The document discusses the challenges and solutions related to user research in enterprise design, emphasizing the difficulty in gaining support and the consequences of neglecting research, which can lead to costly mistakes. It outlines strategies for selling the value of user research, including improving insight generation and focusing on core methods to better meet user needs. Key issues include bureaucratic hurdles and the need for effective communication and project management within organizations.

1. Challenges and solutions for
the Enterprise
User research
@RianVDM

5. Enterprise
design
is
hard

6. User
needs
Biz
goals

7. User
needs
Biz
goals
User
research

8. Why it’s hard to get
support for user
research in
enterprises

9. How to sell the
value of user
research in
enterprises

10. How to improve
insight generation
of user research in
enterprises

11. Why it’s hard to get
support for user
research in
enterprises

12. It
takes
and it
costs
too long1

13. User research
shrinks to fit

14. What could
happen if
we don’t
do research

15. It’s expensive to build
products without research.
The time you “save” from
skipping the research phase
almost always comes back
to haunt you.

16. We know what’s
best2

17. Waterfalls Silos Bureaucracy

18. Discovery-based planning suggests that
managers
assume that forecasts
are wrong, rather than
right,
and that the strategy they have
chosen to pursue may likewise be wrong.
— Clayton Christensen

19. We
know
about users
enough3

20. The reason design projects
that neglect research fail isn’t
because of a lack of
knowledge. It’s because of a
lack of shared
knowledge.
— Erika Hall

21. How to sell the
value of user
research in
enterprises

22. Increased
revenue1

23. Source: Design Management Instititute

24. Reduced
cost2

25. From Software Engineering: A Practitioner’s Approach
Costofmakingchanges
1x
During
Design
100x
After
Launch
6x
During
Development

26. This is why it typically takes so many
companies three or more releases
over one to two years to get
something usable and useful. They
are using the engineering
organization to build a very, very
expensive prototype, and they
use their live customers as
unwitting test subjects.
— Marty Cagan

27. Faster
develop
mentcycles
3

28. If research slows down the
development process,
you’re doing it
wrong

29. Things might
appear
to move faster, but…

31. It’s all about
the right
argument
at the right
time

33. IA & CS Prototyping Visual Design Development
without research

34. IA & CS Prototyping Visual Design Development
with research

35. Start with
questions
instead of
answers
—Jennifer Brook

36. How to improve
insight generation
of user research in
enterprises

37. Plan for
non-
buyers
1

38. Sold to
Used by
!=

39. Control
Configurability
Compliance
Features
Get
stuff
done

40. The death spiral
As fewer people are
able to use the
software, fewer people
want to use it, until no
one uses it any more.

41. Write a concise
research
plan
2

42. Background
Methodology and Schedule
Goals
Outcomes

44. Focus on
core
methods
3

45. Exploratory
Research
Uncover unmet needs
Field visits
Concept testing
Participatory design
Design
Research
Refine product ideas
Usability testing
RITE testing
Eye tracking
Useful = Utility Usability+
Surveys
Web analytics
Assessment
Research
Measure success

46. and
Record
docume
4

49. your work
Show5

51. Jive Internal
Summary
3 biggest issues
AAA Product forces diagram
Forces applied to Jive
Why Jive?
Integrations
Information organization
Recommendations
Better project management
Built-in workflows
Next steps
Ideation and testing
Training: usability testing
Primary work tools
Email
Calendar
Other 3rd party tools
Sharepoint
Lots of other repositories
What Jive is used for
Collaboration
Communication
Document repository
Project managements
Major work tool issues
Organization
Versioning
General crappiness
Jive issues
Information organization
My stuff
Integrations
Confusion
Connection streams
Notifications
Task management
Spaces
Editor
JiveX
JiveX used for
JiveX issues
Communication Documentation
Training
Support
Help with q’s
Dream: community solves each
other’s problems
Employee engagement Gives a sense of purpose
Engagement
Newsletters link back
Editorial calendar
When people give fee
What works
Issues
Need more help on what w
Community management
Moderator comments don’t g
anywhere
Console is overwhelming
Not many people know ho
up streams
Integrations
With CRM systems
With other tools like Evernote
Photos and events
Big need for photo albums
Event management needs to be
improved
Need to know who in the org
issue is assigned to
Want to do more things them
not have to rely on tons of ma
work or hiring a contractor
Metrics
So many things you can’t do
Have to make own reports
Create Exce
CMR data
Salesforce
Email systems
Jira

53. http://bit.ly/1PsaNca

54. Challenges and solutions for
the Enterprise
User research
@RianVDM