2. Current State of AmpliconTV
• Subscribers: 72
Total Views: 13,951
Average Views Per Video: 450
• Frequency of Uploads: Intermittent uploads,
no consistency regarding video uploads!
Last Upload: 8 Months Ago
3. How To Increase Those Numbers
New Plans:
• Product Reviews – In depth explanations,
Product Builds – IPC Systems
AES Cabinet Builds
Product Overviews/Announcements
• Uploads: Every couple of weeks or when we have enough products to
create videos!
• Consistency is Key! We don’t need a video to go up every day or once a
week but whatever we do decide on, we have to stick to it! If our
customers know when a video is to be uploaded then they will
automatically go and watch it.
4. The Main Element!
Product Reviews
The idea would be to create B-Roll Shots of the products from different angles, ETC and then
create a voice over with a product specialist (Or someone with a good narrating voice) talking
about the specs, features, setup, sectors it would work in and also comparisons against products
already on the market. The voice over would be recorded via a microphone and then edited
alongside the footage. Videos would look to be around 5-7 minutes in length.
As well as product reviews, we would look to do Product Unboxings, (Moxa, Keysight, EtherWan,
ETC.) Product Reveals and Announcements as well as Product Demonstrations – Explaining how
they work and where they would work. (In a Network, On there own ETC).
5. Inspirations and Examples
• Detroit Borg – 839,000 Subs
• Dom Esposito – 343,000 Subs
• Unbox Therapy – 4,000,000 Subs
• Mr ThaiBox123 – 190,000 Subs
• TechFlow – 145,000 Subs
Examples of what works! – Look at view count!
• https://www.youtube.com/watch?v=gasStdNuhHg – MTB123
• https://www.youtube.com/watch?v=xRGxC9_I1K4 - DTB
6. First Idea
Cabinet Build Time-lapse
Using a time-lapse is a great way to tell a story in a short period of time! Somehow
creating high angle shots looking down on the build, We would create a wide enough
angle to be able to see everything, yet, would not get in the engineers way!
8. Telling the Story
Instagram is a powerful storytelling platform. Now with the rise in Instagram
Video content we're expecting to see a multiplication of truly compelling
content on the platform.
Good storytelling increases the value of your brand in your stakeholders' eyes.
You'll be addressing two categories of people:
• Customers (prospective and existing ones)
• Employees (future and current ones)
• Instagram is now used by 130 million people every month
• Over 300 million users in total!
• E.G. Engineering – Products – Production
Product Build – Product Reveal – UPS/FedEx Pick Up
9. B2B Marketing on Instagram!
• What’s becoming clearer is that the lines between B2C and B2B are being
continually blurred. What works for B2C markets often works for B2B
markets; The approach, however, is sometimes different.
• B2B brands need to embrace the fact that marketing on Instagram is less
about selling the benefits of your products and services and more about
establishing deeper connections with people.
• Instagram is a channel where building and maintaining awareness of your
brand needs to come before lead generation.
• Think of Instagram as a way to grab the attention of industry influencers
and prospective clients at a time when they’re not really in ‘work mode’.
10. What we can do!
• No matter what you sell, a part of your market is among these 130 million.
Same goes for prospective employees: Job seekers scout companies' social
feeds before applying for jobs and you can be sure that includes
Instagram.
• The idea is to create and upload 60 second videos and pictures to the site
to promote and focus on new products, As well as having a starting place
for our campaigns.
11. How We Tell Our Story!
Show Surrounding Areas – Linking the company/products to the outside/real world.
Images of Railway Lines (Transport Experts),
Airports (Aviation Experts),
Roads (Slow Mo Shots of the motorways),
Brighton – Company base, Coastal area, City Life,
UPS/FedEx/TNT – Them helping us with logistics and easy movement of products
(Shots of them parked out the front).
Behind-The-Scenes Look
Pictures and Videos in the Office
Staff Birthdays
Production Line
Engineering
12. Utilising Europe and ROW!
• International
Using our international distributors to our advantage, we can ask them to send images
and videos of their offices and surroundings to be posted. Again it humanises the
brand, Opens the company and shows we are proud, willing and able to help anyone,
anywhere in the world.
13. Example Post
• The Image:
The image when being uploaded
by a B2B company should really
be indirectly associated with the
topic of the caption. You can tell
that the subject is aviation
related but you don’t know
directly the subject. The image
can then be edited to give it an
“Arty” effect. There are lots of
different filters to choose from
as well as basic contrast,
brightness and saturation edits
you can choose from.
14. Example Post
• The Caption:
The caption that goes with the
image is the main attraction to
getting your point across. It
needs to be where the point of
the post is announced but also
remembering to link it to the
Juxtaposed image. Above is an
example of uploading an image
of an aircraft on stand before
taxi, yet the point of the post
as seen in the text is to
promote Amplicon’s
knowledge base in providing
systems and solutions for
aviation companies.
15. Finally
• Consistency and Interaction is Key!
• Working and Communicating with our audience will build relationships
and draw them to Amplicon; Thus increasing likes and follows across all
our existing social platforms and should even increase through-put to our
websites and potential sales leads.
