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How to Create Multi-Product Ads With Facebook Power Editor

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Here's a detailed step-by-step guide on how to create Facebook multi-product ads!

For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/

Even if you have no previous experience in using Power Editor, this tutorial will help you.

You will learn everything about how to create a campaign with multiple images and links and more.

And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.

Cheers!

Published in: Marketing
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How to Create Multi-Product Ads With Facebook Power Editor

  1. 1. FACEBOOK MULTI-PRODUCT ADS HOW TO CREATE WITH POWER EDITOR www.AdomasBaltagalvis.com
  2. 2. Facebook multi-what ads? In July 2014 Facebook announced a new type of ads - the multi-product ads: Multi-product ads enable businesses to showcase three products within a single ad unit, on desktop or mobile. Each product highlighted will have its own image, description and click target. “
  3. 3. Example of multi-product ad: Text Image Headline Link Description Desktop News Feed:
  4. 4. Example of multi-product ad: Text Image Headline Link Description Desktop News Feed: Mobile News Feed:
  5. 5. Initially they were only available to advertisers via Facebook ads API, i.e., you had to use a third-party advertising tool in order to create them. Now, however, it is possible to create multi- product ads in the Power Editor tool. In this tutorial I’ll show you the step-by-step process of creating one for your business. Creating multi-product ads:
  6. 6. Initially they were only available to advertisers via Facebook ads API, i.e., you had to use a third-party advertising tool in order to create them. Now, however, it is possible to create multi- product ads in the Power Editor tool. In this tutorial I’ll show you the step-by-step process of creating one for your business. Creating multi-product ads: For a more detailed guide, visit: How to Create Killer Multi-Product Ads With Facebook Power Editor
  7. 7. POWER EDITOR
  8. 8. Open Power Editor Visit https://www.facebook.com/ads/manage/powereditor/ to open Power Editor (only works on Google Chrome browser).
  9. 9. 1. Click Download to Power Editor Download to Power Editor
  10. 10. 1. Click Download to Power Editor 2. Select your Ad Account and click Download Download to Power Editor
  11. 11. CAMPAIGNS
  12. 12. 1. Click ‘+’ to create a campaign Create Campaign
  13. 13. 1. Click ‘+’ to create a campaign 2. Enter your campaign name Create Campaign
  14. 14. 1. Click ‘+’ to create a campaign 2. Enter your campaign name 3. Choose Clicks to Website or Website Conversions objective, hit Create and move to the Ad Sets tab Create Campaign
  15. 15. AD SETS
  16. 16. 1. Click ‘+’ to create an ad set Create Ad Set
  17. 17. 1. Click ‘+’ to create an ad set 2. Enter your ad set name and click Create Create Ad Set
  18. 18. Ad Set: Budget & Schedule
  19. 19. 1. Specify the budget (Per day or Lifetime) Ad Set: Budget & Schedule
  20. 20. 1. Specify the budget (Per day or Lifetime) 2. Set the schedule for the ad set: you can set a start and an end date, or leave it to run as ongoing Ad Set: Budget & Schedule
  21. 21. 1. Specify the budget (Per day or Lifetime) 2. Set the schedule for the ad set: you can set a start and an end date, or leave it to run as ongoing 3. Optional: you can set specific hours and days of the week for the ads to be active on with Ad Scheduling Ad Set: Budget & Schedule
  22. 22. 1. Click Edit Audience to choose your target audience Ad Set: Audience
  23. 23. 1. Click Edit Audience to choose your target audience 2. Specify all the targeting details in the new window that appears Ad Set: Audience
  24. 24. 1. Select the placement(s) where you want your ads to appear: Mobile News Feed, Desktop News Feed, Desktop Right Column and/or Partner Mobile Apps*. *You can only choose Partner Mobile Apps together with the Mobile News Feed placement. Ad Set: Placement
  25. 25. 1. Choose your bidding type. The default option is the so-called Optimized Cost Per Impression (oCPM) - Facebook would optimize your ads based on the objective you chose at the beginning. You would be charged for impressions (how many times the ad was displayed). Ad Set: Optimization & Pricing
  26. 26. You can choose CPC or CPM bidding type from the drop-down list. Ad Set: Optimization & Pricing
  27. 27. ADS
  28. 28. 1. Click ‘+’ do create an ad Create Ad
  29. 29. 1. Click ‘+’ do create an ad 2. Enter your ad name and click Create Create Ad
  30. 30. 1. Choose your Facebook page Create Ad
  31. 31. 2. Select Multiple images and links in one ad* 1. Choose your Facebook page Create Ad
  32. 32. 2. Select Multiple images and links in one ad* 1. Choose your Facebook page Create Ad * If you don’t see it there, multi-product ads might not be available to you yet - feel free to get in touch for any help.
  33. 33. Create Ad 1. Enter the post text
  34. 34. Create Ad 2. Enter the destination URL 1. Enter the post text
  35. 35. Create Ad 2. Enter the destination URL 3. Enter the headline and link description (optional) 1. Enter the post text
  36. 36. Create Ad 2. Enter the destination URL 3. Enter the headline and link description (optional) 4. Choose an image (optional), recommended size: 600x600px. Facebook will automatically load an image from the URL otherwise. 1. Enter the post text
  37. 37. Create Ad 2. Enter the destination URL 3. Enter the headline and link description (optional) 4. Choose an image (optional), recommended size: 600x600px. Facebook will automatically load an image from the URL otherwise. 5. Enter the see more URL - it will be displayed at the end of the ad 1. Enter the post text
  38. 38. Create Ad 2. Enter the destination URL 3. Enter the headline and link description (optional) 4. Choose an image (optional), recommended size: 600x600px. Facebook will automatically load an image from the URL otherwise. 5. Enter the see more URL - it will be displayed at the end of the ad 1. Enter the post text 6. Move to 2nd and 3rd links, repeat
  39. 39. Tracking (optional) 1. Enter URL Tags (e.g. UTM parameters) for additional tracking precision
  40. 40. Tracking (optional) 2. Select an existing Conversion Pixel or create a new one (it has to be added to a conversion page, such as /thanks) 1. Enter URL Tags (e.g. UTM parameters) for additional tracking precision
  41. 41. Example #1:
  42. 42. Example #1:
  43. 43. Example #1: On Desktop News Feed, the first two and a half products/links will appear at the beginning. After clicking on the arrow, people will see further products and the “See more at..” link - your page’s profile picture will be automatically loaded for it, so you should also consider updating it with something more striking.
  44. 44. Open Power Editor Once you’re happy with the ads, review your settings and hit Upload Changes - that’s it!
  45. 45. As you can see, the ads will look much better if you select squared images that are at least 600x600px in dimensions. Example #2: Desktop News Feed
  46. 46. Example #2: Mobile News Feed On mobile devices the user will have to swipe left to see further links. Again, squared images look much better than those that were automatically loaded from the pages.
  47. 47. BEYOND
  48. 48. 20% Text Rule: Sadly, the ad in this example will not be approved - the images contain more than 20% of text, which is against Facebook advertising rules. That might be a problem with a lot of automatically populated images, so you will need to select new images for your ads to be approved.
  49. 49. Creative Examples #1: Use multi-product ads to showcase products from the same category to get more ad engagement:
  50. 50. Creative Examples #2: Show the actual benefits of using your products of services with sequential storytelling:
  51. 51. THE END That’s it! I hope you found this tutorial useful. If you have any questions or comments, feel free to let me know! You can find me at: • www.AdomasBaltagalvis.com • @adomasb • Cheers, A.B.

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