Filemobile is a SaaS company based in Toronto that provides a social media platform for gathering, curating, publishing, and amplifying user-generated content. The document discusses Filemobile's solution for user-generated news content, including features for gathering content from mobile apps and widgets, curating the content, publishing it across platforms, and amplifying it. It provides case studies of media companies using Filemobile's platform, and highlights key stats on the platform's deployment and usage.

1. Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

2. About Filemobile
!
SaaS based Social Marketing Suite
!
Launched in excess of 4,000 apps
!
Partners: Brightcove & North Plains
!
Based in Toronto
Digital Media
Gannett
Wall Street Journal
Hearst TV
Bell Media
Disney /ABC
Fox News
Hearst TV
CBC
The Weather Network
Scientific American
BAFTA
Active Network
Digital Marketing
Honda
Ben and Jerry’s
Life is Good
Campbell’s
Tim Hortons
Colgate
Lorna Jane
JC Penney
Columbia Sportswear
Schneider's
Maple Leaf Foods
Fisher-Price
Agencies
BBDO
Taxi
Fluid
Rain 43!
Full House Interactive!
Brandfire Marketing!
Jet Cooper!
70 Mainstreet!
Draft FCB!
Publicis Canada!
Pixel Pusher!
Y&R Inc!
“Filemobile is best in class at user-generated content ” - Gannett
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

3. The Challenge:
News is real-time now. You can’t be everywhere.
Rich Media is expensive to produce or license.
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

4. The Opportunity
2013
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

5. User-Generated News: The Solution
People want to give you their photos and videos
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

6. Filemobile Platform Overview – The Four Pillars
Gather.
Curate.
Publish.
Amplify.
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

7. User-Generated News Platform Features
Media Factory provides a cross-platform suite of products
Hub - Community
Spokes – Widgets
Social Feeds
Mobile
Push to Broadcast
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

8. Filemobile user-generated news solution
See your audience in real-time and ask for content
The goal is to get dots on a map
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

9. Types of UGC Content
BORROWED CONTENT
# Your hashtag
OWNED CONTENT
! Your Program
! Your terms of use
! Uploaded to you
! Your community
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

10. Flexible: How we deliver the solution:
APIs & SDKs:
C
O
M
P
L
E
X
I
T
Y
Media Factory
Fully documented, allow for
custom application for any device
or integration in any system
Template:
Create web apps fast with our component library
White Label:
Complete turnkey web and mobile apps
Widgets:
Web iframe drop and go
TIME TO DEPLOY
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

11. Tips for geing beer UGC News
! Ask for it at the source: Mobile app
! Curate – Give audience assignments
! Geographic push notifications
! Want content? Ask for it … a lot
! Integrate into existing infrastructure
! Build a community
! Promote good content by using it
! Promote contributors @twitter handle
! Gamification
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

12. UGC News Case Studies
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

13. Case Study: CTV MyNews
!
!
Type: Gamification of citizen journalism
Client: CTV MyNews
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Info: TV / Web audience at CTV is asked to
send in photos/videos to be integrated into
the CTV MyNews experience. MyNews has
45,000 users and has driven over 14 million
page/views.
!
Contributors are engaged in a gamified citizen
journalism hub. Points and Badges are
awarded depending on the value of the
content that is contributed. The top award is
for videos that are broadcast on TV.
!
CTV MyNews Example
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

14. Case Study: CBC Alberta Floods
! Type:
Upload/Gallery Widget
! 654 photo +
! 84 video uploads in 24 hours
! 1 million u/v in 1 widget
! 2.5 million p/v
! 15 videos used in broadcast
! CBC Widget Example
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

15. Case Study – Ganne
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API: UGC Upload/Moderate/Publish
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Integrated across 100+ Local websites.
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API provides Gannett with freedom to integrate
into their CMS and Broadcasting systems.
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Over 200 million u/v have access to UGC
functionality.
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Integrated with Brightcove Video Cloud.
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Images and Video uploaded to specific “themes”
and “categories” drive page views inside
slideshows.
!
USA Today launching in the next rollout.
!
URL: Various Sites.
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

16. Case Study – The Wall Street Journal
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Widgets & Native Apps
Internal Use-Case
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The Wall Street Journal is using Filemobile to
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capture, curate and publish content from its
1,000 photo journalists.
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This team will use a native app and desktop
(adaptive widgets).
!
App is deployed via BtoB Apple Store rather
than public app store.
!
Curation in Media Factory.
!
Publishing to their CMS/MAM.
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

17. Case Study – The Weather Network
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API: Cross Platform Implementation
UGC Submission promotion every 10 min on TV.
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15 million u/v per month [comScore].
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Cross-platform implementation using APIs.
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Powering all photos and videos.
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Powering video w/ pre-roll / lower-thirds.
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User-generated photos / videos.
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Geo-filtering on 10,000 cities.
!
Push to Broadcast, Pull from Broadcast.
!
Mobile / Tablet / Desktop applications(s) for
uploading and display.
!
The Weather Network Example
!
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

18. Case Study – FOX News uReport
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User-Generated News
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Producer initiated assignments for Fox
Audience.
!
Microsite and Mobile app provide a cross
platform experience for the Fox Audience.
!
UGC video can be published to broadcast
servers.
!
Fox News Example
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

19. Demo: Widgets, Mobile & Community features
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

20. Platform Key Stats
! Deployed in : Canada, USA, Australia & Europe (Q1/2014)
! Over 50,000,000 unique visitors per month*
! Over 4 million user sessions per day
! 100 + million API calls per month
! 150,000 photos / videos uploaded per month
! 25,000 comments per month
! Over 5 million registered users
! Over 10,000,000 media items uploaded
! 20 million + media views per month
* Including % of pages on sites/applications that have our functionality
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile

21. Thanks…
@filemobile
www.filemobile.com
blog.filemobile.com
Propriety & Confidential - Copyright © 2013 Filemobile Inc.
USER-GENERATED NEWS
@filemobile