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PRESENTATION ON FACEBOOK MARKETING BY -
PAWNESHWARDATTRAI
This is a Presentation which is mainly based on Facebook Marketi...
Facebook Marketing
 Basic Facebook features
News Feed
Timeline (Profile)
Graph Search
 Social density of audience is ...
This PPT presented By – Pawneshwar Datt Rai
Targeted Marketing
Location (within ___ miles of a certain city)
Age
Gender
Interests
Connections
Celebrating their ...
Facebook Marketing Tools
Like Button
Brand Pages
News Feed Page Post Ads
Right-Hand Column Sidebar Ads
Mobile Ads
Fa...
Typical Facebook Marketing Campaign
 Establish Facebook brand page
 Use comment and feedback tools to develop fan
commen...
FACEBOOK CAMPAIGN PAGE !!!
This PPT presented By – Pawneshwar Datt Rai
Measuring Facebook Marketing Results
 Basic metrics:
 Fan acquisition (impressions)
 Engagement (conversation rate)
 A...
A Happy and Prosperous day to all friends.
This PPT presented By – Pawneshwar Datt Rai
Also be sure to
visit
http://www.fa...
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Facebook marketing

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A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.

Published in: Marketing
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Facebook marketing

  1. 1. PRESENTATION ON FACEBOOK MARKETING BY - PAWNESHWARDATTRAI This is a Presentation which is mainly based on Facebook Marketing and prepared by – Pawneshwar Datt Rai For Detail Information Visit on- http://www.in.linkedIn.com/in/pawneshwardattrai/ http://www.facebook.com/advertising/
  2. 2. Facebook Marketing  Basic Facebook features News Feed Timeline (Profile) Graph Search  Social density of audience is magnified Facebook is largest repository of deeply personal information Facebook geared to maximizing connections between users This PPT presented By – Pawneshwar Datt Rai
  3. 3. This PPT presented By – Pawneshwar Datt Rai
  4. 4. Targeted Marketing Location (within ___ miles of a certain city) Age Gender Interests Connections Celebrating their birthday Relationship status Language Education Workplace This PPT presented By – Pawneshwar Datt Rai
  5. 5. Facebook Marketing Tools Like Button Brand Pages News Feed Page Post Ads Right-Hand Column Sidebar Ads Mobile Ads Facebook Exchange (FBX) This PPT presented By – Pawneshwar Datt Rai
  6. 6. Typical Facebook Marketing Campaign  Establish Facebook brand page  Use comment and feedback tools to develop fan comments  Develop a community of users  Encourage brand involvement through video, rich media, contests  Use display ads for other Facebook pages and social search  Display Like button liberally This PPT presented By – Pawneshwar Datt Rai
  7. 7. FACEBOOK CAMPAIGN PAGE !!! This PPT presented By – Pawneshwar Datt Rai
  8. 8. Measuring Facebook Marketing Results  Basic metrics:  Fan acquisition (impressions)  Engagement (conversation rate)  Amplification (reach)  Community  Brand strength/sales  Facebook analytics tools  Facebook Page Insights  Social media management systems (HootSuite)  Analytics providers (Google Analytics, Webtrends) This PPT presented By – Pawneshwar Datt Rai
  9. 9. A Happy and Prosperous day to all friends. This PPT presented By – Pawneshwar Datt Rai Also be sure to visit http://www.faceb ook.com/advertisi ng/ for how-to information, best practices, and to set up your own advertisement

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