Does your brand target millenials? If so, here is a quick guide to marketing your brand to reach 180m Snapchat users, worldwide.

7. PAID MARKETING

8. ● Geofilters allows businesses to cover a geographic area with a branded message.
● Those within the “geo-fence” use the branded filter to enhance their content and
share amongst their followers, maximising the organic reach of this paid option.
Bear in mind, geofilters can cover your business or event location ..or your competitors

9. Snap Ads are full-screen vertical videos which can be optimised to convert
viewers with the following interactive attachments.
App Install:
Users can install apps
through ads which integrate
with the Play and App
Store.
Web View:
Users can instantly access
websites without opening a
browser.
*Youtube/Facebook etc not
permitted
Long-Form Video:
Swipe up on the ad
and engage with
content up to 10
minutes.
Article:
Swipe to read engaging
multimedia stories.

11. ORGANIC MARKETING

12. PERSONAL SNAPCHAT ACCOUNT
1) Grow 3) Convert2) Engage
App Install: Web Traffic:Long-Form Video: Articles: AR
eCommerce
Drive existing traffic from other
socials/website/physical location and
grow new audience.
Use relevant curated content or create
and produce content through the app.
Use your organic reach to pull viewers
into your infrastructure.
Youtube/Spotify etcSocial platforms

13. ● Production
Snapchat videographers produce branded content for
your channel.
● Curation
Repurpose or curate content as well as handle
scheduling and the posting to your channel.
● Community Management
CRM solutions and social listening gather insights,
profile your following, identify advocates and
influencers.
● Monetization
Leverage your channel to generate revenue through
advertising and partnerships.

14. Benefits of an organic approach:
● Hyperlinking
Hyperlinking content will pull viewers into your infrastructure, here you can take
advantage of the paid advertising options (for free) to market directly to followers
and push them further down the sales funnel.
● Diversification
Content strategy can be aligned with wider marketing campaigns on other
platforms which allows you to benefit from increased video content which is
proven to boost engagement across all social.

15. PAID & ORGANIC
MARKETING

16. Convert viewers using
Snapchat hyperlink options
App Install: Web Traffic:Long-Form Video: Articles:
Ensure channel
engages audience
with content
Web Traffic: Use website to
direct traffic to owned
channel at the end of the
users session.
Create Snap Ad
campaign
eCommerce Youtube/Spotify etcSocial platforms

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