TOOLS: PRODUCT AUGMENTATION ASSET DIGITIZATION NOVEL DATA COMBINATION SERVICE CAPABILITY CODIFICATION
- 21. DIGITAL TRANSFORMATION DIGITAL LEADERSMUST DRIVE DIGITAL TRANSFORMATION TO STREAMLINE & ENHANCE BUSINESS PROCESSES USING GAME CHANGING TECHNIQUES THAT HAVE NOT BEEN IMPLEMENTED IN THE MARKET. DIGITAL LEADERS ARE TRUE PIONEERS & RISK TAKERS.
- 22. DIGITAL LEADERS MUST INVEST IN CONSTANT LEARNING, TRAINING,AND SKILLS UPDATES DUE TO THE TORRID PACE OF CHANGE IN THE SPACE.
- 23. DIGITAL LEADERS WILLPLAY A PIVOTAL ROLE IN REDEFINING HOW TECHNOLOGY IS INTEGRATED INTO THE WORKPLACE OF TODAY AND TOMORROW.
- 24. Doug Floyd Digital TechnologyStrategist, Product Leader, & Program Manager specializing in transformative growth through digital technology solutions. Related Digital Leaders Content by Doug: How to Become a Digital Leader Video How to Become a Digital Leader White Paper Related Digital Technology Strategy Industry Landscape Content by Doug: How to Envision the Digital Technology Strategy Industry Landscape Presentation How to Envision the Digital Technology Strategy Industry Landscape Video How to Envision the Digital Technology Strategy Industry Landscape White Paper Related Agile Framework Selection Content by Doug: How to Select the Optimal Agile Framework Presentation How to Select the Optimal Agile Framework Video How to Select the Optimal Agile Framework White Paper Related Transformative Product & Program Management Content by Doug: How to Cultivate Transformative Product & Program Management Presentation How to Cultivate Transformative Product & Program Management Video How to Cultivate Transformative Product & Program Management White Paper Related Convergence of Startup Best Practices Content by Doug: How to Leverage the Convergence of Startup Best Practices Presentation How to Leverage the Convergence of Startup Best Practices Video How to Leverage the Convergence of Startup Best Practices White Paper How to Become a Digital Leader: CIO/CTO/CDO/CMO Roles Redefining Leadership for Transformation & Innovation in the Digital Age Doug Floyd douglas.vincent.floyd@gmail.com | www.linkedin.com/in/dougvfloyd | @dougvfloyd | 510.682.1780
Editor's Notes
- #2 My name is Doug Floyd, and I am going to present a deck out of a collection I have produced regarding business impacts stemming from digital technology. Digital technology is already changing the entire ecosystem of modern corporations and is poised to further disrupt technology strategy in the coming years. This presentation specifically focuses on the critical role of digital leaders (including CIOs, CTOs, CDOs, & CMOs) in quickly providing direct business value with complex digital products in a sophisticated and changing technical environment.
- #3 Digital leaders are the new rising stars in the workplace. They must understand how digital technology is transforming society and translate these changes into business impact. They must be digitally fluent in 5 key technologies that underpin the new era. The new digital technologies include social media, mobile technology, analytics & big data, cloud computing, and e-commerce.
- #4 Digital leaders must assess and enable their organizations to progress along the digital maturity model. Digital leaders must define an overarching strategy for the digital organization and acquire digital talent. As part of the digital maturity model, digital leaders must assess the business maturity level of the company and understand what is required to make digital into a strategic capability.
- #5 : Digital leadership involves a progressive evolution of responsibility and authority from information stewardship to full business unit accountability. There is a steady progression of digital responsibility, moving from CIO to CTO to CDO to CMO. Each leadership role has an increasing level of digital ownership & strategy, allowing these leaders to help organizations navigate the increasingly difficult and necessary technical path to success. Solving business problems using digital technology is no longer optional since competitors that successfully apply these new solutions can engulf entire markets.
- #6 The Chief Information Office (CIO) role provides vision and leadership for developing and implementing information technology initiatives that align with business needs. The CIO directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and mission development. CIOs are needed to manage IT resources as well as to decrease the gulf between roles carried out by both IT professionals and business professionals.
- #7 The CIO role has focused on managing IT systems and functions, with more emphasis on the internal stakeholders within the organization. CIOs focus on people, processes, and technology internal to the organization. A CIO is a more internally oriented position that leverages existing technologies to support or enable a firm to carry out its ongoing operations needed for running the company or for maintaining foundational software platforms.
- #8 Although the CIO role has a broad spectrum of responsibilities, too much focus is needed on legacy tools and technology. CIOs are more concerned about the impact of applications and infrastructure on the business. CIOs focus on solving organizational problems through acquiring and adapting existing technologies. The CIO is involved with driving the analysis and reengineering of existing business processes, identifying and developing the capability to use new tools, reshaping the enterprise's physical infrastructure and network access, and with identifying and exploiting the enterprise's knowledge resources.
- #9 The Chief Technology Officer (CTO)s role is to assure the successful execution of the company’s business mission through development and deployment of technology solutions used by the company’s customers. The CTO role requires envisioning the company’s service offerings as a digital and web-based presence, managing software solutions for external facing applications, and planning for risk and growth. The CTO is responsible for strategy visioning and planning, implementation and deployment leadership, and operational and DevOps management. CTOs must be strong individual contributors as well as mentors and coaches to technical staff.
- #10 The CTO has a more dynamic role that focuses on new application development. The CTO blends technology, operations and DevOps, and culture together. The CTO must incorporate the strategy and design that the business has created and translate this into technical products. The CTO must have a coherent approach to prioritizing requirements and in synchronizing the long term roadmap for many interrelated products.
- #11 The CTO focuses more on client interactions in order to better develop products for customers. CTO areas of responsibility include quality, client satisfaction, technology & business analysis, systems & infrastructure, software engineering, and product engineering. CTOs are more concerned with technology and the impact on external customers. CTOs place emphasis on the external customers to the organization and focus on how different technology can make the company more profitable.
- #12 The CTO has more influence with the CEO and board of directors due to the increased level of business responsibility. The CTO operates with a dotted line to the CEO and higher level of responsibility than the VP of Engineering. CTOs typically oversee technology issues at the executive level, including strategy and designing the way technology will be used by the business or how products will be used by customers. A CTO is more likely to be integrally involved with formulating intellectual property (IP) strategies and exploiting proprietary technologies.
- #13 The Chief Digital Officer (CDO) is a seasoned technology and business veteran that can lead corporate-wide transformational efforts to the new digital paradigm. The CDO is responsible not just for digital consumer experiences across all business touch points, but also for the whole process of digital transformation. CDOs typically manage innovative digital processes that identify strategies, business opportunities, and new technologies. The CDO then develops new capabilities and architectures with external partners, new business models, and new industry structures.
- #14 The CDO drives change and transforms the organization by integrating new digital technologies with internal applications and external marketing efforts. The CDO role incorporates responsibilities of the Chief Data Officer, who is focused on data management, and the Chief Analytics Officer, who is focused on decision management initiatives. The CDO serves as the ultimate leader who creates and executes digital, data, and analytics strategies to drive business value.
- #15 The CDO is an experienced general manager who devises and executes social strategies using digital technologies. The CDO role incorporates and expands upon vital responsibilities from the Chief Information Officer, Chief Technology Officer, and Chief Data Officer roles. The CDO analyzes the large streams of corporate data available in the digital age (i.e. big data), determines how this data relates to business function and customer experience, and then transforms businesses by breaking up siloed functions. CDOs are functioning as change agents to convert older traditional businesses to the digital world.
- #16 The Chief Marketing Officer (CMO) is a senior executive who leads sales management, product development, distribution channel management, marketing communications (including advertising and promotions), pricing, market research, and customer service. As part of the digital age, the CMOs responsibilities have expanded into omnichannels, big data, content management, and customer experience. The CMO role is going through a radical transformation due to digital disruption and customer experience changes. CMOs must seamlessly blend marketing, strategy, and data science.
- #17 The CMO handles external marketing, including content, channels, and value chain. The CMO role is highly receptive and adaptive, requiring strong leadership, strategic vision, creativity and flexibility, analytical prowess, persuasion skills, and change agent focus. The CMO must quickly shape the company’s understanding of products, sales strategies, and marketing ideas. The CMO must serve as a nexus of information from different departments.
- #18 The CMO transforms both the business and technology landscapes with digital techniques and is the ultimate owner of the digital strategy. CMOs must ensure that the digital marketing sources are connected and integrated with the traditional marketing sources throughout the organization. Both marketing teams and sales teams must work together to reach targets. Digitally enabled tools and processes have altered what products are sold, how the sales process is conducted, redefined customer relationship management, introduced new channels, and enabled competitors to enter established industries. CMOs must deliver above market growth by differentiating and enhancing the customer experience.
- #19 The CMO is the Chief Influence Officer who handles digital creation in addition to specialized disciplines including analytics and digital advertising. The CMO requires critical input from digital creation, marketing automation, advertising platforms, CRM suites, analytics, and information brokers. The CMO must be able to discover data-driven insights, design strategies and processes to carry out the vision in an omnichannel world, and serve as the organizational glue to deliver change.
- #20 How do digital leaders promote innovation and transformation? Digital innovation and transformation are being driven by changing consumer demand that has taken place with the widespread adoption and application of digital technologies. New patterns of innovation have emerged to respond to the changing business and technical environment since market leadership can now be established by mastering digital transformation. Enterprises must directly confront the clash between existing business models and new digitally enhanced business models
- #21 Digital leaders must leverage emerging digital technologies using new patterns of innovation in order to grow. Digital leaders may create value by utilizing data analytics and tools. Digital innovation and transformation include product augmentation, asset digitization, novel data combinations, and service capability codification.
- #22 : Digital leaders must drive digital transformation to streamline and enhance business processing using game changing techniques that have not been implemented in the market. Digital leaders are true pioneers and risk takers. Digital transformation enables digital leaders to pursue truly blue sky opportunities.
- #23 Digital leaders must invest in constant learning, training, and skills updates due to the torrid pace of change in the space. Digital leaders must promote MOOCs, online learning platforms, distance learning, and traditional education channels so that staff at all levels can leverage newly acquired talents and technical capabilities for firms.
- #24 Digital leaders will play a pivotal role in redefining how technology is integrated into the workplace of today and tomorrow. I hope you enjoyed the presentation on Digital Leaders.
- #25 I am a digital strategist and technologist focusing on transformative growth through digital technology solutions. I specialize in digital technology strategy, product leadership, and program management. This presentation can be reached by going to my SlideShare or LinkedIn sites. My video on this topic can be found on my YouTube site, and my more detailed white paper on this topic can be found on my LinkedIn site. In addition, presentations, videos, and white papers I have produced concerning several related topics in digital business and technology can be found on my LinkedIn, SlideShare, and YouTube sites. Buttons and links to all of these materials are included on this slide. I can be reached directly at my email address douglas.vincent.floyd@gmail.com or at my Twitter handle @dougvfloyd. Thank you.