This presentation details a fresh approach towards a job search in today’s very competitive environment. There is an outstanding job out there for you and only one company is going to be lucky enough to benefit from your efforts. That said, they won’t find you unless you find creative ways to reach out to them. This presentation is full of ideas to get you focused, creative and going out on more interviews in less time.

1. Marketing Yourself During a Job Search
Letting the world know you’re ready to work!
By Kevin Panet, MS HRM, SPHR
www.KevinPanet.com
www.linkedin.com/in/kevinpanet
2011, Kevin Panet, www.KevinPanet.com

2. Overview
• Find your focus
• Build your brand
• Utilize multiple approaches
– The basics
– Job boards
– E-mail marketing
– Professional networking
– Social networking
– Physical networking
– Unique Ideas
• Remain optimistic!
2011, Kevin Panet, www.KevinPanet.com 2

3. There is no 1 tool
• Don’t rely on a single strategy
• Don’t limit yourself
• Use many methods
2011, Kevin Panet, www.KevinPanet.com 3

4. Utilize Multiple Approaches
• Paper resume
– Functional
• Many skills, little experience.
– Chronological
• Historical emphasis on
accomplishments.
– Bullet Bio Resume
• Electronic resume
– Designed for “key word” searches
• Business cards
– Professional
– VistaPrint.com
2011, Kevin Panet, www.KevinPanet.com 4

5. Utilize Multiple Approaches
E-mail Marketing:
• Keep your network alive.
• Proactively send your resume to
target companies.
• Keep your promises.
• Don’t rely on formatting.
• Use a signature block.
Jane J. Seeker
Administrative Professional
(213) 555-1212
www.LinkedIn.com/in/JaneSeeker
JaneSeeker@Gmail.com
Currently in an active job search
• Always be professional.
2011, Kevin Panet, www.KevinPanet.com 5

6. Find your focus
• Know exactly what job you want.
– Job Title
– Industry
– Location
• Consider both long and short
term goals.
• Make sure it’s something you
can live with.
• Understand you have choices.
If you don’t know where you’re
going, any road will take you there.
2011, Kevin Panet, www.KevinPanet.com 6

7. Build Your Brand
• What do you stand for?
• What do you have to offer?
• What makes you special?
• How do you wish to be known
in the job market?
• Marketing 101 “The 4 Ps”
– Product (You and only you!)
– Price (Salary)
– Place (Location)
– Promotion (Awareness)
2011, Kevin Panet, www.KevinPanet.com 7

8. Utilize Multiple Approaches
The job boards:
• Post on the “big boards.”
• Post on “specialty” boards.
• Keep track of where you posted.
• Update once a month.
• Someone might find you.
• Don’t count on it!
2011, Kevin Panet, www.KevinPanet.com 8

9. Utilize Multiple Approaches
Professional Networking:
• Join Professional Societies.
• Attend professional meetings.
• Share your knowledge.
– Contribute to discussions
– Give presentations
– Write articles
• LinkedIn.com is REQUIRED!
2011, Kevin Panet, www.KevinPanet.com 9

10. Utilize Multiple Approaches
Social Networking:
• Part of your on-line presence.
• Keeps you in touch with family
and friends.
• You control the information.
• Leverage status updates.
2011, Kevin Panet, www.KevinPanet.com 10

11. Utilize Multiple Approaches
Physical Networking:
• It’s a contact sport.
• It gets you away from the
computer.
• It makes you a “real person.”
• Helps to promote your brand.
• You can’t e-mail a handshake!
2011, Kevin Panet, www.KevinPanet.com 11

12. Utilize Multiple Approaches
Unique Ideas:
• Find ways to get creative
– Stand out
– Have fun
• Samples of work
• Personal website
• Personal brochure
2011, Kevin Panet, www.KevinPanet.com 12

13. Remain Optimistic
• “Act” optimistically!
• Always have a winning smile.
• People want to be uplifted.
• No one likes a “Grumpy Gus.”
• Surround yourself with
positive people, images,
sounds, etc.
• You will find a job!
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14. You will get there!
2011, Kevin Panet, www.KevinPanet.com 14

15. Summary
• Find your focus
• Build your brand
• Utilize multiple approaches
• Remain optimistic!
• You will be hired!
2011, Kevin Panet, www.KevinPanet.com 15