The document provides tips for increasing conversion rates through income filtering in AdWords, covering both manual and automatic methods for setting bids. It emphasizes the importance of landing page optimization, including A/B testing, trust-building elements, and features like exit pop-ups and live chat. Additionally, it highlights the role of web page speed and tools for optimizing landing pages.

1. Tips For Increasing Conversion Rate
By Sanal John

2. How Income Filtering Is Done in
AdWords

3. The Manual Way

4. How Income Filtering Is Done in
AdWords

5. The Automatic Way

6. Bids By Income
Set Bids for Each Income Bracket Individually and Only When Statistically
Significant Data Is Available

7. Landing Page Optimization

8. A/B Testing

9. Increase trust by adding a privacy policy link

10. A strong headline

11. Clean & Attractive Design

12. Should be Responsive

13. My Suggestions

14. Quick Contact Button

15. Exit Pop up
This popups appears when a user going to close the tab.

16. Examples

17. Reports Says
A well-executed exit pop-up can increase leads by
600% or more.

18. Live Chat

19. Page Speed

20. How Does Web Page Speed Affects
Conversions?

21. Tools For Optimizing Landing Pages

22. Heat Maps

23. Page Speed Insights

24. Questions ?