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![Finding aTopic
Intro to WP
• Intro to WPWorkshop
• How to pick a theme
• How to pick a plugin
• Blogging best practices
• WP.com vs. Self-hosted
• Security
• Writing for the web
• Beginner Q&A
“General”Topics
• Content Strategy / Content
Marketing
• “How I built X”
• The Future ofWordPress
• Social Media integration
• Accessibility& {Themes/Plugins/
Design/Content}
• Presentations on Drupal, Joomla!,
SquareSpace, etc.
• Page Builder Panel (pro & con)
• Custom PostTypes
• Planning a successful website
project
• Building sites that last
• Social and Email Marketing
• WooCommerce
Business Owners
• SEO
• Work with clients
• Pricing / project structure
• How to hire your 1st employee/contractor
• Building sites that last
• Maintenance plans / Recurring Revenue
• [Non-Sleazy] Affiliate marketing/income
• Managing lots of sites
• GoogleAnalytics
• SSL certificates (What, why, how)](https://image.slidesharecdn.com/speakertrainingworkshopforwordcamp-170610155552/75/Speaker-Training-Workshop-for-WordCamps-and-Meetups-15-2048.jpg)
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Speaker Training Workshop for WordCamps and Meetups
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- 2. Agenda • Introductions • WhyAre We HoldingThese Workshops? • Dispelling Myths about Speakers/Speaking • Why DoYouWantTo Speak? • DevelopingYourTalk • Finding aTopic • Talk Formats • Write your Pitch • Becoming a Better Speaker
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- 4. WHY ARE WEHOLDING THESE WORKSHOPS?
- 5. WHAT ARE WE LOOKINGFOR? (and how the Speaker Application process works)
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- 7. Myth 1: I’m notan expert!
- 8. Myth 2: People willask questions I can’t answer, and I’ll look like a fool.
- 9. Myth 3: I’m toonervous to speak!
- 10. Myth 4: I havefailed if everyone in the audience isn’t totally engaged.
- 11. Myth 5: A talkfollowed by a Q&A is the only format I can use to share my knowledge.
- 12. What are thingsyou’re worried about? Why haven’t you talked at a meetup or WordCamp? If only talked once, why did you not do it again?
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- 15. Finding aTopic Intro toWP • Intro to WPWorkshop • How to pick a theme • How to pick a plugin • Blogging best practices • WP.com vs. Self-hosted • Security • Writing for the web • Beginner Q&A “General”Topics • Content Strategy / Content Marketing • “How I built X” • The Future ofWordPress • Social Media integration • Accessibility& {Themes/Plugins/ Design/Content} • Presentations on Drupal, Joomla!, SquareSpace, etc. • Page Builder Panel (pro & con) • Custom PostTypes • Planning a successful website project • Building sites that last • Social and Email Marketing • WooCommerce Business Owners • SEO • Work with clients • Pricing / project structure • How to hire your 1st employee/contractor • Building sites that last • Maintenance plans / Recurring Revenue • [Non-Sleazy] Affiliate marketing/income • Managing lots of sites • GoogleAnalytics • SSL certificates (What, why, how)
- 16. Finding aTopic Theming • GettingStarted with Theming • Managing Local Development • CurrentThemeTrends (Elements of Modern Design Looks) • Anatomy of Underscores • SVG • SASS • Grunt / Gulp / Webpack / etc. • Anatomy ofTwenty Seventeen • Speed / Performance • Anatomy of aWordPress Theme • CreatingYour First Premium / Commercial Theme For Designers • How Designers Can Contribute to WordPress • 2017 DesignTrends • Design Workflow • Getting Client Feedback on Designs • UnderstandingTheming for Designers • Wireframing vs. Prototyping vs. Mockups • Using CSS Animations • Flexbox Primer • The BestWay to Optimize Images So Google Page Speed Stops Complaining About It For Developers • REST API • How to Build a Plugin • How to Contribute Code to Core • Coding Securely • Intro to the Customizer • WP-CLI • Speed / Performance • GIT – how and why to use it • JavaScript • Agile Development / Project Management
- 17. Talk Formats • StandardTalkwith Slides (~20-25-min + 5-10min Q&A) • Multi-slot workshop • Panel • Lightning talks • Structured networking • WP Demos • Interviews / Ask Me Anythings • Unconference
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- 20. Resources Slides https://www.slideshare.net/NicholeBetter ley/speaker-training-workshop-for- wordcamps-and-meetups Finding aTopic foraWordPressTalk https://make.wordpress.org/training/hand book/speaker-training/finding-a-topic- for-a-wordpress-talk/ Becoming a Better Speaker https://make.wordpress.org/training/hand book/speaker-training/becoming-a- better-speaker/ Creating Great Slides https://make.wordpress.org/training/hand book/speaker-training/creating-great- slides/ Resources for new and veteran WordCamp speakers https://make.wordpress.org/community/h andbook/wordcamp-organizer/planning- details/speakers/speaking-at-a- wordcamp/#resources-for-new-and- veteran-wordcamp-speakers
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Editor's Notes
- #4 Name WordPress experience What they expect to get out of this workshop What is one topic you’d like to learn more about at WordCamp?
- #5 A disproportionately large number of the speakers at WordPress meetups and WordCamps (and tech events in general) are white men. Diverse group – culturally, racially, gender, experience levels One of the ways in which WordPress is being shaped is by the people who speak about it publicly. People by nature of having had different life experiences, would approach problems differently. Just as a developer’s point of view is different from a user’s point of view. Power users who use WordPress in interesting ways, front-end developers, business people who use plugins to make specific kinds of sites, typographers who use WordPress to do crazy things with typography; all bring something different to the table.
- #6 Specific, unique point of view Engaging topics Some sort of proof that you know what you’re talking about Typically some type of tie-in to WordPress Broad/diverse audience and range of topics This year – loose theme of ‘leveling up’ (tentative) – leveling up your skills / business / involvement Choosing process sometimes takes some time – make sure if you’re going to submit that your presentation is in pretty good form – don’t wait to the last minute for this! Deadline for applying is 8/5; notifications by 8/21 Blind review process and vetting
- #7 https://make.wordpress.org/training/handbook/speaker-training/finding-a-topic-for-a-wordpress-talk/#dispelling-the-myths-what-we-think-a-speaker-is-vs-what-they-actually-are
- #8 You just need to know more about your topic than your audience knows Many communities have surveyed their members to ask what kind of information they want to learn at meetups and WordCamps, and most people request beginner topics One area where you are always an expert is your own experience. Case studies make great talks – talk about how you did something, how you learned something, how you overcame an obstacle, the process you went through to create something or to solve a problem.
- #9 Your audience understands that not everyone knows everything, and it can be hard to think on your feet – the audience is sympathetic. If you don’t know the answer, there are several things you can do: You can ask if anyone in the audience has the answer. You can tell them you will look up the answer and get back to them. Tell them you’ll post the answer on your blog – then you get more visitors to your website! Sometimes people ask questions that are off topic – feel free to tell them their question is off-topic and you would be happy to discuss it with them later. Also, remember that it’s okay to say, “I don’t know” – people will think more highly of you if you admit you don’t know than if you try to make up an answer.
- #10 The more you practice – in front of pets, family, friends, the mirror, small audiences – the less nervous you will be. Making a little joke at the beginning about being nervous will dispel the nervous energy in the room. If you’re really nervous, don’t start by speaking at an event where you will have a big audience. Start at a smaller meetup.
- #11 Audiences generally sit with neutral faces, so if they aren’t smiling and nodding and cheering, that doesn’t mean they aren’t engaged. If they are using their phone/tablet/laptop/another device, it might mean they are writing down your every word. And no matter how good a speaker you are, you will not connect with everyone in the audience. That’s okay – no speaker can connect with everyone. Expect that, don’t take it personally, and be happy with the people who do connect with you.
- #12 Actually encouraging alternative formats this year: Lightning talks Panels Ask Me Anything Workshop Networking Facilitation
- #14 Ask the question and then share these: Be seen as an authority in your field Share your knowledge with others Build your confidence – it scares me Give back to the community Meet people – be part of the community Travel Learn at conferences – speaking teaches you more It’s fun! Rewarding, feeling of accomplishment Career building Role model for newer/younger folks/women, other under-represented groups Networking
- #15 Brainstorm Your Topic https://make.wordpress.org/training/handbook/speaker-training/finding-a-topic-for-a-wordpress-talk/#big-braindump What got you into WordPress? What keeps you in it? What do you love about it? What do you want to learn next? First time you: child theme, wrote plugin, etc. Biggest challenge in WordPress in the last year or two The last thing that you learned? How did you learn it? Biggest block you’ve ever had with WordPress? How did you overcome the biggest block? What are you most passionate about when it comes to WordPress? What most excites you? What sorts of things do you love sharing with others about WP? What question about WordPress do you get asked about most by clients, friends, and family? A list of what you want to learn Favorite plugin? A cool thing you’ve created? Favorite resources? Cool tricks you use all the time? What could you talk about without slides? What prompt did we not ask which you wish we did?
- #16 Topic Selection Story-based talk about something you may not know a lot about but have had some success with Topic you are confident about and could lead a how-to presentation Topics that are your favorite Topics that you think you could teach to others in a hands-on manner Refine Topic - apply “Who, What, Why, How, When, Where” to your topic.
- #17 Topic Selection Story-based talk about something you may not know a lot about but have had some success with Topic you are confident about and could lead a how-to presentation Topics that are your favorite Topics that you think you could teach to others in a hands-on manner Refine Topic - apply “Who, What, Why, How, When, Where” to your topic.
- #18 Types of Formats https://make.wordpress.org/training/handbook/speaker-training/finding-a-topic-for-a-wordpress-talk/#talk-formats Give people specific examples of talks we’ve seen that worked well before
- #19 https://make.wordpress.org/training/handbook/speaker-training/writing-the-pitch-for-your-wordpress-talk/#writing-a-pitch-and-bio What makes a good pitch (generally good examples at https://2016.seattle.wordcamp.org/sessions/) Consider: write first for attendees, but also consider the organizers. Opportunity to revise blurb after accepted. Don’t cram in too much, make the subject narrow enough but not too narrow Research the event – are there different tracks? Who is the audience? Lots of devs? Mostly for users? Design-heavy? Different WordCamps have different personalities. Are they short on really technical presentations? Light on talks for beginners? Try to fill a need. (i.e podcasting) Get someone else to look over your proposal before submitting. Spelling & grammar count. Group exercise: give everyone 10 minutes to try drafting a talk proposal for the idea they brainstormed earlier, tell them they will be reading them to the group Ask everyone to read theirs aloud Feedback: What did everyone think was good about this proposal? / What would make this proposal even better?
- #20 https://make.wordpress.org/training/handbook/speaker-training/becoming-a-better-speaker/ Do’s Speak slowly. Have water available and drink it. Vary your voice. Look at your whole audience. Make sure the audience can hear you. Keep your hands above your waist. Remember to breathe. Practice without notes. Don’ts Drink too much coffee. Turn away from the audience. Use filler words like “um.” Read your slides or notes directly. Handling Nerves Practice! Sleep. Exercise. Breathe. Dress comfortably. Take time before you speak for yourself. Know the stage. Use your own devices. Adopt a persona. Handling Q&A Ask for Questions Repeat the Question Back