Media Industry Trends for 2014 with Case Studies

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Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.

This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.

Published in: Business, Technology
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Media Industry Trends for 2014 with Case Studies

  1. 1. Media Industry Trends for 2014

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