Email marketing remains the most effective online marketing way to directly reach your prospects and clients. Join Wendy and June of bWyse to explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Register to attend our FREE webinar and learn how to create professionally designed, effective email marketing campaigns that drive more traffic to your website.
At the end of our edutainment workshop you will:
-Understand the tools for designing emails
-Be able to grow your contact database
-Know how to leverage social media with your email
-Have an email marketing strategy you can implement
-Understand the different types of email campaigns
-Be able to improve sales conversions through email
-And much, much more!
Email marketing allows you to easily keep in touch with your customers. It is one of the most effective ways to retain your customer base. Join us to learn the key leverage points for a successful email marketing campaign.
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Business Models for Writers | Content Creation, Dissemination, and MonetizationMBA ASAP
Content Production Workflow
Or
Enter the Matrix
I would like to share with you ways I have used to build and expand your brand and writer’s platform by creating a personal media ecosystem. Content is King. We all work and aspire to create great content with readers and audiences and fans in mind. We have repositories of content and ideas that can be leveraged and repurposed in different formats across multiple channels to increase awareness and capture new fans and customers. 1,000 true fans can support a sustainable artistic livelihood.
Potential readers have a wide variety of choices in the way they consume and enjoy information and content that begins as writing. You can monetize your writing by getting creative about repurposing your content across a variety of social media and sales channels. A digital first strategy focuses on taking advantage of platforms and partners that are very inexpensive and in many cases costless. Become aware of business model choices that create multiple revenue streams.
I will show you my content production workflow that stems from my writing and forms a matrix of properties that are then promoted and sold in a variety of ways. Leverage computer and web tools for content repurposing and do it all yourself. These ancillary revenue streams and promotional channels can help you support a sustainable creative living.
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Business Models for Writers | Content Creation, Dissemination, and MonetizationMBA ASAP
Content Production Workflow
Or
Enter the Matrix
I would like to share with you ways I have used to build and expand your brand and writer’s platform by creating a personal media ecosystem. Content is King. We all work and aspire to create great content with readers and audiences and fans in mind. We have repositories of content and ideas that can be leveraged and repurposed in different formats across multiple channels to increase awareness and capture new fans and customers. 1,000 true fans can support a sustainable artistic livelihood.
Potential readers have a wide variety of choices in the way they consume and enjoy information and content that begins as writing. You can monetize your writing by getting creative about repurposing your content across a variety of social media and sales channels. A digital first strategy focuses on taking advantage of platforms and partners that are very inexpensive and in many cases costless. Become aware of business model choices that create multiple revenue streams.
I will show you my content production workflow that stems from my writing and forms a matrix of properties that are then promoted and sold in a variety of ways. Leverage computer and web tools for content repurposing and do it all yourself. These ancillary revenue streams and promotional channels can help you support a sustainable creative living.
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
There is no doubt that turning an idea into a profitable and scalable venture is a dream come true for many passionate entrepreneurs out there. So what can possibly stop a person from living a dream?
Through the SlideShare and complete post at (http://abdoriani.com/how-to-bootstrap-a-startup/) you will realize that if you convince yourself that no matter how complex and advanced your solution is, you can always go from an idea to validation using available and affordable resources, you will always find a way to make it happen this way.
Words are Tricky: Creating shared understanding with EthnographyKevin Matheny
Understanding what someone really means can be hard. This presentation offers ethnographic techniques for discovering information, increasing understanding and documenting knowledge.
Originally presented at Product Conf 2017: http://devjam.com/productconf_2017/
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
The Net has indeed supplied individuals with infinite chances to be amused, be informed, and first and foremost, to earn fast cash. Due to the streaming lucrative opportunities, one may find online, a call for the quickest ways to do so has swamped the minds of a lot of individuals.
This book provides you with the particular steps to bringing in fast bucks via the Net. I'll teach you how you are able to become the boss of your own destiny as you work on your very own time and simply sit in front of your computer as you expect profits to roll in.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
There is no doubt that turning an idea into a profitable and scalable venture is a dream come true for many passionate entrepreneurs out there. So what can possibly stop a person from living a dream?
Through the SlideShare and complete post at (http://abdoriani.com/how-to-bootstrap-a-startup/) you will realize that if you convince yourself that no matter how complex and advanced your solution is, you can always go from an idea to validation using available and affordable resources, you will always find a way to make it happen this way.
Words are Tricky: Creating shared understanding with EthnographyKevin Matheny
Understanding what someone really means can be hard. This presentation offers ethnographic techniques for discovering information, increasing understanding and documenting knowledge.
Originally presented at Product Conf 2017: http://devjam.com/productconf_2017/
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
The Net has indeed supplied individuals with infinite chances to be amused, be informed, and first and foremost, to earn fast cash. Due to the streaming lucrative opportunities, one may find online, a call for the quickest ways to do so has swamped the minds of a lot of individuals.
This book provides you with the particular steps to bringing in fast bucks via the Net. I'll teach you how you are able to become the boss of your own destiny as you work on your very own time and simply sit in front of your computer as you expect profits to roll in.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
As a small business owner, you need strategies to get the word out and to keep your name in front of prospects and customers. Blogging and e-mail newsletters are a great way to establish yourself as a thought leader.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Get Started with Email Marketing in the Social Age
As a small business you're busy, but you also know you need to do some marketing to keep your business growing. That's where email and social marketing and come in! If you're still trying to figure out how to get started with social AND somehow make it work with your email marketing, or just trying to get an email out the door, this is the session for you! Join Education & Training Manager Jill Bastian as she covers some basics on how to get your social media and email marketing working together.
• Email marketing best practices
• A basic overview of social media
• How to integrate email marking with social media
• Ideas to get started
“The Best of the Email Swipe File” highlights 20 emails from the more than 160 and counting emails that we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical.
Amazes.me: How to build a personal brand using LinkedInThe Doctor is In
The outline of my presentation about Personal branding using LinkedIn - available as a custom presentation by Digital Biographer David Petherick. Book this speaker at http://www.amazes.me/contact-david/public-speaking-by-david-petherick-linkedin-expert-digital-biographer/
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
The 5 Design Trends behind 'The Best of the Email Swipe File'Chad S. White
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
Email marketing is one of the best ways to effectively engage with your customers. In fact, 70% of companies say it brings in their best ROI. But you don’t have to be an email guru to send a fabulous email.
This webinar will go beyond the basics of email campaigns to cover:
- The importance of technology and mobile campaigns
- Examples of effective email campaigns
- How to create a simple email in minutes
Sign up for free email marketing! Visit http://www.verticalresponse.com/deluxe
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Find out how to use email marketing to nurture sales leads and increase sales. Here is the slide deck from Right On - No Bull Marketing's webinar on email marketing. You can watch the webinar here - http://youtu.be/iUsppNNaa90
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have search for local business! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to result in first page search engines ranking. Register to attend our FREE workshop and learn competitive ways to land your website on the first page of the search engine result!
At the end of our edutainment workshop you will:
-Be ready to claim your local and places listings
-Be able to validate your local and places listings
-Know how to COMPLETELY fill out your profiles
-Be ready to optimize your local and places listings
-And much, much more!
Rank Higher on Search Results! Over 45% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Free Webinar: How YOU Can Create Videos for Your WebsiteJune Bachman
Incorporating video into your website will help you rank on page one of the search engines! Join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website and on your Social Media accounts. Learn how to make video blogs, update your YouTube channel and improve your Facebook videos.
Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin?
Join us as we explore the world of video and learn how to create, edit and add videos to your website.
Do you want to drive more traffic to your website using Search Engine Optimization - but don't know what to do? Join Wendy and June from bWyse to learn everything you ever wanted to know about Search Engine Optimization, but didn't know who to ask! Register to attend our FREE webinar and learn SEO techniques you can implement.
At the end of our edutainment workshop you will:
· understand your best keywords to use
· know the meta data for each website page
· understand all on-page elements to improve ranking
· be able to incorporate other important SEO techniques!
· And much, much more!
A perfect place for beginners – you will leave with the ability to make improvements to your website right away!
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have searched for local businesses! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to rank on the first page of Google and Bing! Register to attend our FREE webinar and learn competitive ways to land your website on the first page of the search engine results!
At the end of our edutainment workshop you will:
· Be ready to claim your local and places listings.
· Be able to validate your local and places listings.
· Know how to COMPLETELY fill out your profiles.
· Be ready to optimize your local and places listings.
· and much, much more!
Why Should You Attend?
Rank Higher on Search Results! Over 53% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Do you have a brick and mortar business and want more foot traffic to come through your doors? Do you want to drive more traffic to your website through Local Search Engine Optimization - but don't know what to do? This class will share the answers with you!
Signs Your Blog Sucks: And How to Fix It!June Bachman
You can transform your blog into a search engine friendly traffic generator. Join Wendy and June of bWyse to learn all the nitty-gritty details of blogging. Register to attend our FREE webinar and learn the raw truth about how to blog, what to blog and why you should blog. Bring your questions for a fun and entertaining, informative hour.
At the end of our edutainment workshop you will:
· Know how to get your blog started.
· Have a plan to create your publishing schedule.
· Be motivated and inspired to keep it going.
· Understand how to promote your blog.
· Know how to write engaging content.
· Be able to get more traffic to your blog.
BONUS – Blog topics to get you started!
You know you should be blogging - right? Learn how to get started & the next steps to drive even more traffic to your website. Great Blogging Strategies & How To's. This class will share the answers with you.
Don't Get Left Behind: Design Trends for 2017June Bachman
Website design can make or break how well your website works. Join Wendy and June of bWyse to learn the best web design practices to support your user effectiveness.
At the end of our edutainment workshop you will:
· Know the best website practices & trends.
· Understand fresh design techniques for 2017.
· Know what design strategies work on sites & why.
· Understand old school techniques to remove.
· And much, much more!
Content Marketing: Improve Your Web & Social Media WritingJune Bachman
Good website content is essential to creating a good user experience. Users need to quickly and easily be able to understand what you're saying on your web pages. Join Wendy and June from bWyse where you'll learn what good content is ... and how to easily create it! This workshop is promised to be fun, interactive and informative.
At the end of our edutainment workshop you will:
· Be able to write offers and showcase products.
· Write for readability and user conversion.
· Write for Search Engine Optimization.
· Be able to create a blog publishing calendar.
· Know where to find content inspiration
· and much, much more!
Why You Need A Mobile Website - bWyse Workshop UPDATEDJune Bachman
There are 8 billion people in the world - 4 billion cell phones and 1.4 billion are smart phones! Half of all searches are done on a mobile device!! Join Wendy and June of bWyse as we explore the mobile world to help you determine if now is the time to create a mobile website for your business.
bWyse Internet Marketing Workshop - Video and YouTubeJune Bachman
Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? If you're ready to make your website more engaging to your visitors, you'll want to join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website.
Topics covered include:
· Why Video is so very important
· How You Can Use Video on Your Site
· Basic Editing Techniques
· Basics of YouTube
· and much, much more!
Twitter is becoming more and more important as a social media platform. Is your business using Twitter effectively? Do you wonder if your business should be on Twitter in the first place? Join Wendy and June of bWyse as they explore the ins and outs of why and how Twitter can work for a business. This interactive and entertaining presentation will have you laughing and learning.
Topics covered include:
· How to create your account
· Complete your profile
· Who you should be following
· How, when and why to follow others
· Tools to be more efficient and more!
16 Ways YOU Can Market YOUR Website for Low or No CostJune Bachman
We all have more time than money … Join Wendy and June of bWyse to learn 16 specific things you can start doing writing away for practically no or low cost to market your website more effectively. This interactive presentation will have you walking away with an action plan you can implement right away. This presentation is based on the book bWyse wrote 16 Ways YOU Can Market Your Website.
Topics covered include:
· Website content.
· Navigation and the visitor’s experience.
· The importance of local search.
· Gaining link popularity.
· Managing email marketing.
· Becoming an expert through article distribution.
And more!
bWyse Workshop: Do You Need A Mobile Website?June Bachman
There are 8 billion people in the world - 4 billion cell phones and 1 billion are smart phones! Half of all searches are done on a mobile device!! Join Wendy and June of bWyse as we explore the mobile world to help you determine if now is the time to create a mobile website for your business.
bWyse Internet Marketing Workshop with SENSE: Google Plus for BusinessJune Bachman
Small business owners MUST be using Google+, or they risk losing ranking for their websites. Join Wendy and June from bWyse Internet Marketing to explore Google+ and discover how to use it to promote your small business. Leave knowing how to incorporate your Google+ strategy into your current marketing plan.
You Will Discover:
· Setting up your Google+ Profile
· Working with Google+ Circles
· HangOuts and HelpOuts
· Working your business brand page
· Optimizing your Google+
· Add Google+ to your marketing efforts
· and much, much more!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Free Webinar: E-Mail Blasts Made Easy: Best Practices Revealed!
1. Email Blasts Made Easy:
Best Practices Revealed
Presented by:
Wendy Ogryzek
7/11/2020 www.bWyse.com 1
#GotbWysed
Please check-in on Facebook or Twitter!
WENDY ~ Have attendees take a moment to check-in on Facebook and/or
Twitter
Using the hashtag #GotbWysed
1
2. Welcome
7/12/2020 www.bWyse.com 2
Thank you for joining us today!
– We are "bWyse Internet Marketing“
Family-owned digital marketing firm
–In our 18th year of business
–We like to help small businesses grow
their businesses!
WENDY – Thank the attendees for joining our webinar today!
Thank you for joining us today!
• We are "bWyse Internet Marketing“ Family-owned digital marketing
firm
• In our 18th year of business
• We like to help small businesses grow their businesses!
2
3. The bWyse Team
7/12/2020 www.bWyse.com 3
WENDY – Please introduce us to our audience.
I’m Wendy Ogryzek –
• I am your presenter today!
• Please note … I may “give it to you raw!”
Joining me today is my sister, June –
• She is my “support staff” and works the slides and presentation
• June is also, “My Brain” … I take her where ever I go!
• If you need “nice” – chat with June … she is more diplomatic.
Also on the webinar today is my niece, April –
• She is our CHAT support.
• Please feel free to ask questions during the presentation,
and also via the chat.
• April will occasionally interrupt me – to ensure I answer
your questions
3
4. Welcome
• Housekeeping
– After the webinar (tomorrow) you will receive
an email:
• The webinar will be recorded and can be
downloaded
• You will also be able to download Wendy's Notes
7/12/2020 www.bWyse.com 4
PLEASE ... ask lots of questions
during the presentation!
WENDY – Let the audience know they will receive an email (tomorrow)
With access to the webinar recording, and access to our intranet
Where they can download a copy of your notes.
Housekeeping
• After the webinar (tomorrow) you will receive an email:
• The webinar will be recorded and can be downloaded
• You will also be able to download Wendy's Notes
PLEASE ... ask lots of questions during the presentation!
4
6. CHAT QUESTION
Have you started to optimize your website?
– IN THE CHAT BOX -
– Enter your business name and,
– A. Nope - not at all
– B. Yes - but only a little bit
– C. Yes - but not sure it is working
– D. Yes - and my page ranks on the first page of
Google!
– E. I'm not sure
7/12/2020 www.bWyse.com 6
Wendy- Ask the chat question, and give attendees a chance to reply in the chat
box
• Tell participants the can find the CHAT in the bottom menu
• Read some of the responses
6
7. About Email Marketing
Email has the best ROI!
7/11/2020 www.bWyse.com 7
Email has the BEST Return on Investment – as compared to other marketing
efforts.
• Email generates $44 of revenue for each $1 spent!
• Email makes it easy for readers to purchase from you … they
just have to click on a link!
• 77% of consumers choose email as their PREFERRED channel of
receiving promotional messages from businesses.
• Open rates for email are actually still growing … more emails are
being opened.
• 91% of people check their email at least once per day.
• People still use email more than they use social media
• If you haven’t yet employed an email marketing strategy … now is the
time!
7
8. Email Marketing Benefits
• Inform/Educate
• Talk about your company, product or
service
• Stay in front of your audience
• Establish yourself as an expert
• Build relationships and trust
• Drive traffic back to your website
7/11/2020 www.bWyse.com 8
Why bother? What's the point of sending out emails?
• Inform/educate your prospects and customers
• Talk about your company, product or service
• Stay in front of your audience
• Helps remind your customers/prospects that you're there!
• Establish yourself as an expert
• For your business
• Also for your industry
• Include links to articles of useful information
• Build relationships and trust
• This is your ultimate goal … you want others to THINK of you
FIRST!
• Maintain loyalties
• Drive traffic back to your website
• Ultimately can increase conversions and SALES
8
9. Email Best Practices
• The FROM email address and the SUBJECT
LINE are extremely important!
(Company Name) (Call to Action to get email opened!)
7/11/2020 www.bWyse.com 9
The FROM Email and the SUBJECT LINE are the two most important parts of
your email.
• These two items determine if someone is going to OPEN your email
and read it.
• Your FROM Email Address tells the reader who is sending the email to
them. Do they know you? Should they be opening emails from you?
• Use your company name
• People remember company names more easily than names of
people
• Company names typically get more opens that names of people
• Your Subject Line tells people what to expect in the email
• Can Spam law states the subject line MUST match the content
of the email
• Ie) You Won, or It's Free - but the email contents isn't
about that.
WENDY – DO NOT GO INTO CAN SPAM HERE … We cover that in detail
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10. LATER ON
• Be creative, and write subject lines that will inspire
people to want to open your email
• 40 - 50 characters (some programs limit the size of
the subject line)
• Don't use all caps - but one word in all caps is ok
• Avoid overusing punctuation
WENDY – Reference the Email Blast Example Document…
from address & subject line
• Subject Line Tips Include:
• If you're targeting a location, use that in the subject
line "Great News for Seattleites!"
• Pose a question in your subject - increases open
rates
• Shorter subject lines perform better … keep it under
50 characters
• Add Call to Action in your subject line
• Convey a sense of urgency or timeliness
• Be specific - tell readers what to expect
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11. Email Best Practices
• Write a compelling Pre-header
• Include lots of Links
• Use Images to visually entice readers
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Other elements that are important include:
• Pre-header - (the first line of text in your email)
• Some email programs pull this text into the subject line
• Gmail, MacMail & MobilePhones use pre-header text
• More mobile devices are displaying the pre-header text
right below the subject line.
• Make the content of the pre-header different than the subject line
• Provide more compelling info to entice readers to open the email
WENDY – Reference the Email Blast Example Document … bWyse – PRE-
HEADER
• Links - What are you trying to get people to do? What's your goal?
• Use LOTS of links to get the readers to take your desired action!
• Give your recipients lots of opportunity to get to your website
• Use “READ MORE” links - Couple lines of text + read more link
• Make your emails more social by including a link to SHARE on
Twitter or Facebook
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12. • Use call to action buttons - Buttons get more clicks!!
• Distinguish your call to action by color, placement or
text … to make it easily stand out
WENDY – Reference the Email Blast Example Document …
Garlic Jim’s - LINKS
• Images - Engage your audience and increase users
taking action
• Images make your email more interesting and
compelling
• Think about what your audience sees when they
look at your email
• Images will break up blocks of text making it
easier to read
• Brand with your LOGO! Your email will look more
professional
• Turn your images into Links - Readers EXPECT
images to be clickable!!
• Product images
• Images of your events
• Balance of text/image
• 75/25 rule applies here. (may vary by industry
… ie) art gallery will have more images
• Keep it balanced … too many images, or images
that are too large, are spam filter triggers
• Break up your email into sections
• Use bullets to make it easier to scan
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13. WENDY – Reference the Email Blast Example Document …
Luke’s Automotive- IMAGES
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14. Email Best Practices
• Write Interesting Content
– What's your story?
– Put your audience first
– Content is MORE than just words …
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Write Interesting Content
WENDY – Reference the Email Blast Example Document… Garlic Jim’s –
INTERESTING CONTENT
• What's your story?
• People want to know what's up behind the scene
• Be conversational and informational (avoid sales pitches!)
• Don't be too promotional
• Simple and straight to the point
• Put your audience first
• What are your readers expecting to receive??
• Match email content with reader's expectations
• What's their pain … and how can you help them relieve it
• Your readers must desire your content
• They must invite you into their circle of trust
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15. • The best marketers and salespeople are storytellers
• Content is MORE than just words …
• Images
• Videos - still tricky … screen shot the video & link to
where the video is hosted
• Live & recorded demos
• User generated - quotes, testimonials
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16. Sending Emails … Strategies
• Test & Check your email before you send
it out
• Keep Mobile users in mind
• When to send … general practices
• Saturdays and Sundays … highest opens, most clicks,
more transactions, and bigger revenues
• Monday … highest revenues per email
• Friday … highest click through rates
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• Test & Check your email before you send it out
• Don't use all caps too much (only for emphasis, occasionally)
• Don't use too many different colors
• Font size should be at least 14 point … but larger is better)
• Do not copy into your editor from MS Word … the MS Word code
is a spam filter trigger
• Create a test list - send to yourself
• Use gmail, outlook, hotmail, yahoo accounts - to see how your
recipients will view your emails
• Keep Mobile users in mind
• As much as 65% of emails are opened on Mobile devices
• Use a one column format for mobile
• Large buttons for call to action
• When to send … general practices
• B2C - best responses occur on nights and weekends
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17. • Later mid-morning / early afternoons increases
opens
• Best times/days to send can vary by industry or
audience - B2B vs. B2C … however, in general the
following applies:
• Saturdays and Sundays … highest opens,
most clicks, more transactions, and bigger
revenues
• Monday … highest revenues per email
• Friday … highest click through rates
• Researchers indicate, the responses have
changed … could be due to the fact that fewer
emails are sent during these time frames
• For example for years the studies
reflected the best day to send was
Tuesdays … Everyone started sending
on Tuesdays and that has diluted the
opens, clicks and conversions.
• Don’t send it out on Tuesdays!!
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18. Avoiding Spam Triggers
• Follow the 2003 Can-Spam Law
– CAN-SPAM - Controlling the Assault of Non-
Solicited Pornography And Marketing
– Never use deceptive headers, from-names, reply-tos, or
subject lines.
– You must always provide an unsubscribe link.
– Remove recipients from your list within 10 business
days.
– The unsubscribe link must work for at least 30 days after
sending.
– You must include your physical mailing address.
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• Follow the 2003 Can-Spam Law
http://www.ftc.gov/tips-advice/business-center/can-spam-act-compliance-
guide-business
• If you’re sending commercial email (selling or promoting stuff):
• Always DO these things:
• Do include your valid physical postal address in every
email you send out.
• Do provide a clear and obvious way to opt out of every
email you send out, and honor the unsubscribe within 10
business days.
• Do use clear "From," "To," and "Reply to" language that
accurately reflects who you are. This applies to the person
or business sending the message, as well as the domain
name and email address.
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19. • DON'T ever do these things:
• Don't sell or transfer any email addresses to
another list.
• Don't make it hard to unsubscribe from
emails.
• You cannot
• charge a fee
• require a recipient to provide personally identifying
information beyond an email address
• make recipients take extensive steps other than
simply replying to an email or visiting a single page
on a website to unsubscribe themselves from your
emails.
• Don't use deceptive subject lines in your
emails that misrepresent the contents of your
message.
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20. Email Platforms
• Mailerlite - www.mailerlite.com
• Mail Chimp - http://mailchimp.com/
• Constant Contact -www.constantcontact.com
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There are tons of email programs to use to send bulk emails.
• They each have minor pros and cons … at the end of the day, base
your decision on:
• Ease of Use – It is easy for you to manage subscribers and
create emails?
• Your Budget – What can you afford to spend?
• The three platforms most used by smaller businesses are:
• Mailerlite
• Mail Chimp
• Constant Contact
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21. Questions?
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Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!! ☺
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