We executed this campaign for our client Future Generali General Insurance, ahead of the Union Budget, to understand people's expectations.

2. FOR
Future Generali, is a total insurance solution company
in India offering various insurance policies/plans

3. Budget Prediction
Campaign
Social Media Campaign

4. Future Generali Life Insurance
Objective
Create a buzz in the social media to get an essence of what the
fans of the page were expecting from the UNION BUDGET.
FGLI and KRDS gave the fans an opportunity to predict the
coming budget.

5. FUTURE GENERALI LIFE INSURANCE
Teaser and Contest
Buzz was created before the
prediction contest, by posting Teasers
and Buzz Posts on our Facebook Page
and Twitter Handle for the fans get to
excited about the upcoming campaign
The Contest was hosted for 2 days and 10 winners will be announced for Facebook and Twitter each.

6. FUTURE GENERALI LIFE INSURANCE
Contest
6 Questions were asked around the Union Budget and fans were asked to Predict the Budget.

7. FUTURE GENERALI LIFE INSURANCE
Facebook Stats of #BudgetPrediction
9,843 Likes 1,580 Comments
625 Shares 85,523 Reach
14.08%
Engagement Rate
633
Page Likes

8. FUTURE GENERALI LIFE INSURANCE
11.3% Engagement rate1.1K Likes
1.5K Retweets
52.9K
Twitter Stats of #BudgetPrediction
Source – Twitter Insights
53K Impressions

9. THANK YOU
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS