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Turning Browsers into Borrowers: Adapting retail techniques for the library.

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Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)
Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)

Fiona Edwards of Opening the book on how libraries can use retail techniques to enhance the service that they offer in their library.

EducationBusiness
1 of 28
Turning browsers into borrowers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence of shopping behaviour ,[object Object],[object Object],[object Object]
Retail techniques to tempt browsers ,[object Object],[object Object],[object Object],[object Object]
What libraries can learn from bookshops ,[object Object],[object Object],[object Object],[object Object],[object Object]
Location
Angles
Face-on books on free-standing displays
Face-on books on library shelves
Signage using bookshop categories
Well-stocked, attractive displays tempt readers
What book shops do well but libraries find more difficult ,[object Object],[object Object]
 
What libraries can do instead – and better! ,[object Object],[object Object],[object Object]
First impressions: Quick Choice tempts browsers with attractive book covers
Less is more: Quick Choice makes choosing easier
Face-on display on library shelves clearly brands non-fiction areas
Face-on display on library shelves introduces new reading experiences to browsers – of any age
Feature shelf offers readers the Quick Choice experience on the library shelves
Enthusiastic borrowers are a great resource – encourage reader-to reader recommendation
Frontline course ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample online exercise
Interactive learning
Feedback from Scottish Frontline trainees ,[object Object],[object Object],[object Object]
Frontline: Browsers into borrowers ,[object Object],[object Object],[object Object],[object Object]
Frontline: Browsers into Borrowers
[object Object]
Skill development with Frontline
Feedback from staff using Browsers into Borrowers ,[object Object],[object Object],[object Object],[object Object]

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Turning Browsers into Borrowers: Adapting retail techniques for the library.