The document discusses film ratings and certificates issued by the British Board of Film Classification (BBFC). It outlines the ratings of 12A, 15, and 18 which specify the intended audience and describe the types of content appropriate for each rating, such as violence, language, sexual content and more. Examples are given of films like We Need to Talk About Kevin and Elephant that received 15 ratings due to strong violence and language, and would appeal to the target audience of 16-25 year olds. Characteristics of this target audience are said to include heavy social media use, current education, and interest in thriller films and music.

1. Who would be the audience
for our media product?

2. Film Certificates
Different films are allocated specific film certificates, depending on the
content that the film contains and whether it is suitable for certain age
groups or not. The British Board of Film Classification (BBFC) are the
company who award the ratings on each film, which is submitted to the
cinema
The 12A/12
The 12A rating means that
children aged 12 are allowed to
view the film when accompanied
by an adult. The content expected
to be in a 12A rated film would
be moderate violence,
swearing etc
15
The 15 rating means that the film can only
be viewed by 15 year olds and older. The
content expected in a 15 rated film would
be strong violence, strong language as
well as sexual and drug references.
18
The 18 rating means that the audience has a free choice
of entertainment. The content of this type of rated film
would include strong acts of violence, sexual, drug to the
extent it breaches the criminal law.
12/12A
The 12a rating means that children aged 12 can
view the film if accompanied by an adult. The
content expected in this type of rated film would
be moderate violence and use of language and
mild nudity.

3. Films with similar target
audiences
We Need To Talk About Kevin (2011) covers a
similar storyline to what we have used in our
opening sequence. This film had an age rating of
15 mainly because it contains strong violence and
language. Another film similar to our opening
sequence is, Elephant (2003) which is aimed at
the same target audience, we want to employ
16-25 year olds. The plot is about teenage school
children similar to We Need To Talk About Kevin,
therefore it coincides with our opening Sequence.

4. Interests of our target
audience
Big uses of social Media
Currently in some form of education ie; A-Levels,
GCSE, Degree
Engage with thriller-based films
Large interest in Music

5. Evaluation
This task has allowed me to identify the different ways, I
have looked at how I have attracted my audience
successfully. I have also learnt how important aiming for a
particular target audience is to your film as it can affect your
film/opening sequence entirely.