Facebook Advertisement Overview

1. FACEBOOK ADVERTISING
OVERVIEW

2. FACEBOOK
ADVERTISING
OVERVIEW
• There are 5 basic types of
Facebook Ads
1. Image
2. Video
3. Carousal
4. Canvas (Collection)
5. Dynamic Product
6. Lead from Ad

3. IMAGE ADS
• It is recommended to use image of your brand. Using
high quality and catchy images can drive people to visit
your page and site.
• It is the most common type of Facebook ads. These are
used to promote a special item.

4. VIDEO ADS
• Videos are second most common type of Facebook ads.
Through videos, one can promote their businesses easily.
• It is important to make videos short yet attractive in a
way that it attracts more and more customers.
• When a company plans on creating retargeting audience,
he can easily use the information which Facebook tracks
about how long one watches a video.

5. CAROUSAL
ADS
• These show different cards each linked with a specific
destination. It allows one to add up to 10 different
images with their headlines, description, URL.
• Viewers can easily scroll through these images and see
the content available.
• This is an effective way of attracting customers and
leading them to specific webs associated with each
image.

6. CANVAS ADS
• It includes multiple shopping posts. This is a recent
format developed for mobile users only.
• These users can easily view the products on their cell
phones and make purchases through it.
• Customers can even browse through the products
without leaving the Facebook application which makes it
feasible and more popular.
• It creates interactive ads by combining images, videos,
CTA buttons, GIFs, and texts.

7. DYNAMIC
PRODUCT
ADS
• It shows products to the people who have somehow
shown interest in your website, application or
somewhere else.
• Once you have uploaded your catalog and started your
campaign, it keeps on finding the right people who are
involved in your services.

8. LEAD FORM
ADS
• It is based on forms and when a person clicks on your ad,
a form pops up, which called a Landing Page.
• This form (landing page) can be customized as per your
needs.

9. FACEBOOK
ADVERTISING
OVERVIEW
1. Ads can be placed at different places;
newsfeed, sidebar, audience network,
etc.
2. This extends the Facebook advertising
reach
3. There are two basic methods of
managing Facebook
4. Ad's manager; is a standard
dashboard to for creating and
managing Ads
5. Business manager suite; allows
managing Ads, posts and inbox