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Sinking Or Swimming: The State of Ohio Public Library Web Sites

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Sinking Or Swimming: The State of Ohio Public Library Web Sites

  1. 1. Swimming or Sinking? Laura Solomon Library Services Manager OPLIN [email_address]
  2. 2. Why should we care? <ul><li>Our face to the world </li></ul><ul><li>People often see the site before they see the building </li></ul><ul><li>Web sites can lose patrons </li></ul>
  3. 3. Why did I do the study? <ul><li>Casual observations </li></ul><ul><li>Questions from colleagues </li></ul><ul><li>Overall confirmation of perceptions </li></ul><ul><li>A little nuts, maybe. </li></ul>
  4. 4. Methodology <ul><li>Jakob Neilsen’s 113 points </li></ul><ul><li>Narrowed down to 61 points </li></ul><ul><li>211 library sites evaluated </li></ul><ul><li>211 * 61 =12,871 criteria = HEADACHE </li></ul><ul><li>Pass, fail, N/A </li></ul><ul><li>Used Neilsen’s scoring </li></ul>
  5. 5. The Results
  6. 6. Communicating Information About the Library: Are we communicating?
  7. 7. Communicating the Purpose of the Site: Does the site *have* a purpose?
  8. 8. Content Writing: Do we know how to write for the Web?
  9. 9. Credits and Dates: Small but important
  10. 10. Graphic Design: How do we look?
  11. 11. Graphics & Animation: Are we using these wisely?
  12. 12. Library Specific Issues: Problems often seen on library web sites
  13. 13. Library Specific Issues: Problems often seen on library web sites (con’t)
  14. 14. LOLcat break
  15. 15. Links : Are we leading the way?
  16. 16. Navigation: Are we making it easy?
  17. 17. Search: Who has it?
  18. 18. Is it intuitive?
  19. 19. Tools & Welcomes: Things visitors DON’T WANT
  20. 20. Titles: They matter
  21. 21. The bottom line
  22. 22. Overall pass rate
  23. 23. Not swimming….
  24. 24. What can we do?
  25. 25. The Two-Minute Offense
  26. 26. What have we learned?
  27. 27. How do users THINK?
  28. 28. Quality counts
  29. 29. Scanning, not reading
  30. 30. <ul><li>NOW </li></ul>
  31. 31. Video <ul><li>http:// www.etre.com/usability/eyetracking/showme / </li></ul>
  32. 32. Users want control
  33. 33. Don’t make users THINK
  34. 34. Make use of effective writing
  35. 35. Don’t be afraid of the white space
  36. 36. Don’t ignore conventions

Editor's Notes

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