The target audience for the music magazine is 16-18 year olds who are still in education, primarily from lower working class backgrounds. While the magazine will feature mostly male rappers, it aims to appeal to all races. The audience is likely to be materialistic as they are still dependent on parents, though some may have part-time jobs. To reach this tech-savvy audience, the magazine utilizes social media platforms like Facebook and Twitter that teenagers frequently use on their mobile phones.